Department of Commerce

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    AWARENESS AND PREFERENCE OF INVESTORS TOWARDS MUTUAL FUNDS
    (Research Review International Journal of Multidisciplinary, 2018-01) RajaRajeswari M
    Investment planning is necessary for all individuals to achieve their financial goals. People have to plan their resources to avail the maximum benefit out of them. People plan their investment to full their major needs like financial protection, career planning, assets purchase, children’s education, marriage or retirement planning. There are various investments options for various people. For the risk-averse people, there is savings a/c in banks, fixed deposit in banks, post office schemes. For the brave it is dabbling in the stock market. Stock market provides an option to invest in a high risk, high return game. However, an enticing as it might appear, people generally are clueless as to how the stock market functions and in the process can endangered their hand-earned money. For those who are not adapt at understanding the stock market, the task of generating superior returns at similar levels of risk is arduous to say the least. This is where mutual funds come in to picture.
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    A STUDY ON WOMENS PREFERENCES TOWARDS TWO-WHEELER
    (ZENITH International Journal of Multidisciplinary Research, 2018-03) RajaRajeswari M
    A growing economy, expanding cities and increasing work load demands. Better time management and resource management. For an executive, college student or business man, the need is for a set of wheels that will grant him or her mobility and prove to the affordable, efficient and reliable. A two wheeler is an affordable solution that will grant good mobility. In olden days, people felt that owing a two wheeler is a prestige on pride. But it is not an access able want for each and every person. Realizing its increasing important in the present scenario, more and more working women move on to possess two wheeler. There by two wheelers play an inevitable role in the present day working women life.
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    A STUDY ON CONSUMER PREFERENCE TOWARDS COURIER SERVICES IN COIMBATORE CITY
    (ZENITH International Journal of Business Economics & Management Research, 2018-03) RajaRajeswari M
    The main scope of this study is consumer preference towards courier service. To ascertain the opinion of the respondents about courier service and identify the factors influences to select the courier service. Courier service is convenient for transporting products and it reduces the travelling time. This study covers all aspects like customers satisfaction, list of prohibited articles, right of inspection on 199 respondents.
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    A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PRODUCTS WITH SPECIAL REFERENCE TO DHARAPURAM TOWN
    (International Journal of commerce and Management Research, 2016-07) Nithya L; Durai Eswari S
    This study is to identify the consumer satisfaction level and the problems faced by the respondents while using Himalaya products. The data has been collected from 50 consumers in Dharapuram by applying convenient sampling technique. Statistical tools such as percentage analysis, chi-square analysis and weighted score analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between age, gender, educational qualification, monthly income, marital status and level of satisfaction of Himalaya product.The study has attempted to cast light on the preference of the consumers also this study has necessitated the Himalaya manufacturing company to increase the awareness about its different products which are high in quality then their competitors. .
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    A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MICRO BRANDS IN PALANI WITH SPECIAL REFERENCE TO SELECTED FOOD PRODUCTS
    (International Journal of Business & Administration Research Review, 2016-10) Nithya L; Durai Eswari S
    Micro brand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market. This study is to identify the consumer preference and satisfaction level of the respondents while using Micro brands. The data has been collected from 200 consumers in Palani by applying convenient sampling technique. Statistical tools such as percentage analysis, Descriptive statistics, ANOVA and Chi-square analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between gender, age, marital status, educational qualification, occupational status, monthly income, residential area and family size level of satisfaction of micro brands. The study has attempted to cast light on the preference of the consumers also the study has necessitated the micro brands increase the awareness about its different products which are high quality then their competitors.
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    BRAND PREFERENCE OF TECHNO SAVVY CAR OWNERS IN COIMBATORE CITY – A STUDY
    (Indian Journal of Applied Research, 2013-11) C, Gomathy; P, Shanthipriya; G, Anuradha
    Consumer brand preference represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing managers’ better design marketing program and build a long term relationship with consumers. The customer spends much time to choose the desired brand based on his/her requirements. So, a study has been done to identify the underlying factors of brand preference for cars. Information has been collected from 200 respondents and it is found that most of the customers prefer Skoda cars and they are highly satisfied with the technologies like airbags and ABS