Department of Commerce

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ACCESS AND USAGE OF SOCIAL NETWORKING SITES BY ARTS AND SCIENCE COLLEGE STUDENTS IN COIMBATORE CITY
(IOSR Journal of Business and Management (IOSR-JBM), 2019-03) D, Vijayalakshmi
In this Digital era, social networking sites play an imperative role in the society for communication and interaction. It is an online pedestal to share information, ideas, content, etc., through virtual communication and network. College students are the avid users of social net working sites. It assists them to obtain information regarding academic matters and also to build cordial relationship with teachers and class mates. A sample of 200 respondents from 10 arts and science colleges has been taken for the study by adopting convenience sampling technique. The statistical tools, such as, percentage analysis, multiple response analysis, and chi square test have been applied to analyse the data. The study has concluded that the majority of the students are using face book and you tube. They are familiar with chatting, texting of messages and building of group conversation. They used to access social networking sites at any time anywhere on daily basis for a minimum of one hour. The study has also revealed that the demographic factors, such as, age, sex, and students doing part time job have a significant association with the number of years of using social networking sites and age has a significant association with the number of times of accessing social networking sites per day.
ANALYSIS OF CAPITAL STRUCTURE DETERMINANTS: SELECTED SERVICE COMPANIES
(International research journal of management & Commerce, 2017-08) Thulasipriya B; Pavithra
Capital structure is one of the most significant features of organizational finance and should be managed efficiently. The present study is conducted with a regression analysis, to analyze the determinants of capital structure of service companies. For conducting the present study, annual reports from 11 service companies, listed in stock exchange in India (2017), is collected for last 5 years i.e. from 2012 to 2016. Analysis shows that Liquidity and dividend payout ratio are positively correlated with profitability and negatively correlated with other variables. Profitability is positively correlated with size and growth. It is negatively correlated with the non debt tax shield and tangibility. Size is positively correlated with the ndts, tangibility and growth. There is a positive correlation between ndts, tangibility and growth. Regression result shows that the size, tangibility and growth have positive impact on debt equity ratio and liquidity, dividend payout ratio, profitability and non debt tax shield have negative impact on debt equity ratio.
AN ANALYSIS OF INNOVATIVE PRODUCT DEVELOPMENT AMONG WOMEN ENTREPRENEURS IN COIMBATORE CITY
(International Journal of Commerce and Management Research, 2016-03) S, Sujatha; N, Yesodha Devi
Product development is an intellectual process. It has a variety of potential benefits ranging from first mover advantage, extendedsales lives, greater customer responsiveness and market value. It seems to have desire knowledge on product development of women entrepreneurs in Coimbatore city. Multistage sampling techniques have been employed in the selection of 300 women entrepreneurs engaged in service and manufacturing sector. Data were collected primarily using interview schedule. Data were analysed using percentage analysis, Descriptive analysis, chi-square analysis and ANOVA. The result reveals that the respondents, experience,creativity and innovation have been the most significant determinants in development of product/service.
AN ANALYTICAL STUDY BASED ON TOTAL QUALITY MANAGEMENT IN HIGHER EDUCATIONAL INSTITUTIONS WITHIN COIMBATORE DISTRICT
(OUR HERITAGE - UGC Care Listed, Multidisciplinary Journal for Research Publication, 2020-02) Thulasi Priya B; Maheshwari M
Education is the backbone of our nation. Amongst the rising economies in the world, India stands behind in the list, when it comes to education. Low quality education is sets down India‘s growth to deal with the demands of the 21st century. Quality is a great concern in many societies across the world. In the competitive educational sector, the victory of academic institutions depends on the quality of education. Total quality management as it is recognized as an effective management philosophy for continuous improvement, customer satisfaction, and organizational excellence hence many educationalists started showing interest towards it. As this thought was first introduced in the manufacturing sector, there is a massive doubt whether this philosophy is applicable in education. Then it has been applied as one of the most important customers of a college or university is the firms that hire the school graduates. In this association, the main objective of this study is to observe the importance of TQM on higher education institutions in developing a nation and the students‘ perception towards total quality management in higher education towards Deming‘s principle. This study has considered top colleges based on NIRF ranking, respondents has been selected based on convenience and selective tools has been applied to derive a positive finish.
AN ANALYTICAL STUDY ON MOVEMENTS OF FOREIGN EXCHANGE RESERVES IN INDIA
(Emperor international journal of finance and management research, 2018-03) D, Vijayalakshmi; S, Monica
In India after economic reforms, there was a development in the external sector of the economy because of the growth in the accumulation of Foreign exchange reserves in the country. India holds adequate foreign exchange reserves to meet the external shocks prevailing in the economy. Foreign exchange reserves are accumulated to meet the external debt of the country, merchandise trade operational activities and to reduce the volatility of the currency fluctuations. In this background there is a need to study the movements of foreign exchange reserves. The study focuses on the following objectives-i)To study the trend and growth of the foreign exchange reserves and its elements such as special drawing rights(SDR),Gold, foreign currency assets(FCA) and reserve tranche position. ii)The study also identifies the factors determining the foreign exchange reserves in India. The variables considered for the study are GDP, Exports, Imports and Exchange rate. The study has covered a period of ten years from 2007-08 to 2016-17. The statistical tools such as Year over Year basis(YOY) growth rate, multiple correlation and regression have been applied to analyse the elements of foreign exchange reserves and its economic factors.
ANALYTICAL VIEW ON FARMERS PERCEPTION TOWARDS DIGITAL MARKETING IN COIMBATORE DISTRICT
(Our Heritage, 2020-02) Sujatha S; Kavimanipirya
Marketing being a well-developed methodological science, changes its rules constantly and companies have to develop new paradigms and need more up-to-date information to make timely decisions. The role of marketing in the development of business is intact but the way it is executed is radically changing due to the contributions of advanced technology. Over the past few decades the whole world has been experiencing a new global economic order which is branded as information and communication technologies and now as digital technologies. From being physical to virtual a revolutionary change is taking place which is influenced by the spread of knowledge which has given rise to an era of technology and information.Digital technology has opened new channels for selling products. It is of no privilege that the agro-products too got a gateway to get away to the ultimate consumers. Deploying digital marketing would enable the farmers to become more competitive. There is a dearth of studies which explores the determinants of adoption of digital marketing in agro – products in various regions. The present study is being attempted in this purview to analyse the satisfaction perceived by the farmers involving in digital marketing as well as the problems faced by them.
ASPIRATION AND MOTIVES OF RURAL WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY OF COIMBATORE DISTRICT
(International Journal of Multidisciplinary Research and Development, 2015-01) S, Sujatha; N, Yesodha Devi; R, Nandhini
The emergence of women entrepreneurs and their contribution to the national economy is quite inevitable for a country like India. The present study has been taken up in the Coimbatore District, in the state of Tamilnadu to analyse the extent to which rural women entrepreneurs are motivated and to ascertain the level of support obtained from their family members. An interview schedule was used to collect data from 300 respondents who are rural women entrepreneurs. This is an empirical research based on survey method. The data collected from the primary source were analysed with the help of various statistical measures such as percentage analysis and mean score analysis
ATTITUDE AND PERCEPTION OF MOBILE ADVERTISEMENT ON YOUNGSTERS – A STUDY
(International Journal of Management and Social Sciences, 2018-10) C, Gomathy; S, Shravya; J, Padma Priya
Today, the mobile has gone far beyond being just as a medium of telecommunication. It has become the integral part of everybody's life. In the modern era with the development of technology, people started using mobile phones for making themselves comfortable. Hence, there arises the concept of Mobile advertisement. Mobile advertising is a form of advertising via mobile phones or other devices. It is a subset of mobile marketing. The young players of wireless world are more attached to the concept of Mobile advertisement. Hence a study has been taken to find out the attitude and perception of Mobile advertising on youngsters and it is found that maximum number of youngsters have a positive attitude towards mobile advertising
AUTOMATED TELLER MACHINE: USAGE AND ISSUES - A CONCEPTUAL STUDY
(International Journal of Research and Analytical Reviews (IJRAR), 2019-06) S, GEETHA; K, DHIVYA BHARATHI
The Automated Teller Machine has become an integral part of our society. ATM is effectively reached out a large customer base at low cost. At present most banks have networking systems for their e-banking services like ATMs. A network connected ATMs of various banks had resulted in the development of customer services. The paper highlights ATM services most preferred by customers as well as the problems faced by customers regarding ATM services. The bankers should understand the service through ATMs only not satisfying their customers and they never forget that the purpose of ATM. Hence, the researcher strongly concluded that human to human relation only the way to improve the better service quality into quality of service.
AWARENESS AND PREFERENCE OF INVESTORS TOWARDS MUTUAL FUNDS
(Research Review International Journal of Multidisciplinary, 2018-01) RajaRajeswari M
Investment planning is necessary for all individuals to achieve their financial goals. People have to plan their resources to avail the maximum benefit out of them. People plan their investment to full their major needs like financial protection, career planning, assets purchase, children’s education, marriage or retirement planning. There are various investments options for various people. For the risk-averse people, there is savings a/c in banks, fixed deposit in banks, post office schemes. For the brave it is dabbling in the stock market. Stock market provides an option to invest in a high risk, high return game. However, an enticing as it might appear, people generally are clueless as to how the stock market functions and in the process can endangered their hand-earned money. For those who are not adapt at understanding the stock market, the task of generating superior returns at similar levels of risk is arduous to say the least. This is where mutual funds come in to picture.
BRAND PREFERENCE OF TECHNO SAVVY CAR OWNERS IN COIMBATORE CITY – A STUDY
(Indian Journal of Applied Research, 2013-11) C, Gomathy; P, Shanthipriya; G, Anuradha
Consumer brand preference represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing managers’ better design marketing program and build a long term relationship with consumers. The customer spends much time to choose the desired brand based on his/her requirements. So, a study has been done to identify the underlying factors of brand preference for cars. Information has been collected from 200 respondents and it is found that most of the customers prefer Skoda cars and they are highly satisfied with the technologies like airbags and ABS
CAPITAL STRUCTURE ANALYSIS OF SELECTED HOSPITALS IN INDIA - AN EMPIRICAL STUDY
(Researchers world- Journal of Arts, Science & Commerce- Vol 8 issue 2(8) – UGC Approved, 2017-04) Thulasipriya B; Pavithra P
Capital structure is one of the most important areas of financial decision making. Identifying the right proportion of debt and equity of capital structure has been much difficult to bring favorable results for the organization. This study is attempted to find out the relationship between capital structure and profitability of the selected hospitals in India. Debt equity ratio and debt to total fund are used as the measures for capital structure while return on equity, return on capital employed and return on asset as the proxy for profitability. The findings of the results revealed that capital structure has a positive relationship with the profitability of selected hospital in India.
CASUAL RELATIONSHIP BETWEEN FOREIGN EXCHANGE RATES ON GOLD AND CRUDE OIL PRICES IN INDIA
(International journal of emerging technologies and innovative research, 2019-04) D, Vijayalakshmi; S, Monica
The Exchange rates plays a pivotal role in international trade, foreign exchange transactions, balance of payment and enhances the economic health. The movement in exchange rate is affected by several macro economic variables, such as, interest rate, inflation rate, money supply and national income. In India, Rupee has experienced the trend of depreciation against foreign currencies due to rise in imports of petroluem products. The increase in imports of the goods has created a demand for the foreign currency in the country. India imports more of gold and crude oil products, where it has an impact on the current account deficit in the Indian economy. With this background this paper focuses on the casual relationship between exchange rate, gold prices and crude oil prices for the period of five years from 2013-14 to 2017-18. The tools, namely, Unit root test, Granger casuality test, Correlation and Regression analysis have been applied in the study to analyse the data. The study has concluded that an increase in imports have affected the movements of exchange rate
A COMPARATIVE ANALYSIS OF GOVERNMENT AND PRIVATE SECTOR EMPLOYEES PREFERENCE ON VARIOUS INVESTMENT AVENUES
(International Journal of Research in Finance and Marketing- Volume 6, Issue 4, 2016-04) Thulasipriya B
India needs very high rate of investments to make a bound forward in efforts of attaining high level of growth. Since the beginning of planning, the prominence was on investments the primary instruments of economic growth and increase in national income. This study attempts to premeditated the investment preference of salaried group of people using convenient sampling method. The outlook from the employees belong to salaried earners, and the population is fixed as 500. Instead of studying the complete range of investors, it is focusing only one segment called salaried Government employees. A variety of statistical tools are employed to analyze the data like Friedman Rank Test, Chi-square, etc to identify the right relationship among the factors related with investment. Finally it is concluded that salaried group nevertheless of age and annual Income, besides their occupation and marital status they used to prefer the investment option which will provide the long term benefit and highly secured cum profitable avenues. The present study is an empirical study to identify the extent, nature and preferences of the investors in Coimbatore district and to ascertain their investment habits. The study area is featured by a good number of salaried employees belonging to the Government employees who have the ability to save and invest
A COMPARATIVE STUDY ON BRAND LOYALTY OF BISCUITS(WITH SPECIAL REFERENCE TO BRITANNIA AND PARLE) IN COIMBATORE CITY
(Intercontinental Journal of Commerce and Management Research, 2017-03) RajaRajeswari M
Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart from glucose and Monaco biscuits, Parle did after a wide variety of brands. However during the Second World War, all domestic biscuit production was diverted to assist the Indian soldiers in India and the Far East. Apart from this the shortage of wheat in those days, made Parle decide to concentrate on the more popular brand. So that people could enjoy the price benefits. The consumer has his own choice depending upon the various factors that has affected the selection of a particular brand. Hence the study is made on the brand loyalty of the Britannia and Parle.
CONSCIENTIOUSNESS OF TRAINING EFFECTIVENESS ON WOMEN PARTICIPATING IN SELF HELP GROUPS
(International Journal in Management and Social Science(IJMSS), 2015-06) RajaRajeswari M
Establishment of the groups was envisaged under the women development and empowerment component of the Self Help Movement Programme. This would be the instrument to provide women with collective access to services of different governmental programs and schemes that were hitherto usually denied them as individuals. Although Self Help Groups were originally viewed as a minor component of the Self Help Movement Programme, they gained so much momentum that they were eventually used to launch many of the awareness and skill training programs under Self Help Movement Programme. The groups presented forums that were highly effective in reaching the overall communities. The present study deals with the SHGs in Coimbatore district. The empirical findings of this study would pave the way for taking certain policy decisions for strengthening the SHGs training programmes.
CONSCIOUSNESS OF EMPLOYEES’ TOWARDS TOTAL QUALITY MANAGEMENT – A RATIONAL ERUDITION
(International Journal of Research in Engineering and Applied Sciences (IJREAS), 2016-07) B, Thulasi Priya; M, Maheshwari
Quality management is a powerful competitive weapon. It provides greater customer satisfaction which can lead to greater market share, both of which lead to an improved bottom line profit. Quality is highly focused in the industry for its development and long survival in the economy. Although the concept of quality is very old, today it is perhaps the major preoccupation of organizations world-wide. However, in the recent years, Total Quality Management (TQM) has captured the world-wide attention and is being accepted as a management philosophy. Many organizations around the globe are conducting Organizational Development (OD) programmes to enhance quality awareness and change the attitudes of their employees. These efforts towards understanding, adopting and promoting TQM are primarily because of the changes taking place in the global economy, changing market conditions and customer’s expectations and increasing competitive pressures. Many large organizations have recognized the important contributions that TQM can make in dealing with these challenges.
CONSUMER ATTITUDE TOWARDS ORGANIC FOOD
(2012-04) Nithya L
Organic agriculture has long served being the dominant form of agriculture since ages past. organic foods are free of harsh chemical pesticides. In this present scenario organic products grown in healthier soil contain higher amount nutrients and many tastes better than their conventional counterparts.. In this study the respondents were highly satisfied on organic food item with respect to their price level, service, and cleanliness and so on. In India, people give less importance to organic food. They have less awareness towards organic food and their consumption level is also very low. Organic food is treated as an important factor for the consumer to led hygienic life. Wastelands in India can be converted into cultivable lands where Organic farming can be implemented which will increase the productivity of organic products in future. Organic food is treated as an important factor for the consumer to led hygienic life. So the study consumer purchase behavior of organic food may offer a great potential to the market.
CONSUMER AWARENESS AND PERCEPTION ON QUALITY OF SERVICE IN HOSPITALS
(RESEARCH REVIEW International Journal of Multidisciplinary, 2018-10-03) Thulasipriya B; Durai Eswari S
In today’s highly competitive healthcare environment, hospitals increasingly realize the need to focus on service quality as a means to improve their competitive position. Consumers’ awareness and perception of health care service quality therefore play an important role when choosing a hospital. This study is to identify the consumer awareness, perception and the problems faced by the respondents in hospitals. The data has been collected from 50 consumers in Coimbatore by applying random sampling technique. Statistical tools such as percentage analysis and weighted score analysis have been used to analyze the data. Finding of the study reveals that there is no significant relationship between age, gender, educational level, occupation, family type, marital status and level of satisfaction of Hospitals. The main contribution of this study is that, it proposes a way to assess quality services in the hospitals.
CONSUMER BEHAVIOUR IN PURCHASE OF GOLD JEWELLERY – AN ANALYTICAL STUDY
(International Journal of Multidisciplinary Research and Development, 2015-07) C, Gomathy; N, Yesodha Devi
The gold market in India is predominantly a market for buying and selling physical gold and gold in the form of ornaments. Gold in India serves many functions and wearing it, has several implications. It is considered as a status symbol. India is considered to be the fastest growing market in the world for gold jewellery. It is valued in India as a savings and investment vehicle and is the second preferred investment option after deposits and mutual funds. Hence, this study deals with the purchase behaviour of jewellery buyers in Coimbatore city. The results of the study reveal that, consumers have purchased gold jewellery for the purpose of investment. Design has been considered as an important factor influencing the consumers purchase decision followed by purity