Department of Commerce

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    A STUDY ON INVESTORS PREFERENCE AND SATISFACTION TOWARDS INVESTMENT IN SYSTEMATIC INVESTMENT PLAN (SIP) OF MUTUAL FUND SCHEME IN ERODE DISTRICT OF TAMILNADU
    (International Journal of Creative Research Thoughts (IJCRT), 2018-02-01) A, Amudha
    Systematic Investment Plan' (SIP) is an investment vehicle offered by mutual funds to investors, allowing them to invest small amounts periodically instead of lump sums. The frequency of investment is usually weekly, monthly or quarterly. In SIP (Systematic Investment Plans), a fixed amount of money is debited by the investors in bank accounts periodically and invested in a specified mutual fund. The investor is allocated a number of units according to the current Net asset value. Every time a sum is invested, more units are added to the investors account. The strategy claims to free the investors from speculating in volatile markets by Dollar cost averaging. As the investor is getting more units when the price is low and fewer units when the price is high, in the long run, the average cost per unit is supposed to be lower. SIP claims to encourage disciplined investment. SIP's are flexible, the investors may stop investing a plan anytime or may choose to increase or decrease the investment amount. SIP is usually recommended to retail investors who do not have the resources to pursue active investment. SIP investment is a good choice for those investors who do not possess enough understanding of financial markets. The benefits of SIP is it reduces the average cost of units purchased, as well as consistent investment, ensures that no opportunity is missed arising out of the market. Hence the researcher has been made an attempt to investor’s preference and awareness towards sip investments in mutual fund scheme in Erode District of Tamilnadu.
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    A STUDY ON THE USAGE OF SOCIAL NETWORK SITES BY COLLEGE STUDENTS WITH SPECIAL REFERENCE TO ERODE DISTRICT - TAMILNADU
    (International Journal of Research in Commerce, IT and Management, 2018-04-01) S, Thenmozhi; A, Amudha
    Social Network Sites are profile based Websites that allow the users to maintain social relationship by viewing, visiting and sharing their social connection with other members. Social Network Sites such as Myspace, Facebook, Cyworld, Twitter, Orkut, Google plus become a part of students daily life. The growing popularity of Social Network has influenced the researchers to start investigating the communication and interaction between students using these Networks. Social Network Sites are used as an interactive platform for academic communication and as a source of information. Nowadays college students join in groups and communicate with others (Students and faculty members) by discussing on subjects topics. Tamil Nadu Government already provided free Laptop to Arts & Science College Students and 24 hours free internet facility (Wi-Fi) is provided by most of the educational institutions. Private net browsing centers also contribute more to the access of internet. As this Social media Phenomenon continues to grow at faster pace, it is important to understand the effect it has on college students. The researchers explores how Students especially College Students get access to these networks and develop their academics.
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    IMPACT OF CONSUMERS TOWARDS GREEN PRODUCTS - AN EMPIRICAL ANALYSIS
    (International Journal of Informative & Futuristic Research (IJIFR), 2016-06) S, Geetha
    Consumers are becoming more interested in environmentally friendly products, raising the demand against a limited supply. The limited supply may be associated to the lack of clear understanding among Coimbatore marketers on consumer’s attitudes and behaviours towards this emerging phenomenon. The success of producing eco-friendly products will depend on whether consumers will accept the products or not. Hence the study focused to examine the impact of consumers towards green products.
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    EFFICIENCY OF SCHEDULED COMMERCIAL BANKS IN INDIA - AN ANALYTICAL STUDY
    (Indian Journal of Marketing, 2008-06-03) N, Sundaram; S, Geetha; E. N., Kanjana
    The scheduled commercial banks are supposed to play an important role in achieving the objective of economic development by providing effective institutional credit support to various regions/sectors/sections. Banking has been viewed as a catalytic agent that must develop and support not only single element of the national economy but also provide an effective link between the productive, distributive and consumption side of it. Performance evaluation of an organization depends upon the type and the objectives lying behind it. Performance evaluation of commercial banks is going to be different from the commercial undertakings because banks, apart from qualifying economic efficiency criteria, also have to satisfy certain social obligations.
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    MARKETING MIX STRATEGIES ADOPTED BY SELECTED INDIAN BUSINESS OUTSOURCES
    (Indian Journal of Marketing, 2008-04-04) N, Sundaram; S, Geetha
    Outsourcing refers to a transfer of some business functions or components of business process to an outside contractor. It is also defined as the transfer or delegation to an external service provider, the operations and day-to-day management of a business process. It is the outcome of recent technological change and new competitive environment.Business Process Outsourcing is becoming the norm because companies see outsourcing as an edge technology. Many companies begin to look at outsourcing not just as a quick fix, but also as an integral part of their long-term business strategy.
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    AUTOMATED TELLER MACHINE: USAGE AND ISSUES - A CONCEPTUAL STUDY
    (International Journal of Research and Analytical Reviews (IJRAR), 2019-06) S, GEETHA; K, DHIVYA BHARATHI
    The Automated Teller Machine has become an integral part of our society. ATM is effectively reached out a large customer base at low cost. At present most banks have networking systems for their e-banking services like ATMs. A network connected ATMs of various banks had resulted in the development of customer services. The paper highlights ATM services most preferred by customers as well as the problems faced by customers regarding ATM services. The bankers should understand the service through ATMs only not satisfying their customers and they never forget that the purpose of ATM. Hence, the researcher strongly concluded that human to human relation only the way to improve the better service quality into quality of service.
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    ETHICS IN ADVERTISEMENTS AND ITS IMPACT
    (Indian Journal of Marketing, 2006-08-08) M., Dhanabhakyam; S, Geetha
    The field of advertising is extremely broad and diverse. In general terms the course of advertisement is simply a public notice meant to convey information and invite patronage or some other response. It suggests that, advertising has two basic purposes: to inform and to persuade. While these purposes are distinguishable very often both are simultaneously present. Advertising is not the same as marketing (the complex of commercial involved in transferring goods from producers and consumers) or public relations (the systematic effort to create a favorable public impression or 'image' of some person, group or entity). In many cases, though it is a technique or an instrument employed by one or both of these.
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    MONEY MANAGEMENT PRACTICES AMONG STUDENTS-AN EMPIRICAL STUDY
    (2019-01-11) G, .Indrani; R, Yamunadevi
    India is a developing and second populated country. Due to increasing population economy of India facing various challenges at every step. Over the last few decades, finance management plays an important role in the process of increasing economy and development. Logically, finance management encourages investment that triggers the economic growth of any country. Finance management education plays a key role in financial empowerment, as education helps students acquire the skills, right attitudes and relevant knowledge needed in making choices for the best of their economic health and safety wellness. So, Money management is necessary as it has become essential that individuals get the skills to be able to survive in future with satisfaction.
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    VOLATILITY CLUSTERING OF SELECT SECTORAL INDICES IN THE BSE STOCK MARKET
    (International Journal of Innovative Technology and Exploring Engineering (IJITEE), 2022-07-09) Vijayalakshmi D; Thanya G.C
    Volatility is a standard measure of financial vulnerability and it plays a vital role in analyzing the risk of the securities market. It is traditionally measured using the standard deviation, which indicates how the price of a stock is clustered around the mean or moving average. The intent of the study is to analyse the volatility clustering of six select sectoral indices such as S&P BSE AUTO (Automobile), S&P BSE BANKEX (Bank) , S&P BSE FMCG (Fast Moving Consumer Goods), S&P BSE IT (Information Technology), S&P BSE METAL ( Metals), and S&P BSE OIL & GAS (Oil & Gas Industries). A sample of 2726 days of observations for 11 years period from 03.01.2011 to 31.12.2021 has been taken for the study. The econometric model namely ARCH and GARCH have been applied to analyse the data. The result of the study reveals the presence of volatility clustering in the select six sectoral indices. Metal Sector has shown the higher phase of volatility.
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    OVERSEAS DIRECT INVESTMENT- A STUDY ON GUARANTEE TO THE WOS AND ITS ASSOCIATION WITH THE INDIAN MACROECONOMIC FACTORS
    (Journal of University of Shanghai for Science and Technology, 2022-05-05) Vijayalakshmi D; Shalini, K Menon
    This research has been undertaken to analyze the Indian macroeconomic factors that have to be scrutinized before investing in an overseas establishment in the form of guarantee. The Reserve Bank of India has been publishing the data on Overseas Direct Investments from India in the form of Joint venture(JV)and Wholly Owned Subsidiary (WOS) since July 2007. The investments from India to the WOS are made in the form of equity, loan and guarantee. This study considers the guarantee investments only. The descriptive statistics has been employed to analyze the performance of the guarantee ODI. The Granger Causality Test and Johansen Cointegration test have been employed to estimate the short run and long run association between guarantee ODI and the Indian macroeconomic factors. The results of the study have shown that the investments in the form of the guarantee have a short run association with trade openness and inward FDI respectively. There is no long run association between guarantee and the macro economic factors of India.