A STUDY ON CONSUMER PREFERENCE TOWARDS COURIER SERVICES IN COIMBATORE CITY
No Thumbnail Available
Date
2018-03
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ZENITH International Journal of Business Economics & Management Research
Abstract
The main scope of this study is consumer preference towards courier service. To ascertain the opinion of the respondents about courier service and identify the factors influences to select the courier service. Courier service is convenient for transporting products and it reduces the travelling time. This study covers all aspects like customers satisfaction, list of prohibited articles, right of inspection on 199 respondents.
Description
Keywords
Preference, Courier Service, Consumer Preference