2.Book Chapter (06)
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Item HARMONIZING POLICY OBJECTIVES WITH ECONOMIC DEVELOPMENT AND INDUSTRIALIZATION STRATEGIES (Book Chapter)(Springer Science and Business Media Deutschland GmbH, 2025) Mohanraj, S; Aiswarya Lakshmi, T; Nathiya, T; Yasodha Devi, L; Sujaritha, D; Gowrishankar, RThe objective of this qualitative study is to shed light on potential pathways for smooth integration at the regional or national levels by exploring the complex interactions that exist between policy goals and more general economic development methods. This study uses a novel technique called word cloud analysis to clarify the underlying thematic priorities and values that are ingrained in the policies that are now in place. Through close examination of the textual corpus of relevant policy papers, important themes surface that made clear the guiding principles and general objectives of governmental activities. This research identifies similarities and differences between policy goals and more general agenda for economic development through methodical examination. Word frequencies and co-occurrences are compared to provide a more detailed picture of the policy landscape, highlighting possible conflicts as well as areas of agreement. This approach facilitates the discovery of focal points for integration and synergy, directing policymakers toward the unification of divergent goals for comprehensive economic growth. Additionally, this study aims to close the knowledge gap between policymakers and practitioners by providing practical insights. Strategic recommendations are made to help ensure that policy objectives are smoothly incorporated into more comprehensive plans for economic development and industrialization. These recommendations are developed by combining the results of the word cloud analysis with qualitative evaluations. To promote synergy and coherence across several policy domains, these ideas include targeted interventions, stakeholder engagement initiatives, and institutional reforms. In the end, this study advances the conversation about successful policy integration for long-term, sustainable economic growth. It provides policymakers with a road map for navigating the challenges of policy convergence and promoting inclusive and cohesive economic growth at both the regional and national levels by utilizing cutting-edge methodology and qualitative insights.Item INFLUENCING FACTORS OF LINKEDIN BY JOB SEEKERS AND PROFESSIONALS IN IT SECTOR (Book Chapter)(Springer Science and Business Media Deutschland GmbH, 2025) Dhanasekar, E; Dharchana, S; Priyanka, S; Manasha, S; Tharaka Rani, V M; Gowrishankar, RLinkedIn is a platform where all the professionals connects together with industry peers and colleagues. This network building will provide more opportunities for job referrals to the fellow peers. Job seekers utilize this platform as a tool for job alerts and job openings where they can directly apply for the positions. This platform can also be used for the self-branding. Professional people use this platform to build their profile that showcases their skills, experiences and achievements. Online resources are spread wide across the platform which the individuals get benefits from online learning and training. Job seekers can update themselves according to the companies current requirements by going through this online platform. Thus, LinkedIn platform has been considered as the most important influencing factor among job seekers and IT Professionals.Item EXPLORING THE PERCEPTIONS AND UTILIZATION OF SOCIAL MEDIA ADVERTISING STRATEGIES IN CONTEMPORARY MARKETING PRACTICES: A STUDY ON AWARENESS AND IMPLEMENTATION AMONG BUSINESSES (Book Chapter)(Springer Science and Business Media Deutschland GmbH, 2025) Gowrishankar, R; Saranya, B; Lekha Shree, S; Sangeetha, RIn today’s marketing landscape, internet-based platforms have evolved into critical avenues for firms to engage with their target consumers and promote their goods. This study aims to investigate the awareness and implementation of social media advertising tactics in the marketing area. Through a comprehensive investigation employing both quantitative and qualitative methodologies, this study aims to unravel the perceptions and utilization patterns of social media advertising among businesses operating across diverse sectors. The research methodology encompasses the distribution of surveys aimed at gauging the familiarity of businesses with various social media platforms, advertising formats, targeting capabilities, and metrics for measuring campaign effectiveness. Additionally, in-depth interviews will be conducted with marketing professionals to delve deeper into their experiences, challenges encountered, and successful strategies implemented in the realm of social media advertising. The finale of this study is expected to provide useful insights into the current state of social media advertising in marketing strategies. By analyzing widespread trends, barriers, and possibilities, this research strives to provide organizations with actionable knowledge to maximize their marketing efforts on social media platforms. By identifying prevalent trends, obstacles, and opportunities, this research seeks to equip businesses with actionable intelligence to optimize their marketing endeavors on social media platforms. Furthermore, by bridging the gap between awareness and implementation, this study endeavors to empower businesses to refine their strategies, bolster brand visibility, and foster meaningful engagement with their audiences in the digital sphere. This study aims to contribute significantly to the changing landscape of digital marketing by providing empirical information and practical advice. By leveraging the findings of this study, businesses can enhance their proficiency in social media advertising, thereby bolstering their competitive edge and augmenting their overall marketing effectiveness.