International Journals
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Item EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU(International Journal on Customer Relations, 2013-03) S, KavithaToday we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.Item EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU(International Journal on Customer Relations, 2013-03) S, KavithaToday we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.Item CYBER SECURITY AWARENESS AMONG WOMEN USERS - AN EMPIRICAL STUDY(EBSCO, 2021-09) S, KavithaThe number of internet users in India is increasing. According to the Datareportal, there are 624 million internet users in India in January 2021 which is almost the 50 percent of the population. The Internet and Mobile Association of India (IAMAI)'s Digital in India report indicates that the number of female users in India is increasing. The split of male to female is 58:42 in metros. Internet world is creating enormous opportunities for women to voice out their opinion without fear in the cyber space. It has created more benefits in terms of access and opportunities. With the fast-growing reach of the internet, speedy spread of mobile information and the escalated use of social media, crimes are also increasing. Women being a vulnerable group often do fall victim to this. In spite of so many efforts to combat the issue of Cybercrime and provide safety to users, cybercrime rates are high and pose a major threat to the dignity and safety of women. There are many security tools and spaces available where women can enjoy the benefits of the cyber world. But lack of awareness on how to use things safely and securely is making women more vulnerable to cyber-attacks than men. This research study is an attempt to understand to what extent women users are aware of threats in cyber-space; precautions to be taken and legal protection available to them.Item FACTORS INFLUENCING SATISFACTION ON E-BANKING(Aims International Journal of Management, 2017-01) S, KavithaInformation technology has made enormous changes in to the way in which the business enterprises operate today. This is very much true for service industries like banks which experienced tremendous change in their business process. On the other side, due to LPG (Liberalization, Privatization and Globalization) era, customers especially bank customers have become more demanding and choosy. In this competitive world, the success of business will be based on how effectively they utilize the information technology tools for satisfying the needs of the customers at the right time, right place and at the right cost. There are number of delivery channels available in the banking industry to reach the customers. The widely used technologies like ATM, Internet Banking, Mobile Banking, SMS banking etc are satisfying the needs of the customers. But the effectiveness of usage of these tools decides the success of the functioning of banks. This research was an attempt to identify customer satisfaction on the e-banking services offered by banks with special reference to online banking. This was assessed with the help of five dimensions (Security, Performance, Training, Reliability and Ease of use) identified through various review of literature. A questionnaire was constructed and circulated and finally 250 questionnaires with complete responses were included in the study to identify their satisfaction about e-banking services provided by the banks in Tamil Nadu. The data collected were analyzed using the statistical tools like Multiple Regression, Chi Square and Simple Percentage analysis. Based on the results, suggestions were given to bankers for …Item A STUDY ON THE USAGE OF GOVERNMENT HEALTHCARE PROMOTIONAL PROGRAMMES AMONG WOMEN IN RURAL COIMBATORE(International journal of basic and applied research, 2018-01) P, Sadhasivam; S, Kavitha; R, SaranyaHealth is very important thing in human’s life. The health of Indian women is inherently linked to their status in society. Indian rural women are living with lot of health issues. The government of India launched large number of Government healthcare schemes. These schemes are very useful to meet health problems in India especially in rural areas, but unfortunately all these schemes are not reached to rural areas. This study attempts to measure the level of awareness about government healthcare schemes among rural women and identifies the effective promotional medium. For this study, ten villages in Coimbatore district are selected and data was collected from 135 households through questionnaire. Based on the findings the recommendations are provided for the appropriate authorities for further improvement on the promotional campaigns and to make the health care schemes more effective.Item CUSTOMER EXPERIENCE MANAGEMENT: IMPORTANCE AND ITS IMPACT ON VARIOUS BEHAVIORAL OUTCOMES(Journal of Management and Science, 2019-01) S, Kavitha; P, HarithaEvery organization, whether it‟s a market leader or running to attain that position always think of the importance of customer experience improvement. Happy customers do transactions more, spends more, drives growth and promotes the business whereas unhappy customers damages the business soon and throws it away. To determine how much the business flourishes tomorrow, it‟s important to know how the customers feel about it today. Customer Experience Management views and improves the interactions between the business and the customer entirely from customer‟s point of view. This paper focuses on the importance of customer experience management and its impact on various behavioral outcomes.Item ADOPTION OF DIGITAL MARKETING AMONG MSMES IN COIMBATORE: AN EMPIRICAL STUDY(Social Science & Humanities International, 2020-01) S, KavithaWorld is drastically changing and everything is moving towards digitalization, companies are also shifting to online modes to market their businesses. There are many digital marketing channels available to marketers like Search Engine Marketing, Search Engine Optimization, Email marketing, Mobile Marketing, Content Marketing, Social Media Marketing etc., Large business organizations are utilizing the digital marketing platforms. Since the digital marketing channels are cost effective, they have tremendous reach and immediate response making them suitable for MSMEs as well. There are some research studies which are conducted to study the awareness and usage of digital marketing among MSMEs in foreign countries. However, in Indian scenario these studies are very limited in number. Hence, this study is an attempt to identify whether MSMEs in Coimbatore have been able to identify the potential of Digital Marketing and how much they are utilizing that technology towards their promotional activities.