International Journals

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ADOPTION OF DIGITAL MARKETING AMONG MSMES IN COIMBATORE: AN EMPIRICAL STUDY
(Social Science & Humanities International, 2020-01) S, Kavitha
World is drastically changing and everything is moving towards digitalization, companies are also shifting to online modes to market their businesses. There are many digital marketing channels available to marketers like Search Engine Marketing, Search Engine Optimization, Email marketing, Mobile Marketing, Content Marketing, Social Media Marketing etc., Large business organizations are utilizing the digital marketing platforms. Since the digital marketing channels are cost effective, they have tremendous reach and immediate response making them suitable for MSMEs as well. There are some research studies which are conducted to study the awareness and usage of digital marketing among MSMEs in foreign countries. However, in Indian scenario these studies are very limited in number. Hence, this study is an attempt to identify whether MSMEs in Coimbatore have been able to identify the potential of Digital Marketing and how much they are utilizing that technology towards their promotional activities.
An Analysis on Impact of Gold, Oil and Exchange Rate on Indian Stock Market
(Asian Journal of Research in Banking and Finance, 2020-02) Sudhamathi R.K
Stock market movements are driven by economic scenario of the country and global scenario as well. It is often observed that stock markets respond to the changes in oil and gold prices, exchange rate variations.The recent past years has witnessed increased oil and gold prices and also depreciating Indian rupee against US dollar. This in turn has created volatility in the Indian stock market. In this scenario it is quite imperative to study the dynamic linkages that are exist among these variables. Viewed in this perspective an attempt has been made in this study to understand the association existing among oil, gold, exchange rate and stock market. An attempt has also been made to understand the causation effect that exists among these variables.To understand the impact, the analysis was done based on the data collected for the variables such as oil price, gold price, exchange rate of Indian rupee against US dollar and BSE Sensex for the period from July 2014 to July 2019.
An Analysis on Performance of Exchange Traded Funds
(International Journal of Latest Technology in Engineering, Management & Applied Science, 2014-11) S., Poornima; R.K., Sudhamathi
The article attempts to analysis the performance of Exchange traded funds listed with national stock exchange. The analysis shows that almost all the ETF produces an attractive return. Choosing right ETF will enable the investors to achieve good return.
An Analysis on the Impact of Demonetization on Sector Indices of the Bombay Stock Exchange
(International Journal of Management and Humanities (IJMH), 2017-04) P. B., Saranya; S., Poornima
On November 8th, 2016, Government of India announced its decision to discontinue the legal tender status of Rs 500 and Rs 1000 notes. The primary objectives to discontinue were eliminating fake currency notes, inflicting losses out of black money and disrupting terror activities. Later, it tacked on: turning India into a less cash economy and enabling growth in bank credit. The barometers of Indian stock markets BSE SENSEX and NIFTY dropped down by 300 and 90 points respectively the next day of the announcement. The Nifty Realty and BSE Realty index gapped down after the day of the demonetization by 11% & 8% respectively. The Nifty Bank and BSE Bankex Index dropped by 5.3% and 5 % respectively. This paper attempts to measure the impact of demonetization on several stock sectors. Among the 19 sector indices of the Bombay Stock Exchange, 14 were selected for analysis. The study reveals that the sector returns and volatility prior and post demonetization do not have high fluctuations. Though some of the indices dropped the next day, they recovered
Artificial Intelligence in Indian Health Care
(Asian Journal of Multidimensional Research, 2019-01) Dr S, Kavitha
Healthcare imagines a world where each and everyone are connected through smart clothes (used to monitor heart rate) and patient’s data gets recorded for future combinations. This may sound unreal, but thanks to artificial intelligence this is possible. Artificial intelligence is used worldwide for three medical tasks: diagnosis, prognosis, and therapy but in India is primarily used only for diagnosis. This paper dwells on the important dimensions of service quality in the health care sector and tries to explore the benefits the sector will reap due to the adoption of Artificial Intelligence. Artificial Intelligence in health care can extract information, process and present an output by itself. This ability of Artificial Intelligence can be used to develop prevention techniques while predicting patient outcomes with maximum accuracy. This can also aid in enhancing the efficiency of the health care provider and also improve consumer (patient) satisfaction. There is no denying that by the adoption of Artificial intelligence, service quality can be improved in the health care sector. Though India with an ever-growing population and 1:1000 doctors to patient ratio is perfect for the adoption of Artificial Intelligence there are various challenges in its implementation. The paper provides an overview of the role of Artificial Intelligence in health care and the implications it can have on the service quality.
BEHAVIOURAL FINANCE: A KEY TO SUSTAIN THE INVESTMENT
(International Journal of Research in Computer Application & Management, 2019-01) G B, Sabari Rajan
The traditional structure of finance stresses the theories of modern portfolio theory and the efficient market hypothesis, the evolving field of behavioural finance investigates the psychological and sociological issues that impact the decision-making process. This paper will discuss some general principles of behavioural finance including omission bias, the utility of money, availability heuristic, framing, probability weighting. In conclusion, the paper will provide strategies to assist individuals to resolve these mental mistakes and errors by recommending some important investment strategies.
A Comparative Study on the Association between FDI Inflows, Trade Openness and GDP of India and China
(Asian Journal of Research in Business Economics and Management, 2020-05) Saranya P.B
India’s GDP amounting to 2.7 trillion USD makes rank among the top 10 countries in terms of total productivity. The average growth rate of GDP in India is approximately 8% whereas is below 5% in developed economies. Liberalisation of trade practices and globalisation are considered to be a key components contributing to the economic growth in several economies. Several literature also prove the same. The economic reforms of 1991 has enhanced flow of FDI and free trade in India which has created a greater impact on the economic growth in the recent decades. This paper is an attempt to study the relationship between the FDI inflows, trade openness and GDP in India and China. The annual data since 1975 was considered for the study to understand both short and long run relationships.
CONSUMER PREFERENCE TOWARDS MOBILE PHONES: AN EMPIRICAL ANALYSIS
(International Journal of Applied Research, 2016) Savitha, Nair; N, Nivea Nelson; R, Karthika
Today, mobile phones are used for diverse purposes as compared to the purposes for which they were used during its initial days of introduction. With a plethora of brands available in market, at comparable prices, and the perception that mobile phones are a necessity rather than a luxury, consumers consider many factors while making a purchase decision. This study is an attempt to uncover the underlying factors that influences consumers while choosing a mobile phone. In order to accomplish the objectives of the study, both primary and secondary data were explored. Major factors influencing consumer choice were identified from literature and the opinions on them were captured from the respondents using the validated questionnaire. The questionnaire was posted on various web channels. 130 respondents who completed the survey constituted the sample for the study. The result showed that quality of the product is the most important factor influencing the choice, followed by mobile phone features. Actual need triggers the need to purchase mobile phones. Touch screen and design and style are the most preferred aspects of the ‘look and feel’ of the mobile phones. The results of the study provide insights to the players in the market in fine-tuning their product, pricing and promotional strategies accordingly.
CORONAVIRUS OUTBREAK AND STOCK MARKET VOLATILITY AND RETURNS: EVIDENCE FROM GLOBAL STOCK MARKETS
(Asian Journal of Research in Banking and Finance, 2020-05) Saranya P.B
The coronavirus pandemic popularly represented as COVID 19 has been considered as global pandemic y the World Health Organisation (WHO) since it has affected millions of human beings across the globe. The pandemic outbreak was first identified during mid of November, 2019 in China. During post January, 2020 the virus outbreak was found in several countries. Any such pandemic outbreak across the globe has been considered as a negative shock among the investors in the stock markets. Investor’s sentiments have been highly influenced by positive and negative shocks. Past literature has proved that negative shocks create a greater impact on the stock market returns than the positive shocks. This study assumes the coronavirus pandemic as a negative shock across the global stock markets. The study considers 5 important indices the BSE Sensex (India), Dow Jones Industrial Average (USA), Nikkei (Japan), Hang Sang (Hong Kong) and SSE Composite Index (China) to identify the amount of volatility and its effect on the stock market returns during the period of outbreak. USA Index recorded the highest volatility and the Indian Index recorded the lowest annualized returns amidst the indices.
CUSTOMER EXPERIENCE MANAGEMENT: IMPORTANCE AND ITS IMPACT ON VARIOUS BEHAVIORAL OUTCOMES
(Journal of Management and Science, 2019-01) S, Kavitha; P, Haritha
Every organization, whether it‟s a market leader or running to attain that position always think of the importance of customer experience improvement. Happy customers do transactions more, spends more, drives growth and promotes the business whereas unhappy customers damages the business soon and throws it away. To determine how much the business flourishes tomorrow, it‟s important to know how the customers feel about it today. Customer Experience Management views and improves the interactions between the business and the customer entirely from customer‟s point of view. This paper focuses on the importance of customer experience management and its impact on various behavioral outcomes.
CYBER SECURITY AWARENESS AMONG WOMEN USERS - AN EMPIRICAL STUDY
(EBSCO, 2021-09) S, Kavitha
The number of internet users in India is increasing. According to the Datareportal, there are 624 million internet users in India in January 2021 which is almost the 50 percent of the population. The Internet and Mobile Association of India (IAMAI)'s Digital in India report indicates that the number of female users in India is increasing. The split of male to female is 58:42 in metros. Internet world is creating enormous opportunities for women to voice out their opinion without fear in the cyber space. It has created more benefits in terms of access and opportunities. With the fast-growing reach of the internet, speedy spread of mobile information and the escalated use of social media, crimes are also increasing. Women being a vulnerable group often do fall victim to this. In spite of so many efforts to combat the issue of Cybercrime and provide safety to users, cybercrime rates are high and pose a major threat to the dignity and safety of women. There are many security tools and spaces available where women can enjoy the benefits of the cyber world. But lack of awareness on how to use things safely and securely is making women more vulnerable to cyber-attacks than men. This research study is an attempt to understand to what extent women users are aware of threats in cyber-space; precautions to be taken and legal protection available to them.
EMERGING TRENDS AND OPPORTUNITIES OF GREEN MARKETING AMONG THE CORPORATE WORLD
(INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, 2012-10) MOHAN KUMAR; R, INITHA RINA; R, PREETHA LEENA
Environmental issues have gained importance in business as well as in public life throughout the world. The term green or eco has a growing concern at all levels. The destruction of forest, the appearance of holes in the ozone layer are widely published and creates a wave of concern about the destruction of our natural environment. Therefore many consumers are in favor of eco friendly products. This has created some impact on marketing. Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment. This paper discusses the characteristics of green products, green marketing Mix , strategies ,Certified eco friendly labels, benefits and problems of green marketing. It concludes that Green Marketing is the urgent need of the hour to save the environment and companies also gain competitive advantage through Green Marketing and by having certified eco friendly labels.
AN EMPIRICAL CONJECTURE ON THE PERFORMANCE OF GOLD PRICE DURING AKSHAYA TRITIYA
(International Journal of Advanced Research, 2014-06) R, Sona
Gold is primarily a monetary asset and partly a commodity. As much as two thirds of gold‟s total accumulated holdings relate to “Store of value” considerations. Gold is valued in India as a savings and investment vehicle and is the second preferred investment after bank deposits. India is the world‟s largest consumer of gold in jewellery as investment. Akshaya Tritiya which is widely celebrated in all parts of India by various communities of the society irrespective of their religious faith and social grouping, literally means one that never diminishes, and the day is believed to bring good luck and success. Thus this article brings out the picture of changes in gold price during Akshaya Tritiya and its impact in gold consumption
AN EMPIRICAL STUDY ON CONSUMER BEHAVIOUR AND MARKET SEGMENTATION AMONG CHILDREN TOWARDS FAST FOOD IN COIMBATORE DISTRICT.
(Asian Journal of Management, 2019-12) R, Initha Rina; G, Murali Manohari; R, Preetha Leena
The fast food industry in India has evolved with the changing lifestyles of the young Indian population. The consumption behaviour of children started to change because of urbanisation, increases in nuclear families, increase in the proportion of women in workforce, as well as changing lifestyle and eating patterns. Their likes and dislikes change faster than any other consumer group, especially those aged between 8 and 16 years. The primary objective of this study is to understand the consumer behaviour of children on fast food and segment the market. The current study mainly concentrated on the leading fast food outlets in Coimbatore, Tamil Nadu. The researcher has taken 755 respondents as the sample size and empirical research design was adopted. The samples were collected through questionnaire. Cluster analysis is done to study the data. Based on the analysis and results, we can say that there is more acceptability of fast food outlets and change in the consumption behaviour of food. The study classified children into three segments: a) novelty and ambience seeking customer, b) price, value and convenience seeking customer and c) health and nutrition conscious customer. This attempt can help in providing direction to the fast food outlets to target the consumers more effectively and formulate marketing strategies to increase the customer delight.
AN EMPIRICAL STUDY ON CONSUMER BEHAVIOUR OF CHILDREN ON FAST FOOD
(INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT, 2015-09) R, INITHA RINA; R, MOHAN KUMAR
The potential of fast food market growth in India is tremendous. With a growth in the number of nuclear families, economic growth and increasing per capita income, fast food culture gained prominence in India. This research article aims to identify the consumer behaviour of children on fast food. The current study is mainly concentrated on the leading MNC’s branded fast food restaurant located at Coimbatore, Tamil Nadu. The researcher has taken 755 respondents as the sample size and empirical research design was adopted. The samples were collected through questionnaire. The tool used for analysing the data is Factor analysis. Based on the analysis and interpretation, it is inferred that the MNC’s can offer variance in menu with nutritional choices at affordable price and convenient size (quantity); they can also customize the food as most of the children give importance to taste and favourite dish.
AN EMPIRICAL STUDY ON CONSUMER PERCEPTION AND THEIR NUTRITIONAL AWARENESS OF FAST FOOD AMONG CHILDREN IN COIMBATORE DISTRICT
(Asian Journal of Research in Business Economics and Management, 2020-07) Initha Rina R; Preetha Leena R
The primary objective of this study is to understand the consumer perception of children on fast food and their nutritional awareness of fast food among children. The current study mainly concentrated on the leading fast food outlets in Coimbatore, Tamil Nadu. The researcher has taken 755 respondents as the sample size and empirical research design was adopted. The samples were collected through questionnaire. chi-square analysis and average score analysis is done to study the data. Based on the analysis and results, we can say that the demographic variables ‘age’, ‘parents monthly income’ and ‘family size’ has significant influence on the level of perception of nutritional facts and information in fast food, and majority of the children have awareness about the nutrition and calories in fast food. The future of society depends on the quality of life of its children. Children want to eat more healthfully, but they can’t do it alone, they need help from food manufacturers to offer products that are formulated with good-for-you ingredients.
AN EMPIRICAL STUDY ON RELATIONSHIP BETWEEN EXCHANGE RATE AND SECTORAL INDICES IN BSE
(CIKITUSI JOURNAL FOR MULTIDISCIPLINARY RESEARCH, 2019-05) R.K., Sudhamathi; M., Ganeshwari
The present study focuses on the relationship between exchange rate and sectoral indices listed in Bombay Stock Exchange(BSE) over the period 1.4.2015-31.3.2018. To analyse the sectoral relationship with exchange rate and vice versa, the ADF test, Johansen cointergartion, Granger Causality test and Correlation is applied for the study. The study found that exchange-rate changes have negative effects on some sectors but positive effects on others. Import intensive sectors like Bank, Auto, FMCG, Metal, infrastructure, IT, Oil& gas, realty and TECK responded negatively to the weakening rupee. Further, the study suggests individual and institutional investors to diversify their portfolio and can enjoy with handsome return from the market.
EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU
(International Journal on Customer Relations, 2013-03) S, Kavitha
Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.
EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU
(International Journal on Customer Relations, 2013-03) S, Kavitha
Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.
FACTORS INFLUENCING RETENTION OF MILLENNIAL EMPLOYEES IN 4.0 ORGANIZATIONS.
(EBSCO, 2022-09) Antony Selvi R, Santiago; Madhavkumar, Vandana
The necessary shift from the digital revolution (3rd Industrial Revolution) to an innovation-based mix of technologies (4th Industrial Revolution) has forced organizations to re-examine the way they execute business. Millennial generation employees drive this shift. Millennial is the generation that was born between1981 – 2000 and lived in the period of the information technology revolution with exposure to the internet and smartphones. The millennial has become a crucial element for human resources to driveindustry 4.0. The millennial workforce are the children of the Baby Boomers, they comprise a major part of the global workforce and are expected to reach 75% by 2025 due to the retirement of baby boomers. They are a more confident, goal-oriented, innovative, optimistic, tech-savvy, and multitasking workforce. However,they are known for their job-hopping tendency as they have a different attitude towards their career than the previous workforce. According to the past research in the area, 60% of the millennial workforce leave their employer within three years. This means a huge cost to replace and train new employees. Retaining the millennial workforce has emerged as a critical concern for human resource professionals in 4.0 organizations. They need more constructive retention strategies to retain this eminent workforce. The purpose of this study is to determine the key attributes of retention of the millennial workforce and provide suggestions on retention strategies through the review of literature in the area. For this study, 44 research papers were reviewed to collect relevant data. This study revealed that work-life balance, career development opportunities, meaningful work, continuous feedback&recognition, competitive compensation and benefits, work-engagement, and relationship with colleagues and superiors were the key attributes for the retention of the millennial workforce in 4.0 organizations. It implies that organizations need to redesign retention strategies based on the leading key attributes.