International Journals

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Influence of Demographic variables on Customer perception regarding e-banking – An empirical investigation
(Issues in Information systems, 2011-01) Dr S, Kavitha; Dr A, Lakshmi
Today banking industry has undergone a sea change. Bank employees need to provide quality information at the branch at his/her finger tips. It is also necessary that the information should be consistent with all branches and other direct access channels like ATM’s. Phone Banking, Mobile banking and Net banking throughout the country. The banking industry should always adapt to the new technology today and basically make the necessary adjustments to gain competitive advantage with other competing banks. E-banking is one such technology and the bank which implement this technology in their organization can definitely survive in this era of intense competition. The main objective of this study is to identify the overall satisfaction of customer regarding the e-banking transactions. The study also aims at knowing whether demographic variables of the respondents have influence on customer satisfaction on E-banking
A STUDY ON THE IMPACT OF PERSONALITY CHARACTERISTICS ON EMPLOYER ATTRACTIVENESS.
(EBSCO, 2012-09) J, Anitha; Madhavkumar, Vandana
Employer attractiveness is the envisioned benefits that a potential employee sees in working for a specific organisation and is closely related to employer branding. The more attractive an employer is perceived to be by potential employees, the stronger that particular organisation's employer brand equity. The various dimensions of employer attractiveness influence job choice decisions of final year students when applying for a job or choosing an organisation to work for. As jobs seekers' preferences are related to their personality as well, this research attempts to study the relationship between the various dimensions of employer attractiveness and the big five personality dimensions of the job seekers. Employer attractiveness was measured in terms of interest value, social value, economic value, development value and application value, through a pre-validated instrument. This empirical study ascertains the major factors influencing the attractiveness of the employer; and studies the impact of various student demographic segments on employer attractiveness. Understanding the relationship and strength of association between the student personality factors and the different dimensions of employer attractiveness help in focusing on achieving a more accurate person- organization fit right from their first employment. Person-organisation fit lead to less attrition and enhanced job performance of the students, as employees, in the long run.
EMERGING TRENDS AND OPPORTUNITIES OF GREEN MARKETING AMONG THE CORPORATE WORLD
(INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, 2012-10) MOHAN KUMAR; R, INITHA RINA; R, PREETHA LEENA
Environmental issues have gained importance in business as well as in public life throughout the world. The term green or eco has a growing concern at all levels. The destruction of forest, the appearance of holes in the ozone layer are widely published and creates a wave of concern about the destruction of our natural environment. Therefore many consumers are in favor of eco friendly products. This has created some impact on marketing. Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment. This paper discusses the characteristics of green products, green marketing Mix , strategies ,Certified eco friendly labels, benefits and problems of green marketing. It concludes that Green Marketing is the urgent need of the hour to save the environment and companies also gain competitive advantage through Green Marketing and by having certified eco friendly labels.
EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU
(International Journal on Customer Relations, 2013-03) S, Kavitha
Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.
EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU
(International Journal on Customer Relations, 2013-03) S, Kavitha
Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.
Features determining success of e-CRM – An Empirical investigation in banks
(Journal of International Academic Research for Multidisciplinary (JIARM), 2014-01) Dr S, Kavitha
In recent days ECRM – Electronic Customer Relationship Management has attracted many people and companies have started using e-CRM in order to attract new customers and retaining their existing customers. Service industries especially the banks are taking lot of initiatives to make the best use of e-CRM tools and techniques. This research is an attempt to identify what are the features of e-CRM which make the customers satisfied regarding the eCRM usage. A questionnaire was constructed and circulated among 250 respondents to identify their satisfaction on various features of e-CRM in banks. A model is developed and analyzed using regression analysis. The study revealed that customer satisfaction is a function of different features of e-CRM like Implementation, Security, Maintenance, Training, performance and Reliability. The study recommended the regression model for banks to determine the customer satisfaction on e-CRM.
AN EMPIRICAL CONJECTURE ON THE PERFORMANCE OF GOLD PRICE DURING AKSHAYA TRITIYA
(International Journal of Advanced Research, 2014-06) R, Sona
Gold is primarily a monetary asset and partly a commodity. As much as two thirds of gold‟s total accumulated holdings relate to “Store of value” considerations. Gold is valued in India as a savings and investment vehicle and is the second preferred investment after bank deposits. India is the world‟s largest consumer of gold in jewellery as investment. Akshaya Tritiya which is widely celebrated in all parts of India by various communities of the society irrespective of their religious faith and social grouping, literally means one that never diminishes, and the day is believed to bring good luck and success. Thus this article brings out the picture of changes in gold price during Akshaya Tritiya and its impact in gold consumption
AN OBSERVATIONAL STUDY ON MILLENNIAL TRENDS AND ITS IMPACT ON ORGANIZATIONAL CHANGE
(GLOBAL JOURNAL FOR RESEARCH ANALYSIS, 2014-06) R, Sona; G, MURALI MANOHARI
Millennial, the current generation, were born between 1980 and 2000. The learning styles, attitudes, and approaches of millennial differ from those of previous generations and this throws number of challenges to the corporate world towards how to accommodate the differences into account when designing the job. Thus this article brings out the picture of general characteristics, expectations of millennial and recommendations on how they can be managed at workplace based on the observation of 300 millennial employees at Coimbatore City. The research findings throw light on aspects such as myths on millennial that influence the organizations and suggest how organizations shall utilize these talents for mutual growth.
An Analysis on Performance of Exchange Traded Funds
(International Journal of Latest Technology in Engineering, Management & Applied Science, 2014-11) S., Poornima; R.K., Sudhamathi
The article attempts to analysis the performance of Exchange traded funds listed with national stock exchange. The analysis shows that almost all the ETF produces an attractive return. Choosing right ETF will enable the investors to achieve good return.
Usage of Social Media in workplace – a conceptual study
(Apeejay Journal of Management and Technology, 2015-01) Dr S, Kavitha
Social media is widely being used by people all over the world. Advancements in IT and introduction of smart phones have increased the use of these social media tools. Social media play important role in the life of all human beings in creating relationship with others. These social media when used in work place may decrease the productivity of the employees. The man hours may be wasted in sending mails, chats, sharing pictures, videos etc., In order to overcome this problem, companies should design proper social media policy guidelines and properly circulate the same among the employees. This article explains the selected and widely used social media tools available. It highlights the pros and cons of using social media in the workplace. It also illustrates use of social media policy for companies for the effective use of social media in workplace with some examples
AN EMPIRICAL STUDY ON CONSUMER BEHAVIOUR OF CHILDREN ON FAST FOOD
(INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT, 2015-09) R, INITHA RINA; R, MOHAN KUMAR
The potential of fast food market growth in India is tremendous. With a growth in the number of nuclear families, economic growth and increasing per capita income, fast food culture gained prominence in India. This research article aims to identify the consumer behaviour of children on fast food. The current study is mainly concentrated on the leading MNC’s branded fast food restaurant located at Coimbatore, Tamil Nadu. The researcher has taken 755 respondents as the sample size and empirical research design was adopted. The samples were collected through questionnaire. The tool used for analysing the data is Factor analysis. Based on the analysis and interpretation, it is inferred that the MNC’s can offer variance in menu with nutritional choices at affordable price and convenient size (quantity); they can also customize the food as most of the children give importance to taste and favourite dish.
CONSUMER PREFERENCE TOWARDS MOBILE PHONES: AN EMPIRICAL ANALYSIS
(International Journal of Applied Research, 2016) Savitha, Nair; N, Nivea Nelson; R, Karthika
Today, mobile phones are used for diverse purposes as compared to the purposes for which they were used during its initial days of introduction. With a plethora of brands available in market, at comparable prices, and the perception that mobile phones are a necessity rather than a luxury, consumers consider many factors while making a purchase decision. This study is an attempt to uncover the underlying factors that influences consumers while choosing a mobile phone. In order to accomplish the objectives of the study, both primary and secondary data were explored. Major factors influencing consumer choice were identified from literature and the opinions on them were captured from the respondents using the validated questionnaire. The questionnaire was posted on various web channels. 130 respondents who completed the survey constituted the sample for the study. The result showed that quality of the product is the most important factor influencing the choice, followed by mobile phone features. Actual need triggers the need to purchase mobile phones. Touch screen and design and style are the most preferred aspects of the ‘look and feel’ of the mobile phones. The results of the study provide insights to the players in the market in fine-tuning their product, pricing and promotional strategies accordingly.
Influence of Social Media on Investment Decision Making with Special Reference to Stock Market
(Intercontinental Journal of Finance Research Review, 2017-01) Dr. S., Kavitha; R, Bhuvaneswari
In present days, Social media has become a vital part of modern society. According to Statistic data, there are 2.34 billion social media users around the globe and it may extend up to 2.95 million in 2020. Social media is used by many fields like Education, Business and Organisations, Health care industry, Fashion industry, Automotive industry, Hotel industry and so on and nowadays Social media is booming in Financial sector also. This paper is a study about the impact of social media on investment decision making in the stock market
FACTORS INFLUENCING SATISFACTION ON E-BANKING
(Aims International Journal of Management, 2017-01) S, Kavitha
Information technology has made enormous changes in to the way in which the business enterprises operate today. This is very much true for service industries like banks which experienced tremendous change in their business process. On the other side, due to LPG (Liberalization, Privatization and Globalization) era, customers especially bank customers have become more demanding and choosy. In this competitive world, the success of business will be based on how effectively they utilize the information technology tools for satisfying the needs of the customers at the right time, right place and at the right cost. There are number of delivery channels available in the banking industry to reach the customers. The widely used technologies like ATM, Internet Banking, Mobile Banking, SMS banking etc are satisfying the needs of the customers. But the effectiveness of usage of these tools decides the success of the functioning of banks. This research was an attempt to identify customer satisfaction on the e-banking services offered by banks with special reference to online banking. This was assessed with the help of five dimensions (Security, Performance, Training, Reliability and Ease of use) identified through various review of literature. A questionnaire was constructed and circulated and finally 250 questionnaires with complete responses were included in the study to identify their satisfaction about e-banking services provided by the banks in Tamil Nadu. The data collected were analyzed using the statistical tools like Multiple Regression, Chi Square and Simple Percentage analysis. Based on the results, suggestions were given to bankers for …
Index Funds: An Emerging Mutual Fund Investment Scheme
(International Journal of Management and Humanities, 2017-02) . R.K, Sudhamathi
Financial market is back bone of any economy. Innovation in financial instruments has given rise to mutual funds. Mutual funds are novel financial service which emerged in India during the year 1964. As mutual funds are professionally managed it is expected to give good return and also gives advantage of liquidity and diversification. Indian mutual fund industry has undergone a radical change and has grown by leaps and bounds in terms of products and asset under management. Right now Indian mutual industry is managing Rs. 16.5 Lakh Crore of funds. It has introduced many products such as income funds, equity funds, balanced funds, money market funds, fund of funds and many others. Out of these funds equity funds constitutes a major proportion. Equity funds are of many types such as sectoral funds, index funds, Equity Linked tax saving schemes, diversified funds etc. Out of these funds index funds is one of the recent origin which offers the primary advantage of earning the return equal to stock market. Index funds will follow a passive investment strategy where investment under these funds will replicate the movements of benchmark indices like Nifty, Sensex etc. Index funds are of wide range offered by many asset management companies. Identifying right schemes will benefit the investor by providing superior return. Thus in this study an attempt is made to analyse the performance of index mutual fund schemes listed in National Stock exchange. The study has taken 3 years data pertained to index mutual fund schemes to understand about its performance, risk etc. According to present study out of 13 mutual fund schemes 7 have returns higher than the nifty index. The study result based on three years data show the top three funds are HDFC Index Fund Nifty Plan, IDFC Nifty Fund Growth and UTI Nifty Index Fund – Growth. The bottom three funds are SBI Nifty Index, LIC Index Fund- Nifty- Growth, and IDBI Nifty Index Fund.
An Analysis on the Impact of Demonetization on Sector Indices of the Bombay Stock Exchange
(International Journal of Management and Humanities (IJMH), 2017-04) P. B., Saranya; S., Poornima
On November 8th, 2016, Government of India announced its decision to discontinue the legal tender status of Rs 500 and Rs 1000 notes. The primary objectives to discontinue were eliminating fake currency notes, inflicting losses out of black money and disrupting terror activities. Later, it tacked on: turning India into a less cash economy and enabling growth in bank credit. The barometers of Indian stock markets BSE SENSEX and NIFTY dropped down by 300 and 90 points respectively the next day of the announcement. The Nifty Realty and BSE Realty index gapped down after the day of the demonetization by 11% & 8% respectively. The Nifty Bank and BSE Bankex Index dropped by 5.3% and 5 % respectively. This paper attempts to measure the impact of demonetization on several stock sectors. Among the 19 sector indices of the Bombay Stock Exchange, 14 were selected for analysis. The study reveals that the sector returns and volatility prior and post demonetization do not have high fluctuations. Though some of the indices dropped the next day, they recovered
A Study on Performance of Equity Linked Tax Saving Mutual Fund Schemes in India
(South Asian Journal of Marketing & Management Research, 2017-04) . R.K., Sudhamathi
Privatization of Indian mutual fund industry has led to proliferation of mutual funds schemes. It takes many forms such as income funds, equity diversified funds, balanced funds, liquid funds, money market funds, Gilt funds, Equity linked tax saving schemes ( ELSS), Exchange traded funds and overseas fund of funds. Equity linked tax saving is one of the recent origin with tax saving feature under sec. 80C of Income Tax Act 1961. It also gives investor the twin-advantage of capital appreciation and tax benefits. The period of study is two years, from July 2014- June 2016. 32 open-ended ELSS mutual funds which have been operating for more than two years and performing during the period of study (i.e. July 2014- June 2016) and for which the data were available on continuous basis is taken for the study. The study has used Sharpe, Treynor and Jensen performance measure to evaluate the fund’s performance. Funds risk has been analysed using standard deviation and beta. According to study results the top 5 funds are Franklin India Tax shield-Growth, Axis Long Term Equity Fund – Growth, Escorts Tax Plan-Growth, IDBI Equity Advantage Fund - Growth Regular and Birla Sun Life Relief 96 - Growth Option. By investing in these funds investor can get annualised return ranging from 23.28 percent to 15.47 percent. The bottom 5 five funds are HSBC Tax Saver Equity Fund – Growth, Union KBC Tax Saver Scheme - Growth Option, Taurus Tax Shield-Growth Option, Sahara Tax Gain-Growth and L&T Tax Advantage Fund-Regular Plan-Growth Option. These funds have to be avoided while making investment
ON THE RELATIONSHIP BETWEEN DEMONETISATION, RETURNS AND VOLATILITY IN BANK STOCKs WITH REFERENCE TO NATIONAL STOCK EXCHANGE
(South Asian Journal of Marketing & Management Research (A Double Blind Refereed & Reviewed International, 2017-05) P.B., Saranya; S., Poornima
On 8th November, 2016, Government of India made its announcement to cancel the legal tender of Rs 500 and Rs 1000 notes, with a primary vision ofeliminating fake currency notes, inflicting losses out of black money and disrupting terror activities. Later, it tacked on: turning India into a less cash economy and enabling growth in bank credit. The barometers of Indian stock markets BSE SENSEX and NIFTY dropped down by 300 and 90 points respectively the next day of the announcement. The Nifty Realty and BSE Realty index gapped down after the day of the demonetization by 11% & 8% respectively. The Nifty Bank and BSE Bankex Index dropped by 5.3% and 5 % respectively. This paper attempts to measure the impact of demonetization on the banking stocks. Among all the private and public sector banking companies, top 10 companies that have their presence in Nifty Bank Index were chosen for analysis. Technical indicators were used to measure their performance in the short run.
A STUDY ON THE USAGE OF GOVERNMENT HEALTHCARE PROMOTIONAL PROGRAMMES AMONG WOMEN IN RURAL COIMBATORE
(International journal of basic and applied research, 2018-01) P, Sadhasivam; S, Kavitha; R, Saranya
Health is very important thing in human’s life. The health of Indian women is inherently linked to their status in society. Indian rural women are living with lot of health issues. The government of India launched large number of Government healthcare schemes. These schemes are very useful to meet health problems in India especially in rural areas, but unfortunately all these schemes are not reached to rural areas. This study attempts to measure the level of awareness about government healthcare schemes among rural women and identifies the effective promotional medium. For this study, ten villages in Coimbatore district are selected and data was collected from 135 households through questionnaire. Based on the findings the recommendations are provided for the appropriate authorities for further improvement on the promotional campaigns and to make the health care schemes more effective.
A STUDY ON CUSTOMER EXPERIENCE AND ITS RELATIONSHIP WITH REPURCHASE INTENTION AMONG TELECOM SUBSCRIBERS IN COIMBATORE DISTRICT
(International Journal of Management Studies, 2018-01) Dr S, Kavitha; Ms P, Haritha
Today, the organizations need customers more than the customer needs the organization. Nearly nine out of ten customers says that they will switch after a single bad experience. More than 50% of the organizations redirect their investments in building positive customer experience. Building positive customer experience needs to gain in-depth knowledge about customers from all customer touch points and channels across the entire organization. This paper has attempted to study the customer experience at different touch points in telecom sector like customer care, service delivery, store, network, billing, etc and their repurchase intention. Also it attempted to study about the usage pattern, preference and the relationship between customer experience dimensions and the repurchase intention among the telecom subscribers of Coimbatore district. Data were collected from the telecom subscribers of Coimbatore district using structured questionnaire and analyzed using percentage analysis, multiple response analysis, weighted average ranking analysis and correlation analysis. Results reveal that the telecom customers are mostly reluctant in sticking to one particular service and the network experience, service delivery experience and store experience were found to have highly correlated with the repurchase intention. Various touch points of telecom sector are identified and customer experience at those touch points are studied, however future researchers can identify the major touch points and conduct an in-depth study of those touch points and their impact on repurchase intention. The study can be carried out using different analytical tools like …