International Journals
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Item FACTORS INFLUENCING RETENTION OF MILLENNIAL EMPLOYEES IN 4.0 ORGANIZATIONS.(EBSCO, 2022-09) Antony Selvi R, Santiago; Madhavkumar, VandanaThe necessary shift from the digital revolution (3rd Industrial Revolution) to an innovation-based mix of technologies (4th Industrial Revolution) has forced organizations to re-examine the way they execute business. Millennial generation employees drive this shift. Millennial is the generation that was born between1981 – 2000 and lived in the period of the information technology revolution with exposure to the internet and smartphones. The millennial has become a crucial element for human resources to driveindustry 4.0. The millennial workforce are the children of the Baby Boomers, they comprise a major part of the global workforce and are expected to reach 75% by 2025 due to the retirement of baby boomers. They are a more confident, goal-oriented, innovative, optimistic, tech-savvy, and multitasking workforce. However,they are known for their job-hopping tendency as they have a different attitude towards their career than the previous workforce. According to the past research in the area, 60% of the millennial workforce leave their employer within three years. This means a huge cost to replace and train new employees. Retaining the millennial workforce has emerged as a critical concern for human resource professionals in 4.0 organizations. They need more constructive retention strategies to retain this eminent workforce. The purpose of this study is to determine the key attributes of retention of the millennial workforce and provide suggestions on retention strategies through the review of literature in the area. For this study, 44 research papers were reviewed to collect relevant data. This study revealed that work-life balance, career development opportunities, meaningful work, continuous feedback&recognition, competitive compensation and benefits, work-engagement, and relationship with colleagues and superiors were the key attributes for the retention of the millennial workforce in 4.0 organizations. It implies that organizations need to redesign retention strategies based on the leading key attributes.Item EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU(International Journal on Customer Relations, 2013-03) S, KavithaToday we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.Item A STUDY ON THE IMPACT OF PERSONALITY CHARACTERISTICS ON EMPLOYER ATTRACTIVENESS.(EBSCO, 2012-09) J, Anitha; Madhavkumar, VandanaEmployer attractiveness is the envisioned benefits that a potential employee sees in working for a specific organisation and is closely related to employer branding. The more attractive an employer is perceived to be by potential employees, the stronger that particular organisation's employer brand equity. The various dimensions of employer attractiveness influence job choice decisions of final year students when applying for a job or choosing an organisation to work for. As jobs seekers' preferences are related to their personality as well, this research attempts to study the relationship between the various dimensions of employer attractiveness and the big five personality dimensions of the job seekers. Employer attractiveness was measured in terms of interest value, social value, economic value, development value and application value, through a pre-validated instrument. This empirical study ascertains the major factors influencing the attractiveness of the employer; and studies the impact of various student demographic segments on employer attractiveness. Understanding the relationship and strength of association between the student personality factors and the different dimensions of employer attractiveness help in focusing on achieving a more accurate person- organization fit right from their first employment. Person-organisation fit lead to less attrition and enhanced job performance of the students, as employees, in the long run.Item INTEGRATION OF BRICS STOCK MARKETS AN EMPIRICAL STUDY(ZENITH International Journal of Multidisciplinary Research, 2019-04) S, AllimuthuThe present study examines the short-run and long-run relationship between the stock markets of BRICS namely Brazil, Russia, India, China and South Africa. The study uses the daily closing price of major stock indices of these countries from 1st January 2000 to 31st December 2017. The research methodology tools include Augmented Dickey- Fuller (ADF) test and Phillips Perrson (PP) test for testing of stationarity and use of VAR (Value at Risk) techniques like Granger Causality test and Johansen and Juselius co-integration test in order to find the integration among the BRICS stock exchanges. The study found evidence for both the short-run and long-run relationship between the BRICS stock exchanges.Item EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU(International Journal on Customer Relations, 2013-03) S, KavithaToday we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.Item CYBER SECURITY AWARENESS AMONG WOMEN USERS - AN EMPIRICAL STUDY(EBSCO, 2021-09) S, KavithaThe number of internet users in India is increasing. According to the Datareportal, there are 624 million internet users in India in January 2021 which is almost the 50 percent of the population. The Internet and Mobile Association of India (IAMAI)'s Digital in India report indicates that the number of female users in India is increasing. The split of male to female is 58:42 in metros. Internet world is creating enormous opportunities for women to voice out their opinion without fear in the cyber space. It has created more benefits in terms of access and opportunities. With the fast-growing reach of the internet, speedy spread of mobile information and the escalated use of social media, crimes are also increasing. Women being a vulnerable group often do fall victim to this. In spite of so many efforts to combat the issue of Cybercrime and provide safety to users, cybercrime rates are high and pose a major threat to the dignity and safety of women. There are many security tools and spaces available where women can enjoy the benefits of the cyber world. But lack of awareness on how to use things safely and securely is making women more vulnerable to cyber-attacks than men. This research study is an attempt to understand to what extent women users are aware of threats in cyber-space; precautions to be taken and legal protection available to them.Item CONSUMER PREFERENCE TOWARDS MOBILE PHONES: AN EMPIRICAL ANALYSIS(International Journal of Applied Research, 2016) Savitha, Nair; N, Nivea Nelson; R, KarthikaToday, mobile phones are used for diverse purposes as compared to the purposes for which they were used during its initial days of introduction. With a plethora of brands available in market, at comparable prices, and the perception that mobile phones are a necessity rather than a luxury, consumers consider many factors while making a purchase decision. This study is an attempt to uncover the underlying factors that influences consumers while choosing a mobile phone. In order to accomplish the objectives of the study, both primary and secondary data were explored. Major factors influencing consumer choice were identified from literature and the opinions on them were captured from the respondents using the validated questionnaire. The questionnaire was posted on various web channels. 130 respondents who completed the survey constituted the sample for the study. The result showed that quality of the product is the most important factor influencing the choice, followed by mobile phone features. Actual need triggers the need to purchase mobile phones. Touch screen and design and style are the most preferred aspects of the ‘look and feel’ of the mobile phones. The results of the study provide insights to the players in the market in fine-tuning their product, pricing and promotional strategies accordingly.Item NEW AGE COMPETENCIES FOR FEMALE ENTREPRENEURS: DO THEY REALLY MATTER?(The International journal of analytical and experimental modal analysis, 2021-08) Reshma M; Sripirabaa BEntrepreneurship is a dynamic field of social science that has undergone tremendous change over the years. Changing business and social environments call for a fresher outlook and newer directions in the field of entrepreneurship research. The present study is one such attempt to view entrepreneurship and the entrepreneur from a new perspective. Objective The study measures some of the new age competencies like Personal strength, Learning and Familism of female entrepreneurs and investigates their role in predicting the performance of their firms. Study Design 120 Female entrepreneurs in Coimbatore, Tamilnadu who have been successfully running their ventures for at least three years, were contacted during the course of the study. Data collected using a structured questionnaire was subjected to statistical analysis. Results The findings revealed that only Personal Strength Competency had a positive significant impact on Firm performance. Learning and Familism did not seem to have a significant relationship with firm performance suggesting the need for more meaningful research about female entrepreneurship and their firm performances.Item CORONAVIRUS OUTBREAK AND STOCK MARKET VOLATILITY AND RETURNS: EVIDENCE FROM GLOBAL STOCK MARKETS(Asian Journal of Research in Banking and Finance, 2020-05) Saranya P.BThe coronavirus pandemic popularly represented as COVID 19 has been considered as global pandemic y the World Health Organisation (WHO) since it has affected millions of human beings across the globe. The pandemic outbreak was first identified during mid of November, 2019 in China. During post January, 2020 the virus outbreak was found in several countries. Any such pandemic outbreak across the globe has been considered as a negative shock among the investors in the stock markets. Investor’s sentiments have been highly influenced by positive and negative shocks. Past literature has proved that negative shocks create a greater impact on the stock market returns than the positive shocks. This study assumes the coronavirus pandemic as a negative shock across the global stock markets. The study considers 5 important indices the BSE Sensex (India), Dow Jones Industrial Average (USA), Nikkei (Japan), Hang Sang (Hong Kong) and SSE Composite Index (China) to identify the amount of volatility and its effect on the stock market returns during the period of outbreak. USA Index recorded the highest volatility and the Indian Index recorded the lowest annualized returns amidst the indices.Item A Comparative Study on the Association between FDI Inflows, Trade Openness and GDP of India and China(Asian Journal of Research in Business Economics and Management, 2020-05) Saranya P.BIndia’s GDP amounting to 2.7 trillion USD makes rank among the top 10 countries in terms of total productivity. The average growth rate of GDP in India is approximately 8% whereas is below 5% in developed economies. Liberalisation of trade practices and globalisation are considered to be a key components contributing to the economic growth in several economies. Several literature also prove the same. The economic reforms of 1991 has enhanced flow of FDI and free trade in India which has created a greater impact on the economic growth in the recent decades. This paper is an attempt to study the relationship between the FDI inflows, trade openness and GDP in India and China. The annual data since 1975 was considered for the study to understand both short and long run relationships.