ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS

Simple item page
dc.contributor.authorThulasipriya B
dc.date.accessioned2020-08-21T10:51:09Z
dc.date.available2020-08-21T10:51:09Z
dc.date.issued2012-02
dc.description.abstractMarketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.en_US
dc.identifier.isbn978-93-80426-69-3
dc.identifier.urihttps://dspace.psgrkcw.com/handle/123456789/991
dc.language.isoenen_US
dc.publisherKarpagam University, Coimbatore.en_US
dc.subjectMarketingen_US
dc.subjectSocial Marketingen_US
dc.titleISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESSen_US
dc.title.alternativeContemporary Issues in Global Business Management-Volume 1en_US
dc.typeArticleen_US

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS.docx
Size:
10.23 KB
Format:
Microsoft Word XML
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

National Conference