National Conference

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    INFLUENCING FACTORS AND PROBLEMS FACED BY WOMEN ENTREPRENEURS WITH REFERENCE TO COIMBATORE DISTRICT – A CASE STUDY
    (Providence College for Women, Coonoor, 2012-03) Rajarajeswari M
    This paper is based on the investigation carried out in Coimbatore district of Tamil Nadu state to know the impact of various influencing factors in that most important to be influence of family members and problems faced by the women entrepreneurs. Total 150 respondents were interviewed with the help of pre-tested interview schedule. Random sampling technique was adopted for the selection of women entrepreneurs. Tools applied are Percentage Analysis, Friedman Rank Test, Chi square Analysis, ANOVA and T test. It was found that (60%) of them belong to backward community, (62.7%) have started a new business and (88%) of the women entrepreneurs do their business within the state, 53.3% have started their business out of own investment. Family members to certain extent had an influence in all the business matters. Competition was the major problem expressed by (65.3%). The performance level indicates that there is increase in sales when compared to the year of starting. (40%) of the respondents ranked first to contribute to family income and followed by use of spare time. The results of ANOVA states that there is significant difference between the age group, community group and family size group of the respondents and the problems faced by them. Contributing to the family income is the important motive for starting an enterprise of their own.
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    INFORMATION TECHNOLOGY(IT) TRANSFORMS GLOBAL BUSINESS – FACTS AND THREATS
    (Karpagam University, 2012-02) Rajarajeswari M
    World is now globally has its mantra – Information Technology(IT). Today is the era of information technology. Without help of the IT, no business can survive in this competitive corporate world. Today most of the businesses are going global & the pre-condition of a successful global company is that has to have a strong information technology. “Information Technology . . . is becoming increasingly the key to national economic well being, affecting virtually every industry and service. One would be hard-pressed to name a business that does not depend on the effective use of information: to design products and services, to track and respond to market demands, or to make well-informed decisions. Information technology will change the world more permanently and more profoundly than any technology so far seen in the history and will bring about a transformation of civilization to match.” The impact of information technology on business operations has been enormous and will increase substantially.
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    CROWDSOURCING – A PYRAMID OF GLOBAL PARADIGM
    (Sree Narayana Guru Institute of Management Studies, 2012) Rajarajeswari M
    It’s not surprising that professionals are increasingly drawn to crowd sourcing marketplaces and initiatives. The practice of tapping a crowd has long been used by business. For example, in 1916, Planters Peanuts held an open contest to develop its logo. What’s new about crowdsourcing today is how it uses web 2.0 technologies to rapidly and affordably reach a global crowd, engage their interest, manage and filter their ideas and feedback, and help choose the optimal scenarios to act upon. The most advanced crowdsourcing technology uses sophisticated algorithms based on deep knowledge of human behavior, and equips companies, organizations and governments with the ability to distill crowd input down to not just “what’s most popular” but what are really the most economically-viable and probable ideas to succeed. It’s not unusual for the contribution of a crowd to be worth millions to a company.
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    INDIAN HERITAGE – A PATHWAY TO WORLD CLASS MANAGEMENT MARKETING
    (Sree Narayana Guru Institute of Management Studies, 2011) Rajarajeswari M
    Emerging from decades of economic isolationism, India’s reform process is now bringing this billion person economy into the global arena. Despite this rapid growth, consumer markets in India remain largely untapped and relatively undeveloped, although that is changing fast. India's constraints, infrastructure, saving, foreign direct investment, and politics, are well known. Smart companies are making brands more relevant to the Indian consumer by regionalizing their brands. There is also the need to identify future growth segments and start building a knowledge base from this perspective. Consumer companies say the most attractive factor is the sheer size of the Indian market. This concept has been described under two discussion areas, Strategies/Practices of Marketing - Past, Present, Future under which outlined strategies are focused in the respective perspective and Scenario of The Indian Consumer - Past, Present, Future in which customers response for the trends in marketing has been projected. With the increase in the viewership and reach of the channels to the villages with the help of DTH, the budget of the companies for the media has increased. India remained incredible to an exocentric audience outside, waiting with a whipping stick in any case, to whip the poster-boy country of the world today.
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    IMPACT OF SOCIAL MEDIA NETWORK
    (PSG College of Technology, Coimbatore, 2017-02-07) Dhanalakshmi R; Thulasipriya B
    Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. Social media generally refer to media used to enable social interaction. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. The use of social media interfaces through computer and mobile devices has become quite widespread, and currently, the two most prominent interfaces are Facebook and Twitter. Facebook allows users to create profiles; allows those user-operated profiles to interact with each other; allows for the expression of interests and the discovery of commonalities between users; and allows users to build and maintain connections and invite others to join a community. In contrast, Twitter is a social media interface that enables users to share a limited amount of user-generated content, quickly and easily, to an extensive number of other users. With this interface, the communication exchange is central, and the creation and sharing of user profiles is not necessary, but Twitter can link to user profiles that exist on other social media interfaces. Though teachers and students are now pushing learning beyond the borders of the classroom through social networking, which move also comes with hurdles, including the fact that many schools still block access to such sites within their walls. School officials must also confront the uncertainties and questions surrounding privacy issues, proper management, and cyber security when they open their doors to social-networking sites.
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    RURAL WOMEN ENTREPRENEURSHIP TOWARDS INCLUSIVE ECONOMIC GROWTH
    (PSGR Krishnammal College for Women, Coimbatore, 2013-02-20) ThulasiPriya B; Subhalakshmi N
    Women empowerment in India is heavily dependent on many different variables that include geographical location, educational status, social status and age. Policies on womens’ empowerment exist at the national, state and local panchayat levels in many sectors, including health, education,economic opportunities, gender-based violence and political participation.
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    A STUDY ON AWARENESS ABOUT INVESTMENT AVENUES AMONG COLLEGE STUDENTS (NWITH SPECIAL REFERENCE TO COIMBATORE CITY)
    (Nirmala College foe Women, Coimbatore., 2013-02-22) Thulasipriya B; Subhalakshmi N
    The world is feeling the heat of global economic meltdown due to the recession in almost all the development countries and which leads to lot of uncertainty in the economy. In this juncture, it is important to save the money to meet out the future needs and much more important is to invest the money in proper way. When the question of investment arise, there is lot of investment avenues available like real estate, bullion market, commodity market, bank deposit, mutual funds, stock market, etc,.
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    EMERGING DIMENSIONS IN MANAGEMENT
    (Karpagam University, Coimbatore2, 2013-02) Thulasipriya B; Subhalakshmi N
    The banking sector is the most dominant sector of the financial system in India. Significant progress has been made with respect to the banking sector in the post liberalization period. The financial health of the commercial banks has improved manifolds with respect to capital adequacy, profitability, asset quality and risk management. The customer relationship management is essential and vital function of customer oriented marketing. Its functions include gathering and accumulating customer-related information in order to provide effective services.
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    ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS
    (Karpagam University, Coimbatore., 2012-02) Thulasipriya B
    Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.
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    EMERGING TRENDS IN ADVERTISING
    (Padmavani Arts and Science College for Women, Salem, 2011-09) ThulasiPriya B; Subhalakshmi N
    Advertising is one of the five major tools companies use to direct persuasive communication to target buyers and publics. In the simplest form it can be said that the advertising is a public announcement. In the earlier times to advertise meant merely to announce or to inform. Basically, an advertisement is an announcement to the public of a product, service or idea through a medium through which the public has access. The medium may be print, electronic or any other. An advertisement is usually paid for by an advertiser at rates fixed or negotiated with the media.