EMERGING TRENDS IN SERVICE MARKETING

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dc.contributor.authorThulasiPriya B
dc.contributor.authorDhanalakshmi R
dc.date.accessioned2020-08-21T10:06:35Z
dc.date.available2020-08-21T10:06:35Z
dc.date.issued2007-07
dc.description.abstractThe service sector is the largest and fastest growing sector virtually in every country. In The US, this sector dominates the economy, accounting for 77 % of the GDP. With superior service quality emerging as an important driver of competitive advantage, marketing and management services is of utmost importance. THE SERVICE SECTOR OF Indian economy has brought much success in the recent years. It constitutes a larger share in our GDP.en_US
dc.identifier.urihttps://dspace.psgrkcw.com/handle/123456789/985
dc.language.isoenen_US
dc.publisherAnnamalai University, Chidambaramen_US
dc.subjectService Marketingen_US
dc.titleEMERGING TRENDS IN SERVICE MARKETINGen_US
dc.title.alternativeAnnamalai Business Reviewen_US
dc.typeBooken_US

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