F-KCW-Department Publications
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Item ASSESSING STUDENTS PERSPECTIVE TOWARDS DIGITAL LEARNING – THE NEW NORMAL DURING COVID-19 PANDEMIC(Anvesh an a India, 2021-09) Nithya Kala K; Vidyakala KThe recent Covid-19 pandemic has changed the education model dramatically worldwide. Covid-19 pandemic has triggered in typical rise of e-learning and has influenced education in a positive way for many. In the era of Covid-19 pandemic technology is playing a vital role in broadcasting information and knowledge. The current study had been undertaken in the Coimbatore city to study the digital learning impact during Covid-19 pandemic. The primary data was collected from 761 Arts & Science college students and have been analysed using descriptive statistics and ANOVA. The findings of the current study suggest that the students accept e-learning as a better path for future education during and post Covid-19 pandemic.Item FINANCIAL INCLUSION AND AGRICULTURE CREDIT REFORM IN INDIA(Bonfring International Journal, 2021-02-20) Vidyakala KRole of Financial InclusionItem AN ASSESSMENT OF FINANCIAL BEHAVIOUR IN TAMIL NADU(International Journal of Research and Analytical Reviews, 2018-12-01) Vidyakala KFinacial Behaviour among people of Tamilnadu.Item AN ANALYSIS OF PREFERRED LEARNING STYLE OF ARTS AND SCIENCE STUDENTS IN COIMBATORE CITY(International Journal of Research in Engineering, IT and Social Sciences, 2019-01) Vidyakala K; Nandhini P; Nithyakala; Deepa JLearning style is a useful modality of learning that changes from one individual to another, and can take many shapes and forms. There are different styles of learning that have been used in the education system. The study is conducted to know the preferred learning style of Arts and Science Students in Coimbatore City. The total sample size of the study is 148. Anova and Correlation is used for analysis of data.Item A CONCEPTUAL STUDY ON LEARNING STYLES AND EMOTIONAL INTELLIGENCE(Journal of Emerging Technologies and Innovative Research (JETIR), 2019-02) Vidyakala K; Nandhini P; Nithyakala; Deepa JLearning styles can be defined as the different methods that students use to learn, to process knowledge and to solve problems (Doğanay & Karip, 2006). Learning style is an ideal technique that varies from person to person in the process of perception and gathering information. One of the variables Emotional intelligence which is related to the learning style of individuals. Emotional intelligence has been defined as talent, knowledge, and understanding which can guide our incentives to make us success in our life. Learning style includes discrete methods for processing information in learning new concepts. This study helps us to know the relationship between learning style and emotional intelligence .Item AN ANALYSIS OF DEMOGRAPHIC & SOCIO ECONOMIC FACTORS INFLUENCE ON PSYCHOLOGICAL EMPOWERMENT OF WOMEN IN LEADERSHIP(International Journal for Research in Engineering Application & Management, 2019-03) Vidyakala K; Raji, Jennet; Sheela J; Nithyakala KLeadership is a complex phenomenon that touches on many other important organizational, social and personal processes. The focus on women leadership has grown recently, due to the fundamental gains women have achieved in the workplace. At the same time there is a scarcity of women leaders and women in senior management positions who could be taking up leadership roles. The present study analysed how the demographic and socio economic factors influence on psychological empowerment of women in leadership. The results show that there is significant difference between total experience and psychological empowerment. It helps to understand thepsychological empowerment of women leaders towards their work.Item A STUDY ON OUTCOME BASED EDUCATION AMONG BA ECONOMICS STUDENTS IN COIMBATORE(International Journal of Research in Social Sciences, 2019-05) Vidyakala K; Nithyakala; Deepa J; Anjana; Nandhini PWith a clear sense of what needs to be accomplished, instructors will be able to structure their lessons around the student’s needs. OBE does not specify a specific method of instruction, leaving instructors free to teach their students using any method. Instructors will also be able to recognize diversity among students by using various teaching and assessment techniques during their class. OBE is meant to be a student centred learning model. Teachers are meant to guide and help the students understand the material in anyway necessary, study guides and group work are some of the methods instructors can use to facilitate students learningItem A CONCEPTUAL STUDY ON CAREER STRATEGIES ADOPTED BY WOMEN LEADERS TO OVERCOME THEIR BARRIERS(Aut Aut Research Journal, 2020-12-14) Vidyakala KLeadership is one of the significant components of any business organisation. Leaders generate a collective visualization and motivate others. Now a day there is a paucity of women leaders and women in senior management positions who could be taking up leadership positions later and thus it is the right time to address the issue of women leadership and encourage and support women to take up leadership roles.The study reveals that most of the women leaders are facing various barriers to attain the leadership positions.Barrierslike work-life balance, lack of role models and mentors, occupational stress, lack of selfconfidence and less career advancement are faced by women leaders in their leadership position.All of these factors may contribute to the strain experienced by women in the work environment. In order to effectively evaluate these barriers that women experience while functioning in leadership. Hence, the study presents career strategies for overcoming these barriers faced by women leaders in the leadership position.Item A CONCEPTUAL STUDY ON MANAGERIAL GRID APPROACH(Aut Aut Research Journal, 2020-12-14) Vidyakala KLeaders are exceptional and unique, they are often confronted with a lot of challenges, but they are always strong to overcome them. It is on the grounds thatleadership has the ability to make an interpretation of vision into the real world and furthermore has the ability to make and the capacity to extinguish, further administration has the ability to do the incomprehensible POSSIBLE.With extraordinary force comes incredible dependably, at the same moment being a leader isn't exactly a cakewalk. Infact, to be straightforward; overseeing individuals is one of the most testing errands. Mishandling of individuals has made every one of us witness disarray, strikes, riots, wars and so on.The present study portrays the Managerial Grid Model, by assessing the five major leadership styles which is incorporated to help a leader to determine his leadership style.Item A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY(SAMBODHI, 2020-12) Vidyakala K; Mohan Kumar KFast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy. FMCG market is expected to grow 5.6% in 2020. The study measured the linkage between customer based brand equity and its antecedents in FMCG market in Coimbatore City. The CBBE model shows the power of brand significantly lies in what customers have seen, heard, felt or availed from the brand over a period of time. The study is mainly rest on primary data. It is collected from the well designed and structure interview schedule. The 283 customers are distributed in Coimbatore city. The validation of variables included in each concept is tested by confirmatory factor analysis through content, convergent and discriminant validity. The present study contributes to an understanding of CBBE phenomena and it’s measurement and antecedents by examining the dimensions of this constructs. The end results give an opportunity to managers to develop a detailed brand equity strategies for their organisation