F-KCW-Department Publications

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    Mobile Technologies
    (A s i a n J o u r n a l o f M u l t i d i m e n s i o n a l R e s e a r c h, 2019-05) . R.K., Sudhamathi; V., Rajalakshmi
    In this competitive business world, all the industries need prominent strategies to earn a competitive advantage. Mobile Technology plays a vital role in providing business operations more effective and smooth, whether it’s a small, medium or large-scale company, they need to promote their business so that users can easily get all required information about our offerings and us. There is no doubt that mobile apps are changing the relations between users and service providers. Industries are using mobile technologies in the form of application in their smart phones to promote their successful business. Mobile banking platform provides convenience and 24/7 access, builds a more meaningful relationship with their customers. They simplify banking services with improved security. Mobility has made learning convenient and affordable in the current age. E-learning is one of the most popular educational trends since past few years. From paying online bills to buying grocery products, everything is being ordered from mobile apps. Most of the people found this method too easy to place a food order online which save them huge time. Travelers are using mobile apps to plan their trips in a cost savvy way. Many useful features like weather forecast, map features, hotels, restaurants, shopping places can help a traveler. The mobile app provides up -to-date information about new collection of clothes, shoes, accessories, hand-bags, and more. Online shopping is getting famous day-by-day and people are using online shopping apps frequently to meet their daily shopping needs. Online shopping has an edge over traditional shopping as it is more convenient, offers a large variety, no crowds and makes discreet purchases easier. The innovative and interactive mobile business apps help retailers to show all the information related to their products with a 360 degree.
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    A Study on Performance of Equity Linked Tax Saving Mutual Fund Schemes in India
    (South Asian Journal of Marketing & Management Research, 2017-04) . R.K., Sudhamathi
    Privatization of Indian mutual fund industry has led to proliferation of mutual funds schemes. It takes many forms such as income funds, equity diversified funds, balanced funds, liquid funds, money market funds, Gilt funds, Equity linked tax saving schemes ( ELSS), Exchange traded funds and overseas fund of funds. Equity linked tax saving is one of the recent origin with tax saving feature under sec. 80C of Income Tax Act 1961. It also gives investor the twin-advantage of capital appreciation and tax benefits. The period of study is two years, from July 2014- June 2016. 32 open-ended ELSS mutual funds which have been operating for more than two years and performing during the period of study (i.e. July 2014- June 2016) and for which the data were available on continuous basis is taken for the study. The study has used Sharpe, Treynor and Jensen performance measure to evaluate the fund’s performance. Funds risk has been analysed using standard deviation and beta. According to study results the top 5 funds are Franklin India Tax shield-Growth, Axis Long Term Equity Fund – Growth, Escorts Tax Plan-Growth, IDBI Equity Advantage Fund - Growth Regular and Birla Sun Life Relief 96 - Growth Option. By investing in these funds investor can get annualised return ranging from 23.28 percent to 15.47 percent. The bottom 5 five funds are HSBC Tax Saver Equity Fund – Growth, Union KBC Tax Saver Scheme - Growth Option, Taurus Tax Shield-Growth Option, Sahara Tax Gain-Growth and L&T Tax Advantage Fund-Regular Plan-Growth Option. These funds have to be avoided while making investment