Department of Commerce

Permanent URI for this communityhttps://dspace.psgrkcw.com/handle/123456789/98

Browse

Subject: search.filters.subject.Customer

Search Results

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    A STUDY ON CUSTOMER BASED BRAND EQUITY OF TWO WHEELERS IN SOUTH COIMBATORE
    (GITAM Journal of Management, 2016-07) D, Vijayalakshmi; D, Priya; M, Shantha Kumari
    Customer-based brand equity is a way of assessing the value of a brand in customers' minds. Branding can increase profitability in large and small-scale businesses by filling in gaps in customers' knowledge and by offering assurances. The concept of customer brand equity is considered to discuss how it can be dealt, with measured and managed. Hence, an attempt has been made in this study to evaluate the consumer 25 based brand equity of famous and top selling brands of two wheelers, such as, Hero, Honda, TVS, Bajaj and Yamaha in South Coimbatore. The research issues are factors' determining the selection of a brand of two wheelers and the level of satisfaction towards customer-based brand equity of two wheelers. The study concludes that the top most brand equity in the market for two wheelers are Honda followed by, TVS and Yamaha brand. The levels of satisfaction towards quality of selected five brands are highly satisfied.
  • No Thumbnail Available
    Item
    A STUDY ON CUSTOMER SATISFACTION TOWARDS BRANDED READYMADE SHIRTS
    (Our Heritage- UGC Care Listed, Multidisciplinary Journal for Research Publication, 2020-02) Thulasipriya B; Anish Prabha A
    Marketing research cares with all those factors which have an immediate impact upon the marketing of products and services. The study reveals the total marketing process. Companies should select for tactics to feature value for their customer by offering products or services just the way they need it. When the purchasers has got to choose between a bigger number of options, features, pricing structures and various delivery methods, offering a singular product to each individual customer will go a long way in adding value to the customer decision making process. The objective of the study is to study the customer satisfaction towards branded readymade shirts and factors influence the purchase of product.
  • No Thumbnail Available
    Item
    CUSTOMER JOURNEY MAP A TOOL FOR INNOVATION
    (The International journal of analytical and experimental modal analysis, 2019-08) S, Sujatha; G, Menaka; Anushruthi
    It is challenging for service companies to obtain a detailed overview of their customers' end-to-end service delivery processes. Customer journey mapping helps to identify how the customer is treated during each contact and how the customer feels towards the organisation at the end of the experience. This information can then be used to aid the management for decision making. Customer journey maps give businesses a way of getting into their customers’ heads, helping them gain valuable insight and understanding regarding common customer pain points. This paper extends the view about customer journey map, Need, Components, steps to create CJM and advantages of customer journey map.