Department of Commerce
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Item INDIAN HERITAGE – A PATHWAY TO WORLD CLASS MANAGEMENT MARKETING(Sree Narayana Guru Institute of Management Studies, 2011) Rajarajeswari MEmerging from decades of economic isolationism, India’s reform process is now bringing this billion person economy into the global arena. Despite this rapid growth, consumer markets in India remain largely untapped and relatively undeveloped, although that is changing fast. India's constraints, infrastructure, saving, foreign direct investment, and politics, are well known. Smart companies are making brands more relevant to the Indian consumer by regionalizing their brands. There is also the need to identify future growth segments and start building a knowledge base from this perspective. Consumer companies say the most attractive factor is the sheer size of the Indian market. This concept has been described under two discussion areas, Strategies/Practices of Marketing - Past, Present, Future under which outlined strategies are focused in the respective perspective and Scenario of The Indian Consumer - Past, Present, Future in which customers response for the trends in marketing has been projected. With the increase in the viewership and reach of the channels to the villages with the help of DTH, the budget of the companies for the media has increased. India remained incredible to an exocentric audience outside, waiting with a whipping stick in any case, to whip the poster-boy country of the world today.Item CONSUMERS’ PERCEPTION TOWARDS MARKETING THROUGH INTERNET(Sri Venkateswara College of Arts and Science, Thanjavur, 2011-09) Thulasipriya BMarketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s’ message out to the people, most importantly to the customers. Today, a lot of this now have access to and use the internet, there is a greater need for business of internet marketing. The study was conducted in Coimbatore City covering 150 consumers chosen with convenient sampling method. The analysis shows that marketing online is not expensive when it comes to the money spend and how many people are reached.Item ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS(Karpagam University, Coimbatore., 2012-02) Thulasipriya BMarketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.Item A STUDY ON CUSTOMER SATISFACTION TOWARDS BRANDED READYMADE SHIRTS(Our Heritage- UGC Care Listed, Multidisciplinary Journal for Research Publication, 2020-02) Thulasipriya B; Anish Prabha AMarketing research cares with all those factors which have an immediate impact upon the marketing of products and services. The study reveals the total marketing process. Companies should select for tactics to feature value for their customer by offering products or services just the way they need it. When the purchasers has got to choose between a bigger number of options, features, pricing structures and various delivery methods, offering a singular product to each individual customer will go a long way in adding value to the customer decision making process. The objective of the study is to study the customer satisfaction towards branded readymade shirts and factors influence the purchase of product.