Department of Commerce

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Author: search.filters.author.Thulasipriya BSubject: search.filters.subject.Marketing

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    CONSUMERS’ PERCEPTION TOWARDS MARKETING THROUGH INTERNET
    (Sri Venkateswara College of Arts and Science, Thanjavur, 2011-09) Thulasipriya B
    Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s’ message out to the people, most importantly to the customers. Today, a lot of this now have access to and use the internet, there is a greater need for business of internet marketing. The study was conducted in Coimbatore City covering 150 consumers chosen with convenient sampling method. The analysis shows that marketing online is not expensive when it comes to the money spend and how many people are reached.
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    ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS
    (Karpagam University, Coimbatore., 2012-02) Thulasipriya B
    Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.
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    A STUDY ON CUSTOMER SATISFACTION TOWARDS BRANDED READYMADE SHIRTS
    (Our Heritage- UGC Care Listed, Multidisciplinary Journal for Research Publication, 2020-02) Thulasipriya B; Anish Prabha A
    Marketing research cares with all those factors which have an immediate impact upon the marketing of products and services. The study reveals the total marketing process. Companies should select for tactics to feature value for their customer by offering products or services just the way they need it. When the purchasers has got to choose between a bigger number of options, features, pricing structures and various delivery methods, offering a singular product to each individual customer will go a long way in adding value to the customer decision making process. The objective of the study is to study the customer satisfaction towards branded readymade shirts and factors influence the purchase of product.