Department of Commerce

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Author: search.filters.author.Suma Devi SSubject: search.filters.subject.Working Women

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    STRATEGIES USED BY THE WORKING WOMEN TO REDUCE TIME PRESSURE WITH REFERENCE TO COIMBATORE CITY
    (Research Explorer- Bi Annual Internationals Research Journal on multi disciplinary, 2013-12) Suma Devi S; Nithya L
    Women are the pillars of the economy of the world. Family development is in the hands of the women. Women play an important role in every field. Now a day most of the women are working and achieving in their particular field. Every year 5.5 million educated women are entering into their work field. Many women have retained their work faster and easier. Time pressure may occur both in working place and also in family for working women. Pressure occurs when it is not possible to carry out their normal work where they should able to finish the work with tension and other factors. Working under frequent or constant time pressure may lead to health problems or job related illness. Time pressure may occur due to age structure, uncooperative management, expectations and reality of the situation and unclear structure. The main aim of the study “strategies used by working women to reduce time pressure” is to identify the factors used to reduce the time pressure and the level of satisfaction regarding the strategies followed to reduce time pressure and also to find out about the problems that may arise by using the strategies to reduce time pressure. The information processing strategy and task structure also determine to analyse the effects of time pressure.
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    READY TO COOK FOOD – PREFERENCE AND USAGE OF WORKING WOMEN
    (International Research Journal of commerce, 2014-01) Suma Devi S; Nithya L; Sumitha
    Every region has different culture and different perceptions related to food. Main responsibility for the preparation of food lies with women. For working women it is difficult to give time to cooking after a long working hours. It is quite tiring to plan and prepare a food for working women, where every day chores as well as office work have no avoidance. She has more purchasing power however less time to cook and eat. There are options available for the food that fills the empty tummies which are also healthy and take less time and even some of them have pretty good taste too. As the work habits of women have increased, it has as effect on life style. The easiest way one could think of was ready to cook food. Food industry in response to consumers varying lifestyles and preferences has seen an concerted effort to meet up the desires of a time-hungry consumer through enlarged offerings of semi prepared ready to cook food. The people who are health conscious and want to a high quality meal or try a new eating experience prefer to have ready to cook meals.