Department of Commerce

Permanent URI for this communityhttps://dspace.psgrkcw.com/handle/123456789/98

Browse

Filters

20162

Settings

Author: search.filters.author.Nithya LSubject: search.filters.subject.Preference

Search Results

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PRODUCTS WITH SPECIAL REFERENCE TO DHARAPURAM TOWN
    (International Journal of commerce and Management Research, 2016-07) Nithya L; Durai Eswari S
    This study is to identify the consumer satisfaction level and the problems faced by the respondents while using Himalaya products. The data has been collected from 50 consumers in Dharapuram by applying convenient sampling technique. Statistical tools such as percentage analysis, chi-square analysis and weighted score analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between age, gender, educational qualification, monthly income, marital status and level of satisfaction of Himalaya product.The study has attempted to cast light on the preference of the consumers also this study has necessitated the Himalaya manufacturing company to increase the awareness about its different products which are high in quality then their competitors. .
  • No Thumbnail Available
    Item
    A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MICRO BRANDS IN PALANI WITH SPECIAL REFERENCE TO SELECTED FOOD PRODUCTS
    (International Journal of Business & Administration Research Review, 2016-10) Nithya L; Durai Eswari S
    Micro brand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market. This study is to identify the consumer preference and satisfaction level of the respondents while using Micro brands. The data has been collected from 200 consumers in Palani by applying convenient sampling technique. Statistical tools such as percentage analysis, Descriptive statistics, ANOVA and Chi-square analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between gender, age, marital status, educational qualification, occupational status, monthly income, residential area and family size level of satisfaction of micro brands. The study has attempted to cast light on the preference of the consumers also the study has necessitated the micro brands increase the awareness about its different products which are high quality then their competitors.