Department of Commerce

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Author: search.filters.author.Nithya LSubject: search.filters.subject.Investment

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    SAVING AND INVESTMENT PATTERN OF RETIRED HOUSEHOLDS
    (Indian Journal of Applied Research, 2014-10) Nithya L; Suma Devi S
    Retirement, a transitional life event that involves role relinquishment and an increase in leisure hours often has an impact on the structural of daily activities among retirees. Retirement seems to be a crucial Moment in the process of growing older since it is generally viewed as a point in time where older age begins. The need on studying the retired households is significant as this group of the population is living in the era of electronic, technological and wireless society and also been described as well-educated, confident, passionate, upbeat and socially conscious with high integrity. The impact of technology has been considered as one of the factors of the retired households spending and saving habits. This generation highlight on the value of product purchased and as for managing their financial and investment requirements. Retired households became the target of research in similar form mainly due to this group of the population comprises of a large demographic segment of consumers with high spending power.
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    A STUDY ON INVESTORS ATTITUDE TOWARDS RELIANCE MUTUAL FUNDS
    (Research Explorer- Bi Annual Internationals Research Journal on multi disciplinary, 2012-06) Nithya L
    In the present era, the vast change in science and technology, change in consumer needs and preferences, globalization of market etc. ,are some of the factors that governs the companies value, sales, profit and public perception of the companies. These changes is reflected in the value of their shares, rise and fall of which is uncertain. A result of this was that many investors lost their trust in share market. Thus there is a need of the mutual fund companies to pool the savings of the investors in a safe channel. And there are many mutual funds in India, which renders different schemes having their own objective. One among them is the Reliance mutual fund which offers a wide opportunity to the investors for a safe investment. Thus, it is necessary to study about the performance of reliance mutual fund and the investors’ attitude and behaviour towards the reliance mutual fund in the present scenario.