Department of Commerce

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EXCELLENT PRACTICES IN CONSUMER BEHAVIOUR
(Kristu Jayanthi College, Bangalore, 2011-04) Nithya L
Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general
A STUDY ON CONSUMER BEHAVIOUR AND PREFERENCE TOWARDS WATER PURIFIER
(Annamalai University, 2012-07) Nithya L
The study deals with the “consumer behaviour and preference towards water purifier” since people becoming aware of the hazards of drinking impure water, the demand for effective water purifier is growing rapidly. The majority of intestinal disorders are caused by water borne micro-organisms and the tap water contains both biological and chemical contaminants. As a result number of consumers is looking for reliable water purification. So, mechanized water purification is often considered more reliable and also it is necessary in the present economy. This study deals with the effectiveness and expectations of consumer towards the product. It also helps to identify the necessity for water purifier.