Department of Commerce
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Item A STUDY ON USAGE OF PERSONAL CARE PRODUCTS BY WOMEN IN COIMBATORE CITY(Paripex – Indian Journal of Research, 2014-01) R, Krishna Kumari; N, Yesodha Devi; S, SujathaPersonal care products are one among the fast moving consumer goods enjoying great market share in India. The present study focuses to find out the source of awareness of personal care products, the personal care products used and the reasons for using and finally the satisfaction with regard these products. The data was collected from 150 women respondents in coimbatore city under convenient sampling technique through a questionnaire .Percentage and chi square analysis is used for data analysis. The study found that the respondents are mostly aware of personal care products through television advertisements. The analysis shows that the respondents are satisfied with the quality of these products.Item CONSUMER’ WILLINGNESS TOWARDS EXPENDING PREMIUM PRICE FOR ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT(Indian Journal of Applied Research, 2013-12) S, Sujatha; N, Yesodha Devi; R, Krishna KumariThis study attempted to gain knowledge about consumers’ willingness to pay high for organic food prod-ucts and their demographic characteristics. Data were collected in supermarkets, organic food shop and departmental stores in different areas of Coimbatore district, of Tamilnadu state. A total of 150 respondents were taken for the study. The data obtained from the survey were analyzed using percentage analysis and ANOVA. Result indicated that almost of the consumers are eager to pay 20 per cent high for organic food products and were heavily influenced by the perception on organic product worth of pay for and the belief on the safety and health aspect of the product.Item AN ANALYSIS OF INNOVATIVE PRODUCT DEVELOPMENT AMONG WOMEN ENTREPRENEURS IN COIMBATORE CITY(International Journal of Commerce and Management Research, 2016-03) S, Sujatha; N, Yesodha DeviProduct development is an intellectual process. It has a variety of potential benefits ranging from first mover advantage, extendedsales lives, greater customer responsiveness and market value. It seems to have desire knowledge on product development of women entrepreneurs in Coimbatore city. Multistage sampling techniques have been employed in the selection of 300 women entrepreneurs engaged in service and manufacturing sector. Data were collected primarily using interview schedule. Data were analysed using percentage analysis, Descriptive analysis, chi-square analysis and ANOVA. The result reveals that the respondents, experience,creativity and innovation have been the most significant determinants in development of product/service.Item A STUDY ON BUSINESS PROFILE OF WOMEN ENTREPRENEURS IN COIMBATORE CITY(International Journal of Applied Research, 2016-01) S, Sujatha; N, Yesodha DeviThe women entrepreneurs play a despite role in the development of any economy, there seems to exista dearth of empirical knowledge on business profile of women entrepreneurs in Coimbatore city. Multistage sampling techniques have been employed in the selection of 300 women entrepreneurs engaged in service and manufacturing sector. Data were collected primarily using interview schedule. Data were analysed using descriptive statistics. The result reveals that many women entrepreneurs have service rendering enterprise and are sole proprietors; they have implemented their own idea to starttheir business with help of the procedural knowledge obtained through training programs.Item WOMEN ENTREPRENEURS IN COIMBATORE CITY – AN ANALYSIS OF PRICING STRATEGY(International Journal of Informative & Futuristic Research, 2015-10) S, Sujatha; N, Yesodha DeviPricing strategy is an important element of a product marketingcampaign, since pricing strategy directly impacts the amount of profit made in business. It seems to have a desire of empirical knowledge on pricing strategy of women entrepreneurs in Coimbatore city. Multistage sampling techniques have been employed in the selection of 300 women entrepreneurs engaged in service and manufacturing sector. Data were collected primarily using interview schedule. Data were analysed using percentage analysis, Kendall’s coefficient of concordance (W), Descriptive analysis and chi-square analysis. The result reveals that demand based pricing method is followed to fix the price of the product and review theprice of the product/ service at least once in a year. Demand plays a significant role in fixing the price and change of price for the product/service.Item A STUDY ON WORKING WOMEN AND THEIR EMPOWERMENT ON DOMESTIC DECISION MAKING(International Journal of Scientific Research, 2015-02) S, Sujatha; N, Yesodha DeviParticipation of women in decision making is an integral part of democratic process and strengthening the quality of civic life. As they are half the population, women must be in a position of decision-making authority in all socio -economic and political organizations. The obstructions and hurdles found against the improvement of women/working women have to be identified and removed. Hence women need awareness by going through the constitutional changes if they are not having access to that extent the voluntary orgainsations enumerated revolving socio-economic problems would conduct public awareness programmes in each and every nook and corner, which would help the women and men to know their levels and solve their problems. The present study has been taken up in the Coimbatore city, in the state of Tamilnadu to analyse the extent to which women work participation empowers them in family decision making. An interview schedule was used to collect data from 150 respondents who are working women. This is an empirical research based on survey method. The data collected from the primary source were analysed with the help of various statistical measures such as percentage analysis, ANOVA & t-test.Item ASPIRATION AND MOTIVES OF RURAL WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY OF COIMBATORE DISTRICT(International Journal of Multidisciplinary Research and Development, 2015-01) S, Sujatha; N, Yesodha Devi; R, NandhiniThe emergence of women entrepreneurs and their contribution to the national economy is quite inevitable for a country like India. The present study has been taken up in the Coimbatore District, in the state of Tamilnadu to analyse the extent to which rural women entrepreneurs are motivated and to ascertain the level of support obtained from their family members. An interview schedule was used to collect data from 300 respondents who are rural women entrepreneurs. This is an empirical research based on survey method. The data collected from the primary source were analysed with the help of various statistical measures such as percentage analysis and mean score analysisItem INFLUENCE OF CELEBRITY ADVERTISEMENT ON CONSUMERS PURCHASE DECISION FOR GOLD JEWELLERY(Global Journal For Research Analysis, 2015-09) C, Gomathy; N, Yesodha DeviUsing celebrities as spokespersons to promote products, services and ideas has been a popular advertising strategy around the world. Celebrities are believed to exert special influence on the public via advertising due to their distinctive qualities compared to average persons or anonymous models. As their images are created in a public stage and their meanings are derived from the culture, celebrities are often viewed as symbols of the culture. The use of such persons in jewellery advertising and its impact are therefore likely to be increasing. The study reveals that Majority of the consumers are aware of celebrity advertisement and Vijay is the most popular celebrity among the consumers. Consumers have stated that, celebrity advertisement is necessary in order to reach the product message to the consumers but it has not influenced their purchase decision.Item CONSUMER BEHAVIOUR IN PURCHASE OF GOLD JEWELLERY – AN ANALYTICAL STUDY(International Journal of Multidisciplinary Research and Development, 2015-07) C, Gomathy; N, Yesodha DeviThe gold market in India is predominantly a market for buying and selling physical gold and gold in the form of ornaments. Gold in India serves many functions and wearing it, has several implications. It is considered as a status symbol. India is considered to be the fastest growing market in the world for gold jewellery. It is valued in India as a savings and investment vehicle and is the second preferred investment option after deposits and mutual funds. Hence, this study deals with the purchase behaviour of jewellery buyers in Coimbatore city. The results of the study reveal that, consumers have purchased gold jewellery for the purpose of investment. Design has been considered as an important factor influencing the consumers purchase decision followed by purityItem A STUDY ON CONSUMER AWARENESS AND PERCEPTION ABOUT BRANDED JEWELLERY(Indian Journal of Applied Research, 2015-03) C, Gomathy; N, Yesodha DeviBranded jewellery has gained acceptance forcing traditional jewellers to go in for branding. Branded players such as Tanishq, Jewel One have opened outlets in various parts of the country. However, the share of branded jewellery in the total jewellery market has been still small because of the mindset of the average Indian buyer who still has regarded jewellery as an investment. Moreover, consumers trusted only their family jewellers when buying jewellery. Consequently, the branded jewellery players have tried to change the mindset of the consumers and encourage customers with attractive designs at affordable prices. Hence, a study has been undertaken to find out the consumers awareness and perception about branded jewellery and it is found that, maximum number of consumers is aware of Tanishq brand and they have a very good opinion about branded jewellery. Tanishq brand is the most preferred brand by the consumers and they have opined that, there is some price variation between branded and non branded jewellery