Department of Commerce
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Item PERFORMANCE AND MARKETING MIX STRATEGY OF CORPORATE HOSPITALS MEASURED BY PATIENT SATISFACTION(Our Heritage - UGC Care Listed, Multidisciplinary Journal for Research Publication, 2020-02) Thulasipriya B; Durai Eswari SThe marketing strategy of a corporate hospital is to combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from marketing research and specialize in the marketing mix in order to achieve the maximum profit and sustain the business. Today’s technically knowledge consumers are more apt to understand their own research in select a doctor, investigate treatment options and make health care decisions. The broad objective for research has been undertaken is to study the performance and effectiveness of the marketing strategies followed by select corporate hospitals. The marketing Strategies are often conveniently classified into seven major strategies or 7Ps namely Product/Service, Price,Place, Promotion, People, Physical Evidence and Process.Item CONSUMER AWARENESS AND PERCEPTION ON QUALITY OF SERVICE IN HOSPITALS(RESEARCH REVIEW International Journal of Multidisciplinary, 2018-10-03) Thulasipriya B; Durai Eswari SIn today’s highly competitive healthcare environment, hospitals increasingly realize the need to focus on service quality as a means to improve their competitive position. Consumers’ awareness and perception of health care service quality therefore play an important role when choosing a hospital. This study is to identify the consumer awareness, perception and the problems faced by the respondents in hospitals. The data has been collected from 50 consumers in Coimbatore by applying random sampling technique. Statistical tools such as percentage analysis and weighted score analysis have been used to analyze the data. Finding of the study reveals that there is no significant relationship between age, gender, educational level, occupation, family type, marital status and level of satisfaction of Hospitals. The main contribution of this study is that, it proposes a way to assess quality services in the hospitals.Item SERVICE QUALITY AND PATIENT’S SATISFACTION IN PRIVATE HOSPITALS WITH SPECIAL REFERENCE TO COIMBATORE CITY(International Journal of Pure and Applied Mathematics - Volume 119 No. 18 2018, 3081-3090, 2018-09) Thulasipriya B; Durai Eswari SIndia is the second most populous country in the world. The country is passing through demographic and environmental transition which is adding to burden of diseases. And Health care facilities and services in the private hospitals is playing vital role of society and promoting health care service in India. Most of the people in Coimbatore living at rural and urban areas are referring to private hospitals for health check up and various major and minor diseases and health problems. This study is to identify the Service quality and patient’s satisfaction in private hospitals with special reference to Coimbatore city. The data has been collected from 250 patients in Coimbatore by applying convenient sampling technique. Statistical tools such as percentage analysis and chi-square analysis have been used to analyze the data. Finding of the study reveals that there is no significant relationship between age, gender, marital status, educational qualification, Occupation, Family monthly income with level of satisfaction in Private hospitals.Item A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PRODUCTS WITH SPECIAL REFERENCE TO DHARAPURAM TOWN(International Journal of commerce and Management Research, 2016-07) Nithya L; Durai Eswari SThis study is to identify the consumer satisfaction level and the problems faced by the respondents while using Himalaya products. The data has been collected from 50 consumers in Dharapuram by applying convenient sampling technique. Statistical tools such as percentage analysis, chi-square analysis and weighted score analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between age, gender, educational qualification, monthly income, marital status and level of satisfaction of Himalaya product.The study has attempted to cast light on the preference of the consumers also this study has necessitated the Himalaya manufacturing company to increase the awareness about its different products which are high in quality then their competitors. .Item A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MICRO BRANDS IN PALANI WITH SPECIAL REFERENCE TO SELECTED FOOD PRODUCTS(International Journal of Business & Administration Research Review, 2016-10) Nithya L; Durai Eswari SMicro brand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market. This study is to identify the consumer preference and satisfaction level of the respondents while using Micro brands. The data has been collected from 200 consumers in Palani by applying convenient sampling technique. Statistical tools such as percentage analysis, Descriptive statistics, ANOVA and Chi-square analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between gender, age, marital status, educational qualification, occupational status, monthly income, residential area and family size level of satisfaction of micro brands. The study has attempted to cast light on the preference of the consumers also the study has necessitated the micro brands increase the awareness about its different products which are high quality then their competitors.