Department of Commerce

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Author: search.filters.author.Durai Eswari SSubject: search.filters.subject.Awareness

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    CONSUMER AWARENESS AND PERCEPTION ON QUALITY OF SERVICE IN HOSPITALS
    (RESEARCH REVIEW International Journal of Multidisciplinary, 2018-10-03) Thulasipriya B; Durai Eswari S
    In today’s highly competitive healthcare environment, hospitals increasingly realize the need to focus on service quality as a means to improve their competitive position. Consumers’ awareness and perception of health care service quality therefore play an important role when choosing a hospital. This study is to identify the consumer awareness, perception and the problems faced by the respondents in hospitals. The data has been collected from 50 consumers in Coimbatore by applying random sampling technique. Statistical tools such as percentage analysis and weighted score analysis have been used to analyze the data. Finding of the study reveals that there is no significant relationship between age, gender, educational level, occupation, family type, marital status and level of satisfaction of Hospitals. The main contribution of this study is that, it proposes a way to assess quality services in the hospitals.
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    A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PRODUCTS WITH SPECIAL REFERENCE TO DHARAPURAM TOWN
    (International Journal of commerce and Management Research, 2016-07) Nithya L; Durai Eswari S
    This study is to identify the consumer satisfaction level and the problems faced by the respondents while using Himalaya products. The data has been collected from 50 consumers in Dharapuram by applying convenient sampling technique. Statistical tools such as percentage analysis, chi-square analysis and weighted score analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between age, gender, educational qualification, monthly income, marital status and level of satisfaction of Himalaya product.The study has attempted to cast light on the preference of the consumers also this study has necessitated the Himalaya manufacturing company to increase the awareness about its different products which are high in quality then their competitors. .