Department of Commerce

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Author: search.filters.author.D, VIJAYALAKSHMI

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    DETERMINANTS OF LEVERAGE -A STUDY ON INDIAN MACHINERY SECTOR
    (Asia Pacific Journal of Research, 2016-05) D, VIJAYALAKSHMI
    Capital structure is the permanent financing of the company which represents primarily the shareholders’ funds and debt funds. Debt funds (leverage) play an imperative role in designing the capital structure. The focal gain of the insertion of debt funds in the capital structure is the treatment of interest as tax deductible expense, which has a domino effect on relatively higher profits to the shareholders. India is basically an agricultural economy. Food and beverage sector plays a pivotal role in the economic development of a nation. In this backdrop, the study makes an attempt to identify and analyse the determinants of leverage of Indian Food and Beverage sector for the period 1995-96 to 2009-10. Year wise analysis, summary statistics and a panel data approach have been applied to analyse the data. The study reveals that the variables, namely, profitability, and size are the key determinants of leverage of Indian Food and Beverage sector.
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    A STUDY ON ACCESS AND USAGE OF ONLINE SHOPPING BY WOMEN IN COIMBATORE CITY
    (INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW, 2016-06) D, VIJAYALAKSHMI; S, DEEPIKA
    The aim of this paper is to study the access and usage of online shopping by women in Coimbatore city. The data has been collected from 250 respondents by applying convenience sampling technique. A sample of 50 women respondents from each category such as, Government Employee, Private Employee, Business Women, Home Maker and Students have been taken for the study. The top 10 online shopping sites in India have been selected based on the report of the ―letuspublish.com‖ and the statistical tools such as Simple Percentage Analysis, Descriptive Statistics, Chi-Square analysis and t-test have been applied to analyze the data. The result of the study reveals that the online shopping websites such as, www.flipkart.com, www.snapdeal.com and amazon.in are mostly preferred by the women respondents. The women respondents are satisfied with quality, price and brand and package in online shopping.