Department of Commerce

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Author: search.filters.author.Anushruthi

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    CUSTOMER JOURNEY MAP A TOOL FOR INNOVATION
    (The International journal of analytical and experimental modal analysis, 2019-08) S, Sujatha; G, Menaka; Anushruthi
    It is challenging for service companies to obtain a detailed overview of their customers' end-to-end service delivery processes. Customer journey mapping helps to identify how the customer is treated during each contact and how the customer feels towards the organisation at the end of the experience. This information can then be used to aid the management for decision making. Customer journey maps give businesses a way of getting into their customers’ heads, helping them gain valuable insight and understanding regarding common customer pain points. This paper extends the view about customer journey map, Need, Components, steps to create CJM and advantages of customer journey map.
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    A STUDY ON DAIRY FARMING WITH SPECIAL REFERENCE TO METTUPALAYAM TOWN
    (International journal of multidisciplinary, 2018-10) S, Sujatha; Anushruthi
    Dairying is an important source of subsidiary income to small/marginal farmers and agricultural labourers. A sample consisting of 120 dairy farmers were selected randomly from Mettupalayam town to study their current position and marketing practices. Simple percentage analysis is used for this study from Mettupalayam town. The objective of the study is to analyze the profile of dairy farming in Mettupalayam town and various problems faced by them in general. This study concludes that the practice of dairy farming should be encouraged in each house holds as it may add additional revenue to the income in the family and it is highly nutritious of including milk and milk products in the food habits of the people.
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    A STUDY ON THE ATTITUDE TOWARDS AYURVEDIC TREATMENT AMONG PUBLIC CBE CITY
    (International journal of pure and applied mathematics, 2018-09) S, Sujatha; Anushruthi
    Ayurveda medicine is a system of medicine with historical roots in the Indian subcontinent. Globalized and modernized practices derived from Ayurveda traditions are a type of complementary or alternative medicine. In the Western world, Ayurveda therapies and practices (which are manifold) have been integrated in general wellness applications and as well in some cases in medical use. This study primarily focuses on the awareness level, attitude and satisfaction among the public towards the ayurvedic treatment. For the purpose of the study 150 respondents were identified through purposive sampling method. It is found from the study that most of the respondents prefer ayurvedic treatment for cold, fever and boils.