Department of Commerce

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EMERGING TRENDS IN SERVICE MARKETING
(Annamalai University, Chidambaram, 2007-07) ThulasiPriya B; Dhanalakshmi R
The service sector is the largest and fastest growing sector virtually in every country. In The US, this sector dominates the economy, accounting for 77 % of the GDP. With superior service quality emerging as an important driver of competitive advantage, marketing and management services is of utmost importance. THE SERVICE SECTOR OF Indian economy has brought much success in the recent years. It constitutes a larger share in our GDP.
GROWTH AND PROSPECTS OF INDIAN TOURISM INDUSTRY- AN OUTLOOK
(Sonali Pubications, New Delhi, 2009) Dhanalakshmi R; Thulasipriya B
Indian Tourism Industry is one of the biggest Tourism Industry in the world. According to the projection of Indian Tourism Ministry, the number of foreign tourists arrival in India will rise 10 million by 2010. According to the estimates, India epitomizes one of the most potential tourism markets in the world. Indian Tourism represents as one of the most potential tourism markets in the world. It has expanded rapidly over the past few years and underpinned by the government support, rising income level and various international sports events. The Indian tourism industry continues to grow at the fastest pace in the coming years. However, the industry may have to cope up with several challenges which will limit its growth. Indian Tourism Industry provides an insight into the Indian tourism market. Tourism in India has seen exponential growth in the recent years. India is one of the most preferred destinations for both overseas and domestic travelers. Tourism enables the international traveler to understand and experience India's cultural diversity first hand. According to official estimates the Indian tourism industry has out performed the global tourism industry in terms of growth in the volume of foreign tourists as well as in terms of revenue. The main reason for the growth in tourism in India is the tremendous progress made by the Indian economy. Though it must be said that infrastructure is still a constraint. To sustain the current growth the government should invest in infrastructure like transport, accommodation, better roads, health and hygiene etc. The paper evaluates the past, present and future scenario of the Indian tourism market and discusses the key factors which are making India a potential tourism destination. With focuses on different parameters of tourism industry, including inbound tourism, outbound tourism, expenditure by inbound tourists, medical tourism, and hotel industry, the report gives a thorough analysis on the tourism industry in India.
IMPACT OF GLOBALISATION ON EDUCATION
(PSG College of Technology, Coimbatore, 2010-12-03) Dhanalakshmi R; Thulasipriya B
The term globalization means integration of economies and socities through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. Cross border integration can have several dimensions- cultural, social, political and economic. In fact, some people fear cultural and social integration even more than economic integration. Knowledge is the driving force in the rapidly changing globalized economy and society. Quatity and quality of specialized human resources determine their competence in the global market. Emergence of knowledge as driving factor results in both callenges and opportunities. It is well known that the growth of the global economy has increased opportunities for those countries with good levels of education.
IMPACT OF SOCIAL MEDIA NETWORK
(PSG College of Technology, Coimbatore, 2017-02-07) Dhanalakshmi R; Thulasipriya B
Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. Social media generally refer to media used to enable social interaction. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. The use of social media interfaces through computer and mobile devices has become quite widespread, and currently, the two most prominent interfaces are Facebook and Twitter. Facebook allows users to create profiles; allows those user-operated profiles to interact with each other; allows for the expression of interests and the discovery of commonalities between users; and allows users to build and maintain connections and invite others to join a community. In contrast, Twitter is a social media interface that enables users to share a limited amount of user-generated content, quickly and easily, to an extensive number of other users. With this interface, the communication exchange is central, and the creation and sharing of user profiles is not necessary, but Twitter can link to user profiles that exist on other social media interfaces. Though teachers and students are now pushing learning beyond the borders of the classroom through social networking, which move also comes with hurdles, including the fact that many schools still block access to such sites within their walls. School officials must also confront the uncertainties and questions surrounding privacy issues, proper management, and cyber security when they open their doors to social-networking sites.
INVESTMENT PREFERENCE OF GOVERNMENT EMPLOYEES
(International Journal of Management and Social Development-Volume 1, Issue 4, 2014-06) Thulasipriya B; Dhanalakshmi R
India needs very high rate of investments to make a leap forward in efforts of attaining high level of growth. Since the beginning of planning, the emphasis was on investments the primary instruments of economic growth and increase in national income. This study attempts to deliberate the investment pattern of salaried group of people using convenient sampling method. The opinions collected from the employees belong to salaried earners, and the population is fixed as 500. Instead of studying the entire range of investors, it is focusing only one segment called salaried Government employees. Various statistical tools are employed to analyze the data like Friedman Rank Test, Chi-square, etc to identify the right relationship among the factors related with investment. Finally it is concluded that salaried group nevertheless of age and annual Income, besides their occupation and marital status they used to prefer the investment option which will provide the long term benefit and highly secured cum profitable avenues.
PENETRATION OF INSURANCE SECTOR IN INDIA
(CMS College of Science and Commerce, Coimbatore, 2008-02-23) Dhanalakshmi R; ThulasiPriya B
This paper deals with an overview of the Indian insurance market, which highlights the phenomenal growth experienced recently in line with the country’s improving economic fundamentals. B comparaing growth, penetration, density and other insurance variables, it can be shown that, whilst India is still an underdeveloped insurance market, it has a huge catch-up potential. It has a necessary overview of the historical development of the sector, but the relevance to the current marketplace is not lost, as the original 1938 Insurance Act still forms the backbone of present insurance regulation. A more detailed dissection of current regulatory issues is offered in issues in the life and non-life insurance sectors respectively.