Department of Commerce
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Item ATTITUDE AND PERCEPTION OF MOBILE ADVERTISEMENT ON YOUNGSTERS – A STUDY(International Journal of Management and Social Sciences, 2018-10) C, Gomathy; S, Shravya; J, Padma PriyaToday, the mobile has gone far beyond being just as a medium of telecommunication. It has become the integral part of everybody's life. In the modern era with the development of technology, people started using mobile phones for making themselves comfortable. Hence, there arises the concept of Mobile advertisement. Mobile advertising is a form of advertising via mobile phones or other devices. It is a subset of mobile marketing. The young players of wireless world are more attached to the concept of Mobile advertisement. Hence a study has been taken to find out the attitude and perception of Mobile advertising on youngsters and it is found that maximum number of youngsters have a positive attitude towards mobile advertisingItem BRAND PREFERENCE OF TECHNO SAVVY CAR OWNERS IN COIMBATORE CITY – A STUDY(Indian Journal of Applied Research, 2013-11) C, Gomathy; P, Shanthipriya; G, AnuradhaConsumer brand preference represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing managers’ better design marketing program and build a long term relationship with consumers. The customer spends much time to choose the desired brand based on his/her requirements. So, a study has been done to identify the underlying factors of brand preference for cars. Information has been collected from 200 respondents and it is found that most of the customers prefer Skoda cars and they are highly satisfied with the technologies like airbags and ABSItem CONSUMER BEHAVIOUR IN PURCHASE OF GOLD JEWELLERY – AN ANALYTICAL STUDY(International Journal of Multidisciplinary Research and Development, 2015-07) C, Gomathy; N, Yesodha DeviThe gold market in India is predominantly a market for buying and selling physical gold and gold in the form of ornaments. Gold in India serves many functions and wearing it, has several implications. It is considered as a status symbol. India is considered to be the fastest growing market in the world for gold jewellery. It is valued in India as a savings and investment vehicle and is the second preferred investment option after deposits and mutual funds. Hence, this study deals with the purchase behaviour of jewellery buyers in Coimbatore city. The results of the study reveal that, consumers have purchased gold jewellery for the purpose of investment. Design has been considered as an important factor influencing the consumers purchase decision followed by purityItem INFLUENCE OF CELEBRITY ADVERTISEMENT ON CONSUMERS PURCHASE DECISION FOR GOLD JEWELLERY(Global Journal For Research Analysis, 2015-09) C, Gomathy; N, Yesodha DeviUsing celebrities as spokespersons to promote products, services and ideas has been a popular advertising strategy around the world. Celebrities are believed to exert special influence on the public via advertising due to their distinctive qualities compared to average persons or anonymous models. As their images are created in a public stage and their meanings are derived from the culture, celebrities are often viewed as symbols of the culture. The use of such persons in jewellery advertising and its impact are therefore likely to be increasing. The study reveals that Majority of the consumers are aware of celebrity advertisement and Vijay is the most popular celebrity among the consumers. Consumers have stated that, celebrity advertisement is necessary in order to reach the product message to the consumers but it has not influenced their purchase decision.Item JEWELLERS OPINION ABOUT CONSUMERS EXPECTATION ON GOLD JEWELLERY – AN EMPIRICAL STUDY(International Journal of Marketing Research Review, 2017-06) C, GomathyJewellers meet different types of consumers’ every day and they try to analyze the consumers’ expectations and satisfaction level while they visit to their showrooms. A study has been done to find out the jewellers opinion about gold jewellery consumers. It is found that consumers ask for BIS hallmark jewellery and design has been the high influencing factor to purchase gold jewellery. Jewelers have stated that, consumers do not come with any problem in gold jewelleryItem A STUDY ON AWARENESS AND PERCEPTION TOWARDS DEMONETISATION(Asia pacific journal of research, 2018-04) C, Gomathy; S, Sujatha; K, PoornachandrikaThe demonetization had a great significant and immediate impact on the state of the Indian economy. In this paper, an attempt has been made to find impact of demonetization on the public. The main objective of the study is to analyse the impact of demonization. Samples of 150 respondents were randomly selected from Coimbatore District. Percentage analysis and ranking analysis is used for the study. It also results that demonetization helps to destroy black money is the first ranking given by the respondents and it is followed by corruption, terrorism etcItem A STUDY ON CONSUMER AWARENESS AND PERCEPTION ABOUT BRANDED JEWELLERY(Indian Journal of Applied Research, 2015-03) C, Gomathy; N, Yesodha DeviBranded jewellery has gained acceptance forcing traditional jewellers to go in for branding. Branded players such as Tanishq, Jewel One have opened outlets in various parts of the country. However, the share of branded jewellery in the total jewellery market has been still small because of the mindset of the average Indian buyer who still has regarded jewellery as an investment. Moreover, consumers trusted only their family jewellers when buying jewellery. Consequently, the branded jewellery players have tried to change the mindset of the consumers and encourage customers with attractive designs at affordable prices. Hence, a study has been undertaken to find out the consumers awareness and perception about branded jewellery and it is found that, maximum number of consumers is aware of Tanishq brand and they have a very good opinion about branded jewellery. Tanishq brand is the most preferred brand by the consumers and they have opined that, there is some price variation between branded and non branded jewellery