Department of Commerce

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CONSCIOUSNESS OF EMPLOYEES’ TOWARDS TOTAL QUALITY MANAGEMENT – A RATIONAL ERUDITION
(International Journal of Research in Engineering and Applied Sciences (IJREAS), 2016-07) B, Thulasi Priya; M, Maheshwari
Quality management is a powerful competitive weapon. It provides greater customer satisfaction which can lead to greater market share, both of which lead to an improved bottom line profit. Quality is highly focused in the industry for its development and long survival in the economy. Although the concept of quality is very old, today it is perhaps the major preoccupation of organizations world-wide. However, in the recent years, Total Quality Management (TQM) has captured the world-wide attention and is being accepted as a management philosophy. Many organizations around the globe are conducting Organizational Development (OD) programmes to enhance quality awareness and change the attitudes of their employees. These efforts towards understanding, adopting and promoting TQM are primarily because of the changes taking place in the global economy, changing market conditions and customer’s expectations and increasing competitive pressures. Many large organizations have recognized the important contributions that TQM can make in dealing with these challenges.
INVESTMENT PATTERN AND BEHAVIOUR OF INVESTORS-AN EMPIRICAL STUDY
(Vivekananda Educational Institutions, Elayampalayam, Tiruchengode, Namakkal, 2013-04-12) B, Thulasi Priya; R, Dhanalakshmi
Investment is one of the major issues of the middle class families as their small savings of today are to meet the expenses of tomorrow. Many individuals find investments to be fascinating because they can participate in the decision making process and see the results of their choices. This study examines the investment pattern and awareness of the Indian Investors about different investment instruments such as gold, silver, bank deposits, real estate, small savings, life insurance schemes, bonds, mutual funds, and shares. This study finds the impact of age, education, occupation and income level of the individual on investment. The main objective is to study the investment behaviour of investor for different investment option available to them and to analyze the factors influencing their perception and preferences. The study reviews the literature on concepts in behavioural finance, the decision factors which are influenced by market movements and examines the perceptions, preferences and various investment strategies adopted by on the basis of a survey of 150 respondents based on the Coimbatore city. The study concludes that investors’ age and education predominantly decides the awareness and perception of investors.
THRUST ON VIEWER’S BEHAVIOR & LEVEL OF ENTHUSIASM TOWARDS SMALL SCREEN COMMERCIALS
(International Journal of Applied Research, 2017-01) B, Thulasi Priya; M, Maheshwari
Advertising or commercials is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. This study deals with the revolution for analyzing the viewer’s behavior such as their level of enthusiasm towards watching television commercials.
TOTAL QUALITY MANAGEMENT & HIGHER EDUCATIONAL ASPECTS: A STUDY ALLIED WITH STUDENTS’ AWARENESS
(International Journal for Research in Engineering Application & Management (IJREAM), 2019-06) B, Thulasi Priya; M, Maheshwari
Quality is a great concern in many societies across the world. In an extremely competitive educational sector, the victory of academic institutions depends on the quality of education. Educationalists, policy makers, scholars, and researchers are showing their sincere interest towards the total quality management as it is recognized as an effective management philosophy for continuous improvement, customer satisfaction, and organizational excellence. Since this concept was initially developed in the manufacturing sector, there is a great deal of suspicion whether this philosophy which is related in education. The primary purpose of TQM is to serve the customer better. One of the most important customers of a college or university is the firms that hire the school graduates. In this connection, the main objective of this study is to examine the compatibility of TQM with education and this paper concentrates on the students’ awareness towards educational aspects followed in their institution. This study has considered top colleges based on NIRF ranking, respondents has been selected randomly and selective tools has been applied to derive a positive finish. It is implicit that this study would be capable to depict a meaningful conclusion regarding the applicability of TQM in education and to create awareness about the educational aspects to the students.