Department of B.Com E.Commerce

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    A STUDY ON CONSUMERS SATISFACTION TOWARDS HERBALIFE PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY
    (Sultan Chand & Sons, 2014-12) Deepalakshmi, M; Janani Priyadharshini, V
    Herbalife product is a leading brand having wider market share. The brand is familiar to most of its prospective consumers. The study deals with pros and cons of Herbalife products and measures the customers satisfaction and it also helps to identify the factors influencing the customers to choose Herbalife product. An attempt is made to study the factors influencing the customers to select Herbalife product and also the problems faced by customers.
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    A STUDY ON PARENT’S PERCEPTION TOWARDS CHILDREN VIEWING CARTOON CHANNELS.
    (Phoenix Research, 2017-02-27) P, Shanthipriya; A, Anish Prabha
    Television has become a member of every Indian family. Most of the children are eagerly watching cartoon programs on television. This is a subject of research that how television educates the children about various aspect of life and what are the impacts of cartoon programs on children. This study is used to know about children’s interest on type of cartoon and favourite channels and analyzing the parental perception towards children viewing cartoon. This research indicates the positive and negative attitude of rural children towards various aspects of cartoon programs.
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    DIGITALIZATION: A SCENARIO OF NEW NORMAL
    (2022) Karthika A
    The digital economy consists of numerous economic activities that use digital technology as a core factor for economical and other financial activities. The digital technologies drive innovation and fuel job opportunities and economic growth as its contribution. The digital economy also pervades all aspects of society, influences the way people interact and bringing about broad sociological changes. The e-commerce transactions of Asia occupy 25% of the business to consumer market in the world, lead by the People’s Republic of China. A significant transformation of the technology is needed for business enterprises across all industries are to survive and thrive in the new normal scenario. Although digitalization positively affects the productivity across sectors, its impact on employment and limited resource also persist. The new business environment will be dominated by digital ecosystems that enable multiple producers and business-to-business (B2B) customers to connect. In order compete and sustain in the future, the manufacturers must digitize all their processes and the customers should be prepared to access and satisfy their requirements digitally. To examine the various aspects of digitalization and its impact in Indian economy are the objectives of the study.
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    WORKING CAPITAL MANAGEMENT PRACTICES OF TELECOM COMPANIES IN INDIA
    (2022-02-03) Karthika A; Kanisha C.D; Koushika R; Malashree G.B; Sowmya K; Srinidhi M
    The Telecom industry in India is the second biggest in the planet with a subscriber base of 1.17 billion. In February 2021, the number of broadband -subscribers rose to 765.1 million. The Government has emphasized reinforcing India’s domestic telecom manufacturing capacity. Efforts are additionally in progress to create a foundational network for 5G technology deployment in India. Working capital is the existence blood and operational hub of a business, which is exceptionally fundamental to keep up with the smooth running of business. Working Capital Administration is a significant part for each organization and firm. Its impact on profitability of 10 Indian Telecom companies listed in the National Stock Exchange for a period of five years from 2017 to 2021 are analysed.
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    A STUDY ON CONSUMER SATISFACTION ON LOYALTY CARD PROGRAMSWITH SPECIAL REFERENCE TO COIMBATORE CITY
    (2020-02-02) Ilavarasi K; Nivedha A.S; Kaviya R; Krithika K
    This article is based on consumer satisfaction towards loyalty cards .A loyalty card is an important element ofcustomer relationship management for shop related to the retailing sector. As there is proliferation of loyaltycards over the wide range of categories, this is little research that also focuses on loyalty cards and measurementof its impact on consumer satisfaction level. The need of measuring the impact of loyalty cards is that loyalty programs acts as incentive schemes which benefits consumers based on the repeated purchases made by them.The loyalty cards encourage the consumers to make decisions more dynamically while making repeated purchases with the same shop. Based on the results of the study, it is concluded that loyalty cards have onlylimited impact and satisfaction level on customer’s textile shop loyalty
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    A COMPARATIVE STUDY - ONLINE GAME ADDICTION & ACADEMIC PERFORMANCE AMONG ADOLESCENTS
    (International Journal of Engineering Technology Research & Management, 2019-12) M, Maheshwari; P, Aishwarya; S, Devi Priya; N, Suganthi
    The primary aim of this study was to investigate the correlation between game addiction and academic achievements. The secondary aim was to adapt a self-report to measure game addiction. Hundred and twenty high school and higher secondary students participated in this study. Quota sampling technique has been used. Data were collected questionnaire that include a brief explanation of the aim of the study. The purpose of this study was to explore the relationship between academic performance and online game addiction
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    IMPACT OF CASHLESS ECONOMY ON SMALL RETAILERS – AN ANALYTICAL STUDY IN COIMBATORE
    (International Journal of Management and Social Sciences (IJMSS), 2018-12) P, Aishwarya; M, Maheshwari
    Cashless economy has been proposed successfully and the Government of India started implementing it through plans such as demonetization, e-payments, online banking, etc., The present study has been made to find out the opinion of small retailers on cashless economy and the problems faced by small retailers in accessing e-payment systems. The study is based on primary data collected from 120 small retailers in Coimbatore. Simple random sampling technique was applied and the data have been analyzed using the statistical tools namely, Percentage Analysis, Descriptive statistics, Mean Ranking and Kendall’s (W) co-efficient of concordance to reveal the results of the study. Small retailers have appreciated the initiative taken by the government to become a cashless economy and they have started to practice it. As they practice, there have been few issues that they face, namely, high transaction cost, security threats, etc., Hence, if the government ensures eradication of such small problems retailers would feel happy to be a part of cashless movement initiated.
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    AN EVENT STUDY ANALYSIS OF TATA STEEL STOCK PRICE IN NSE WITH REFERENCE TO BREXIT REFERENDUM
    (INDIAN JOURNAL OF RESEARCH, 2017-06) P, Aishwarya
    Stock Exchange provides a convenient and secured mechanism or platform for transactions in different securities. Such securities include shares and debentures issued by public companies which are duly listed at the stock exchange, and bonds and debenturesissued by government, public corporations and municipal and port trust bodies. Thecurrent study has been undertaken in order to predict the day to day fluctuations in theStock Market using Technical Analysis, analyse the average return and risk of Tata Steel Limited stock for the selected event window and study the impact of Brexit on Tata Steel Limited by applying Event Study analysis tools.
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    A STUDY ON THE FACTORS GOVERNING RURAL WOMEN ENTREPRENEURSHIP
    (International Journal for Innovative Research in Multidisciplinary Field, 2017-02) P, Aishwarya
    empowerment of women indicates women gaining control over their own lives. It involvesbuildingself confidence, raising awareness, expanding choices, increasing access to and control over resources. So empowering rural women, who are the backbone of our agrarian economy, is a sure path to achieve major economic gains. The rural women have a much greater, positive influence in factors governing sustainable development of the country. The present study is made to find out the role of family in encouraging rural women entrepreneurs, the problems faced by rural women entrepreneurs in promoting their venture and the measure they take to overcome difficulties. The study is based on primary data collected from 75 rural women entrepreneurs in Coimbatore. Simple random sampling technique was applied and the data have been analyzed using the statistical tools like simple percentage analysis and Kendall’s coefficient of concordance to reveal the results of the study. The rural women entrepreneurs have lack of family support as their major problem, and they have opined that when they could raise loans from banks and if they get family support in all their endeavours they will be able to overcome their difficulties and achieve great heights in their career.
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    A STUDY ON USAGE OF DIGITAL MODES FOR FINANCIAL TRANSACTIONS – WITH SPECIAL REFERENCE TOWARDS WOMEN STUDENTS IN COIMBATORE
    (Intercontenental Journal of Finance Research Review, 2017-02) P, Aishwarya; M, Maheshwari; S, Radhika
    The digital economy is the new productivity platform that some experts regard as the third industrial revolution. Digital revolution, also known as ‘The Internet Economy’ or Internet o Everything (IoE), is expected to generate new market growth opportunities, jobs and become the biggest business opportunity of mankind in the next 30 to 40 years. The current study on usage of digital modes for financial transactions – with special reference towards women students in Coimbatore has made an attempt to study the usage of digital modes and to know about the difficulties faced in such usage by the respondents. Primary data have been collected from 100 women students who are pursuing commerce degree at various colleges in Coimbatore. Data have been collected during February 2017. Descriptive statistical tool, percentage analysis and inferential statistical tools have been employed to analyze the primary data collected for study purpose. Sample for the study has been chosen by using convenience sampling technique. It has been found that majority of the students have not yet started using digital modes other than debit/credit card for financial transaction.