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    A STUDY ON THE PERCEPTION OF GENERATION Z-THE FUTURE OF DIGITAL ERA
    (GRD Institute of Management, 2020-01) Brindha S; SaranyaPriyadarshihni C
    Generation Z, also known as the igeneration, was born after 1995, which means the eldest among them will start graduating from college and may already be part of the workforce or internship programs. It's easy to assume Gen Z workers will be just an extension of the Millennial, but studies show that's not really the case. The Z Generation is predicted to bring about a drastic change in the upcoming workforce. By the end of this decade, the workplaces are slated to imbibe various differences to harness the distinct advantages this generation will bring to the productivity levels and faces of organizations worldwide. The article explores the factors that GenZ considers as important in their work place