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Item A THEORETICAL PERSPECTIVE ON FACTORS THAT INFLUENCE THE PERCEPTION OF GENERATION Z TOWARDS WORKPLACE(International Journal for Research in Engineering Application & Management (IJREAM), 2020-05) S, Brindha; C, SaranyaPriyadarshiniGeneration Z, mostly born after the year of 2000 on literature, also known as mobile generation are assumed to enter into Business in the nearing years. They grow up with technology a fortiori and together with world wide web, mp3 players, short message, cell phones, PDAs, YouTube, IPADs, media technologies. Their Character and mindsets are seen to be different when compared to previous generations. The generation Z who will participate or participated in the labor force recently, their expectations are different from other employees. Gen Z is entrepreneurial, less motivated by money and more focused on face-to-face communication. This study is to determine the work perception factors of Generation ZItem A CONCEPTUAL STUDY ON GREEN ENTREPRENEURSHIP : THE EMERGING PARADIGM FOR SUSTAINABLE GROWTH(Bonfring, 2017-10) C, SaranyaPriyadarshini; SivaaniIn an emerging economy like India, it was not, until38, pointed out the growth opportunity at the ‘Bottom of the Pyramid’, most entrepreneurs were skeptical about addressing the entrepreneurial innovations along with environmental concerns on that scale. Green innovation remained an elite word meant for large corporations and well established corporations and as a tool for corporate social responsibility and enhancing reputation. However, with changing consumer behaviour and increasing developments in the education, income and other social index, green entrepreneurship is catching the attention of the newer generation and government and public institutions are playing a positive role in encouraging environmental concerns. The next decade is bound to witness rapid globalization, industrialization, technology deepening in the economy. Resources, being limited, the globe has to find means to reach in a manner which is not detrimental to natural resources and to survival of mankind on this planet. Thus this paper attempts to bridge the gap between green consumers and green entrepreneurs who can play a pivotal role in ushering the much required environmental protection and conservation to the forefront in the Indian context.Item A STUDY ON FACTORS OF ATTRITION AND VARIOUS PRACTICES ADOPTED BY HUMAN RESOURCE TO RETAIN THE EMPLOYEES IN BPS(Bonfring, 2016-09) C, SaranyaPriyadarshini; SivaaniThe success of Indian IT industry has given birth to IT enabled services in the form of Business Process outsourcing also commonly known as BPO industry. Prior to the recession, BPO industry was the fastest growing industry in the world. This industry had revolutionized the world in the form of providing quality services with low input costs and high returns. The majority of the employees in the BPO sector are young, energetic and are able to work continuously at a very long stretch. Thus, managing the human resource in the Indian BPO industry becomes a challenge. This paper discuss the factors of attrition and analyses the causes of attrition through Maslow’s hierarchy of need model and various practices followed to retain talent in BPO Sector.Item A STUDY ON THE HIRING PROCESS AND CHALLENGES OF E-RECRUITMENT(Bonfring, 2016-02) C, SaranyaPriyadarshiniNow a day the traditional method of recruitment has been revolutionized by the influence of the Internet. Hence in the last decade, the use of Internet has dramatically changed the face of HR recruitment and the ways organizations think about the Recruiting methods. In the next coming years, online recruitment and hiring new candidate is continued their explosion and Growth. Presently, e- recruitment has been adopted in many organizations like large organizations as well as in small Size companies, Even Most organizations are already using e-recruitment to post jobs and accept Resumes on the Internet, and correspond with the applicants by e-mail. It brings the benefits to the organizations. In this article, there will be an introduction on e-recruitment and its development process. There will also be a discussion on the various methods and challenges of e-recruitment practice.Item A CONCEPTUAL STUDY ON INNOVATION IN THE FIELD OF RECRUITMENT(Anna University, Tiruchirapalli, 2015-12) A, Kumudha; C, SaranyaPriyadarshiniEverything in the world of business changes rapidly. That has all changed with the globalization of the business world and the introduction of amazing new technologies. Because of the increased speed at which other organizations will copy the best practices, it is necessary to speed up the rate of innovation in everything in business. In short, innovation is the last remaining competitive advantage in business including HR and recruiting activities. But advancement of technologies made much easier for the global HR managers not only to believe on agencies but also they believe on Internet. Increasingly, employers are using the internet to recruit, either by developing an online presence of their own or by linking up with web-based job search services. Applicants, too, are preparing and transmitting many more resumes electronically, there by relieving recruiters from thousands of paper resumes.The internet, then, is rapidly moving up in the ranks of recruitment, as many more applicants and employers communicate with one another, computer to computer. This article focuses on Traditional and modern methods of recruitment, Innovative recruitment sources, significant trends and innovative hiring process.Item A CONCEPTUAL STUDY ON THE ROLE OF E-RECRUITMENT IN HUMAN CAPITAL MANAGEMENT FOR TODAY’S BUSINESS WORLD(Bonfring, 2015-10) A, Kumudha; C, SaranyaPriyadarshiniHuman resources are the key components in every organization. It represents total knowledge, talent, and attitude, creative ability, aptitude and belief of an individual involved in the affairs of an organization. Management of human resources is an integral part for every concern. It is associated with the people at work and their relationships within and outside the enterprise. In the recent years, the field of human resource management has undergone numerous technological advancements. Internet has made an impact on the overall functioning of human resource department. E-recruitment falls under e-HRM which is an organization’s e-business system that uses web-based technologies for human resource management practices and policies. E-HRM system and its subsystems, such as e-recruitment, produce a higher level of service delivery and a better strategic contribution. E-recruitment emerges as a handy and advantageous method over traditional methods of recruitment, as it brings all benefits of an e-business into the human resource field and improves the efficiencies of the recruitment process. The study focuses to identify the overall concept of e-recruitment in Human Capital Management. It includes the general significances and limitations of e-recruitment.Item BIG CHANGES IN RECRUITMENT USING BIG DATA ANALYTICS-A CONCEPTUAL STUDY(Bonfring, 2015-10) A, Kumudha; C, SaranyaPriyadarshiniOver the past three decades, HR technology has made amazing improvements – moving from paper to predictive analytics. People are the biggest asset and cost for most companies – so new ways of streamlining the process of hiring, retaining and firing are being developed every day. Big data is disruptive technology affecting every area of our lives, from consumer statistics and behavior to health care. It is now firmly established at the core of ‘ the new HR’. Big Data help recruiters quantify many of the decision-making factors. Thus the era of big data recruiting has arrived. Big data is resulting in the creation of a wonderland of possibilities for HR – the arm of business dedicated to making sure a company has the right people in the right place at the right time .These advancements have enabled recruiters to source talent faster and smarter, which in turn, helps them achieve the organization’s business objectives. With the help of the latest innovations in technology, talent acquisition professionals can truly contribute to a company’s profitability by proactively creating the talent pipelines required to meet critical hiring needs. This article focuses on big changes in recruitmemnt, effectiveness, Advantages of Online Recruitment Based on Big Data and hiring using robot recruiters.Item A STUDY ON SIGNIFICANCE OF DIGITIZATION IN BANKING SERVICES( International Journal of Application or Innovation in Engineering & Management(IJAIEM), 2018-03) C, SaranyaPriyadarshiniDigital Transformation is far beyond just moving from traditional banking to a digital world. It is a vital change in how banks and other financial institutions learn about, interact with and satisfy customers. An efficacious Digital Transformation begins with an understanding of digital customer behaviour, preferences, choices, andlikes, dislikes, stated as well as unstated needs, aspirations etc.. And this transformation leads to the major changes in the organizations, from product-centric to customer- centric view. This era in which we live today is predominated by the word “Digitization”. This wordwhich has evolved in recent times has undoubtedly become the crux of “BankingSector” in our country. Banks in our country are no longer made of just bricks & mortar delivery channels. They have surely revolutionized into the concept of anytime, anywhere.New mantra for banks says Digitalize or die. Digitalization is mainly concerned with what all banks are required to do in order to provide better services to the customers. There are various technologies which are to be adoptedfor digitalization of back office. It also ensures selfsufficiency to the customers in whichever way possible. The major importance of digital banks lies in their ability to be omnipresent. Since challenges often give birth to opportunities, so the major challenge in front of the banksis to digitalize themselves. Enabling them to meet preferences of the people of all generations has also given rise to enormous opportunities, resulting into the revolutionized version of banking known as “Digital Banking”.Item SOCIAL MEDIA IMPACT ON CONSUMER BEHAVIOR(KalaikathirAchchagam / G.R.Damodaran College of Arts and Science, 2016-02) R, Sinduja; V, SaranyaIn recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers’ store choice behavior. Supermarket managers, in particular, stress that “nothing is more important in business than getting the pricing strategy right” (Supermarket Business 1993). Some retailers position themselves on the basis of “Low Prices, Everyday” across a wide assortment of product categories, while others offer temporary deep discounts in a smaller group of categories. The former strategy is commonly known as “EDLP,” the latter as “HILO.”Item A STUDY ON CONSUMER PREFERENCE ON FAST FOOD OUTLETS WITH REFERENCE TO COIMBATORE CITY(International journal of multidisciplinary research and modern education (IJMRME), 2016-03) C, SaranyaPriyadarshiniFast food industry is one of the world’s fastest growing sectors in food industry. However, over a period of time, with a growth in the number of nuclear families, economic growth and increasingper capita income as well as globalization, fast food culture gainedprominence inIndia. The study reveals that 64% of the respondentsvisitfast food outlets once in a week and majority of the respondents spent more than 15% of their monthly income on fast food and the most favourite cuisine preferred by the respondents is western junk foods. Theyalso expressed that the discount offered at the fast food outlets are considered as the effective promotional activity.