International Journals
Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/147
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Item AN ASSESSMENT OF FINANCIAL BEHAVIOUR IN TAMIL NADU(International Journal of Research and Analytical Reviews, 2018-12-01) Vidyakala KFinacial Behaviour among people of Tamilnadu.Item AN ANALYSIS OF PREFERRED LEARNING STYLE OF ARTS AND SCIENCE STUDENTS IN COIMBATORE CITY(International Journal of Research in Engineering, IT and Social Sciences, 2019-01) Vidyakala K; Nandhini P; Nithyakala; Deepa JLearning style is a useful modality of learning that changes from one individual to another, and can take many shapes and forms. There are different styles of learning that have been used in the education system. The study is conducted to know the preferred learning style of Arts and Science Students in Coimbatore City. The total sample size of the study is 148. Anova and Correlation is used for analysis of data.Item AN ANALYSIS OF DEMOGRAPHIC & SOCIO ECONOMIC FACTORS INFLUENCE ON PSYCHOLOGICAL EMPOWERMENT OF WOMEN IN LEADERSHIP(International Journal for Research in Engineering Application & Management, 2019-03) Vidyakala K; Raji, Jennet; Sheela J; Nithyakala KLeadership is a complex phenomenon that touches on many other important organizational, social and personal processes. The focus on women leadership has grown recently, due to the fundamental gains women have achieved in the workplace. At the same time there is a scarcity of women leaders and women in senior management positions who could be taking up leadership roles. The present study analysed how the demographic and socio economic factors influence on psychological empowerment of women in leadership. The results show that there is significant difference between total experience and psychological empowerment. It helps to understand thepsychological empowerment of women leaders towards their work.Item A STUDY ON OUTCOME BASED EDUCATION AMONG BA ECONOMICS STUDENTS IN COIMBATORE(International Journal of Research in Social Sciences, 2019-05) Vidyakala K; Nithyakala; Deepa J; Anjana; Nandhini PWith a clear sense of what needs to be accomplished, instructors will be able to structure their lessons around the student’s needs. OBE does not specify a specific method of instruction, leaving instructors free to teach their students using any method. Instructors will also be able to recognize diversity among students by using various teaching and assessment techniques during their class. OBE is meant to be a student centred learning model. Teachers are meant to guide and help the students understand the material in anyway necessary, study guides and group work are some of the methods instructors can use to facilitate students learningItem MEDICAL TOURISM: INDIA IS THE FAVORABLE DESTINATION IN THE WORILD(Primax International Journal of Commerce and Management Research, 2016-07) Vidyakala K; Mohan Kumar KIndia is huge magnet for attracting foreign patients for medical treatments. Medical tourism, more broadly health and wellness tourism, refers to the industry in which people from across the globe travel to other countries to get medical dental and surgical care ,and at the same time. visit the local attractions of that country. The high- end health care system in India is as good as the best in the world .Indian corporate hospitals have a large pool of doctors, nurses, and support Staff ensuring individualized care, India has positioned RseM as an inexpensive destination for medical treatment compared with the US and Europe. Quality of care is what attracts people. India has a good number (22) of JCI(Joint Health Commission International) accredited hospitals, National Accreditation Board for Hospitals & HealthCare provide (NABH) and compares well with other countries in Asia. Quick and immediate attention for surgeries and all interventions are assured in India. For greater understanding between patients and health are personnel, the warmth and hospitality of Indian hospitals is a big factor in choosing India as a healthcare destination. As healthcare tums costlier in developed countries. India's medical tourism market s expected to more than double in size from USD 3 billion at present to around USD 8 billion by 2020. Tourists come to India for economic reasons and market attractiveness. Clearly, there are economic advantages for choosing English-speaking India for certain procedures.Item A STUDY ON FACTORS INFLUENCING FINANCIAL INCLUSION OF RURAL AREAS IN COIMBATORE(COMMON WEALTH JOURNAL OF COMMERCE & MANAGEMENT RESEARCH, 2017-08) Vidyakala KIn India most of our population is belong to rural areas. Finance is very essential for every activity in our day today life. Without finance nothing can be done by any group in the society. Always the financial needs of upper sections of the society were met their need and requirement. Still an India facing major difficulty for access of finance by the weaker section of people, this is due to the reasons such as lacking awareness about financial and banking services, and also unaware about schemes available for them, and also there is an lack of regular and substantial income of the people etc. Moreover banks also not provide equal importance to the lower section of the people to meet their financial needs. The bank thinks that providing small loans is not yielding any profit and not makes any big difference for the financial targets also. They focus only on large accounts. India for long time recognized that financial inclusion has an enormous contribution to economic development by finding innovative ways to empower the poor. It is beginnings with the nationalization of banks, priority sector lending requirements for banks and they lead bank scheme, establishment of regional rural banks (RRBS), service area approach, self-help group-bank linkage programme etc., and multiple steps have taken by the Reserve Bank of India. Here on analysis done for factors influencing financial inclusion in rural areas rural development using descriptive correlation and Garret ranking.Item AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT(International Journal of Applied Research, 2015-07) Vidyakala K; SAS, Nakhala Devi; Iswarya Rani GBuying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.Item A STUDY ON SIGNIFICANCE OF DEMOGRAPHIC PROFILE TOWARDS AWARENESS OF DIGITAL FINANACIAL SEVICES IN RURAL HOUSE HOLDS IN COIMBATORE(International Journal of Basic and Advance Research, 2018-05) Vidyakala K; Nithyakala K; Nivethika SFinancial Inclusion is the roadmap to bring the rural people from the unbanked and unreached segments in the society into the formal financial system. Digital financial services involves the deployment of the cost-saving digital means to reach currently financially excluded and underserved populations with a range of formal financial services suited to their needs that are responsibly delivered at an affordable cost to customers. This paper analyzes the significance of socio-economic factors of the respondents on awareness of digital financial services among 150 respondents belonging to rural households of Coimbatore using one way- Anova. The study found that all demographic profile significantly influences the awareness of the digital financial services except age.Item A STUDY ON CONSUMER STORE LOYALTY TOWARDS ORGANIZED RETAIL STORES IN COIMBATORE(International Journal of Research in Engineering ,IT and Social Sciences, 2018-07) Vidyakala KStore loyalty is considered as vital in success of retail business. The concept of store loyalty has been extensively investigated by many researchers during past few decades. This study considers various factors such as, Store atmosphere , promotion, perceived price, store personnel, service quality, merchandise, Store image, and store satisfaction as the deter1ninants to measure store loyalty.Item A STUDY ON THE RELATIONSHIP BETWEEN LEADERSHIP STYLES AND EMPLOYEE ENGAGEMENT(Research Journal of Social Science & Management, 2014-10) Vidyakala KLeadership has gained importance in every walk of life, from politics to business, and from education to social organizations. Leadership style is crucial for encouraging employee engagement. When employees decide to leave a company, they leave their managers, not the company. This brings the assumption that leadership practices have strong implications in the harbored intentions of employees to quit. ln the current recessive times, in which the war for talent is rife, organizations and researchers are increasingly taking interest in how not only to retain their talent, but also to optimize their leadership and engagement practices, Research on the circumstances that contribute to turnover behaviour have brought to light the impact of employee engagement and job characteristics on turnover behaviour, and suggest a strong link with leadership behaviour as a determining factor for the ideal-environment that mitigates turnover behaviour. This study explored the relationship between leadership style and employee engagement using 150 employees employed in various sectors in Coimbatore. The study concludes that the leadership styles influence the employee engagement and has a significant relationship with all the factors in Job engagement.