A STUDY ON CONSUMER STORE LOYALTY TOWARDS ORGANIZED RETAIL STORES IN COIMBATORE
Date
2018-07
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Publisher
International Journal of Research in Engineering ,IT and Social Sciences
Abstract
Store loyalty is considered as vital in success of retail business. The concept of store loyalty has been
extensively investigated by many researchers during past few decades. This study considers various factors such as, Store atmosphere , promotion, perceived price, store personnel, service quality, merchandise, Store image, and store satisfaction as the deter1ninants to measure store loyalty.
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Keywords
Store loyalty, Organized retail, Retail Loyalty