International Journals

Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/147

Browse

Now showing 1 - 20 of 85

AN ANALYSIS OF DEMOGRAPHIC & SOCIO ECONOMIC FACTORS INFLUENCE ON PSYCHOLOGICAL EMPOWERMENT OF WOMEN IN LEADERSHIP
(International Journal for Research in Engineering Application & Management, 2019-03) Vidyakala K; Raji, Jennet; Sheela J; Nithyakala K
Leadership is a complex phenomenon that touches on many other important organizational, social and personal processes. The focus on women leadership has grown recently, due to the fundamental gains women have achieved in the workplace. At the same time there is a scarcity of women leaders and women in senior management positions who could be taking up leadership roles. The present study analysed how the demographic and socio economic factors influence on psychological empowerment of women in leadership. The results show that there is significant difference between total experience and psychological empowerment. It helps to understand thepsychological empowerment of women leaders towards their work.
AN ANALYSIS OF FINANCIAL PRACTICE WITH SPECIFIC REFERENCE TO TAMILNADU
(International Journal of Research in Engineering, IT and Social Sciences, 2018-10) Vidyakala K; Nithyakala K
The study analyzed the financial practice of 529 respondents in Tamilnadu. The study concluded that majority of the respondents save according to their situation and need, spend less than their income, do not save for their retired life, are not willing to take risk investments and their reason for savings is to meet unexpected expense
AN ANALYSIS OF IMPACT OF DEMOGRAPHIC AND SOCIO ECONOMIC FACTORS ON FINANCIAL KNOWLEDGE
(International Journal of Management, IT & Engineering, 2018-11) Vidyakala K; Nithyakala K; Iswarya Rani G
A person's ability to manage his personal finance has become an important issue in today's world. Financial knowledge includes basic knowledge of key financial concepts. The study assessed the level of financial knowledge, identified the impact of demographic and socio economic factors on financial knowledge among 529 respondents in Tamilnadu. The study concluded that 18–25 years have low level financial knowledge and above 26 years of age posses high level of financial knowledge and financial information is gathered mostly from internet and websites.
AN ANALYSIS OF PREFERRED LEARNING STYLE OF ARTS AND SCIENCE STUDENTS IN COIMBATORE CITY
(International Journal of Research in Engineering, IT and Social Sciences, 2019-01) Vidyakala K; Nandhini P; Nithyakala; Deepa J
Learning style is a useful modality of learning that changes from one individual to another, and can take many shapes and forms. There are different styles of learning that have been used in the education system. The study is conducted to know the preferred learning style of Arts and Science Students in Coimbatore City. The total sample size of the study is 148. Anova and Correlation is used for analysis of data.
AN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
(International Journal of Applied Research, 2015-09) Vidyakala K; Nakhala Devi S A S; Iswarya Rani G
The paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
AN ANALYSIS ON FACTORS INFLUENCING CONSUMER STORE LOYALTY TOWARDS ORGANISED RETAIL STORES WITH SPECIAL REFERENCE TO COIMBATORE
(International Journal of Advance Research in Computer Science and Management Studies, 2016-06) Vidyakala K; Divyabharathi J
In India organised retail sector is one of the most dynamic and fast-paced industry, mainly due to the entry of several new players. With a large number of new entrants in the industry, achieving success and maintaining the same is not an easy task. Store loyalty plays an important role in retail business success. However, how a retail store develops and maintains its consumer loyalty towards the store is still an open question. Only less marketing effort and resource is required to sustain a loyal customer, than to acquire a new customer. Hence retailers are interested in understanding the factors that drive customers to be loyal towards a retail store. The study aims at understanding the consumer’s preference in organised retail formats and also determines the various factors that influence consumer loyalty towards an organised retail store.
AN ANALYSIS ON PSYCHOLOGICAL BARRIERS FACED BY WOMEN LEADERS IN IT COMPANIES
(International journal for research in Engineering Application and Management, 2018-06) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
Women leaders play an increasing and significant role in today’s economy. Their income and spending capacity are critical to the country's economic well-being. Most of the corporate companies hire men for the top positions. The fundamental structure of patriarchal society depends upon the understanding that male are superior, more powerful, and that they represent the “norm,” whereas women are considered as inferior; they lack in power and autonomy. The power of socialization that underlies this system cannot be ignored. In fact, gender related patriarchal values are so deeply ingrained in society's consciousness that they are largely invisible. Thus, women are more likely than men to encounter negative expectations and reactions, making it more difficult for them to reach positions of respect, influence, and leadership. In this study the barriers faced by women leaders in job related stress, gender related barrier and work life balance and how these type of psychological barriers affects women leaders in their workplace.
AN ANALYSIS ON THE RELATIONSHIP BETWEEN DEMOGRAPHIC FACTORS AND CONSUMER STORE LOYALTY TOWARDS ORGANIZED RETAIL
(International Journal for Research in Engineering Application & Management, 2018-06) Vidyakala K; Divyabharathi J
Retailing in India is gaining attention like never before. Organized retailing especially is creating fondness amongst Indian consumers drawing them into malls and trade areas in huge numbers. The current retailing industry continues to experience tremendous expansion; it is clearly evident that this growth has led to the increase in number of retail stores. In this scenario, it is necessary to study the consumers’ buying behaviour and store loyalty towards organized retail store. This study attempts to examine the effect of demographic factors on the factors that affect consumer’s loyalty towards organized retail stores.
AN ANALYSIS ON THE ROLE OF INTERNET BANKING IN THE BANKER'S PERSPECTIVE
(JM INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH, 2011-05) Vidyakala K; Poornima S; Nithyakala K
The internet has changed the banks competitive environment significantly. The Indian banking index has grown at a compounded annual rate of over 51 per cent since April 200l as compared to a 27 per cent growth in the market index for the same period. The aim of this study is to explore the role of Internet banking in the banker 's perspective.210 bank employees were the respondents of this study. The findings of this study present significant progress towards nebulous nature of internet banking and its role on the core business of the banks. All the items have a significant relationship with the type of the bank except for value creation and satisfaction of the respondents. The present research differed in the following constructs when compared with the previous research available in the literature; measurement of financial performance of internet banking distribution channel, stakeholder value creation and effect of internet banking on bank branches.
AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
(International Journal of Applied Research, 2015-07) Vidyakala K; SAS, Nakhala Devi; Iswarya Rani G
Buying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
AN ASSESSMENT OF FINANCIAL BEHAVIOUR IN TAMIL NADU
(International Journal of Research and Analytical Reviews, 2018-12-01) Vidyakala K
Finacial Behaviour among people of Tamilnadu.
AN ASSESSMENT OF FINANCIAL KNOWLEDGE WITH SPECIAL REFERENCE TO COIMBATORE CITY
(International Journal of Research in IT and Management, 2015-07) Vidyakala K; Iswarya Rani G
Financial Knowledge is the knowledge of basic concepts of finance which is required for financial decision making. The present study was conducted among 123 respondents of different demographic groups. The results shows financial knowledge is gained mainly through media and friends and family are the main source of financial information.
AN ASSESSMENT OF FINANCIAL RESPONSIBILITY IN TAMILNADU
(International Journal of Multidisciplinary Research and development, 2016-02) Vidyakala K; Iswarya Rani G; Nakhala Devi S.A.S
Financial responsibility is the ability to appreciate the wider impact of financial decisions on personal circumstances. The present study was conducted among 529 respondents of different demographic groups. The results state that respondents are not aware of savings for the retirement and respondents are interested in stock market investments.
ASSESSMENT OF OUTCOME BASED EDUCATION AMONG BA ECONOMICS STUDENTS IN COIMBATORE
(IJRAR, 2019) Vidyakala K; Nithyakala K; Deepa J; Anjana; Nandhini P
Outcome-based education (OBE) is an educational theory that bases each part of an educational system around goals (outcomes). By the end of the educational experience, each student should have achieved the goal. There is no single specified style of teaching or assessment in OBE; instead, classes, opportunities, and assessments should all help students achieve the specified outcomes. The role of the faculty adapts into instructor, trainer, facilitator, and/or mentor based on the outcomes targeted.
ASSESSMENT OF OUTCOME BASED EDUCATION AMONG COMPUTER SCIENCE STUDENTS IN COIMBATORE
(JETIR, 2019) Vidyakala K; Nithyakala K; Deepa J; Nandhini P
Learning style assessments provide an opportunity to learn to respond under different circumstances and learn to approach information in a different way. Learning styles classifies different ways people learn and acquire information. Many a times students feel that they are unable to learn some concepts even after adopting a method followed by their parents, friends, colleagues or teachers. It signals that though all share some learning patterns each individual might have a different learning style. Knowing one’s own style, might help them to match the way they approach information, with the way they learn and process the information which leads to dramatic improvements in understanding, meaning making, self-image and improvement in grades.
ASSESSMENT OF OUTCOME BASED EDUCATION AMONG MATHEMATICS STUDENTS IN COIMBATORE
(JETIR, 2019) Vidyakala K; Nithyakala K; Deepa J; Geerthana K; Nandhini P
Outcome based education (OBE) is a process that involves the restructuring of curriculum, assessment and reporting practices in education to reflect the achievement of high order learning and mastery rather than the accumulation of course credits” (Tucker, 2004). Thus the primary aim of OBE is to facilitate desired changes within the learners, by increasing knowledge, developing skills and/or positively influencing attitudes, values and judgment. OBE embodies the idea that the best way to learn is to first determine what needs to be achieved. Once the end goal (product or outcome) has been determined the strategies, processes, techniques, and other ways and means can be put into place to achieve the goal.
BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM
(International Journal of Business and Administration Research Review, 2015-01) Vidyakala K; Nakhala Devi S.A.S
Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. In this paper we have discussed about the characteristics of big data, big data marketing, and benefits of big data to marketers and how Amazon used big data to enhance its performance and how they leverage big data.
CASE STUDY AT MARIS ASSOCIATES PRIVATE LIMITED
(International Journal of Applied Research, 2015-10) Vidyakala K; Poornima S
Today's business is confronted with new business problems and opportunities on a regular basis. Running a company requires the ability to look outside the business for solutions, ideas, and best practices. Maris Associates was a small business firm in the year 1987 and it transformed into a successful large scale exporting company with a turnover of more than Rupees 100 Crores employing more than 1000 people. Maris has showed sustainable growth in the past by adopting best practices. The firm exports to several countries and has ensured high quality standards in the past. Visionary leadership, customer driven excellence, managing innovation, technological advancement, standardization, operational excellence and systems perspective has been the core activities for the success of the company. Through scientific and systematic efforts it has reduced cost to the extent of 20 - 30 percent. For instance by successfully adopting 5 S the company has generated a regular revenue of Rs.30000 per month (earlier Rs.4000) and a capital savings of Rs.80 lakhs within a short span of one year. It was able to cope up with the expansion plan through right adoption of 5 S. The case presentation will be on cost savings the company made through best practices in human resource, marketing, exports, logistics, operations. The company also has made itself socially accountable.
CONCEPTUAL FRAME WORK OF INDUSTRY 4.0 ITS ADOPTION AND ITS IMPACT OF HUMAN RESOURCE MANAGEMENT AND TALENT MANAGEMENT PRACTICES AT TATA CONSULTANCY SERVICES
(Asian Journal of Multidimensional Research ( AJMR ), 2019-05) Nithya Kala K; Azalena Colaco Rastogi
Globally, the Industry 4.0 market is expected to reach INR 13, 90,647 crores by 2023 (AIMAKPMG-Industry-4.0-report, 2018). India is one of the fastest growing economies of the world and is ready to face global competition by undertaking the “Make in India” programme, by adopting industry 4.0 technology which includes the upcoming trends of Information and Communications Technology (ICT), Data Tools and Analytics, Cyber-Physical systems, Cloud Computing, Robotics and Automation, Artificial Intelligence, Internet of Things (IoT) and Process Digitization across the business value chain thereby creating a “smart factory”. The integration of digital technologies into the business environment, the so-called digitalization, has led to a number of changes in the practices of Human Resource Management (HRM) which include cloud-computing systems, social networking platforms, big data and HR analytics, mobile enabled technologies and coordinating work between machines and men. This paper addresses industry 4.0 its adoption and its impact on Human Resource Management and Talent management practices in select business organizations in India.
A CONCEPTUAL STUDY ABOUT SOCIO – PSYCHOLOGICAL BARRIERS AMONG WOMEN IN LEADERSHIP
(International Journal of Creative Research Thoughts, 2018-01) Vidyakala K; Poornima S; Sheela J; Deepa J; Raji Jennet
This paper is a study of leadership research, focusing primarily on socio- psychological barriers among women in leadership. Economic empowerment of women is very important for the development of a nation. Now a day socio-psychological barriers play a major role in the women leadership. Some of the barriers of women leaders are facing managerial sex role stereotyping, work life balance, glass ceiling, cross cultural barriers. Coping strategies such as participatory leadership, determination to succeed, mentoring subordinates and delegation of power, continuous learning and planning served as support that strengthened these women against much of the difficulties they encountered in their professional roles. This paper mainly focuses on various socio-psychological barriers among women leaders and recommends strategies for removal of these obstructions to women leaders.