National Conference

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IMPACT OF SOCIAL MEDIA NETWORK
(PSG College of Technology, Coimbatore, 2017-02-07) Dhanalakshmi R; Thulasipriya B
Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. Social media generally refer to media used to enable social interaction. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. The use of social media interfaces through computer and mobile devices has become quite widespread, and currently, the two most prominent interfaces are Facebook and Twitter. Facebook allows users to create profiles; allows those user-operated profiles to interact with each other; allows for the expression of interests and the discovery of commonalities between users; and allows users to build and maintain connections and invite others to join a community. In contrast, Twitter is a social media interface that enables users to share a limited amount of user-generated content, quickly and easily, to an extensive number of other users. With this interface, the communication exchange is central, and the creation and sharing of user profiles is not necessary, but Twitter can link to user profiles that exist on other social media interfaces. Though teachers and students are now pushing learning beyond the borders of the classroom through social networking, which move also comes with hurdles, including the fact that many schools still block access to such sites within their walls. School officials must also confront the uncertainties and questions surrounding privacy issues, proper management, and cyber security when they open their doors to social-networking sites.
A STUDY ON AWARENESS ABOUT INVESTMENT AVENUES AMONG COLLEGE STUDENTS (NWITH SPECIAL REFERENCE TO COIMBATORE CITY)
(Nirmala College foe Women, Coimbatore., 2013-02-22) Thulasipriya B; Subhalakshmi N
The world is feeling the heat of global economic meltdown due to the recession in almost all the development countries and which leads to lot of uncertainty in the economy. In this juncture, it is important to save the money to meet out the future needs and much more important is to invest the money in proper way. When the question of investment arise, there is lot of investment avenues available like real estate, bullion market, commodity market, bank deposit, mutual funds, stock market, etc,.
EMERGING DIMENSIONS IN MANAGEMENT
(Karpagam University, Coimbatore2, 2013-02) Thulasipriya B; Subhalakshmi N
The banking sector is the most dominant sector of the financial system in India. Significant progress has been made with respect to the banking sector in the post liberalization period. The financial health of the commercial banks has improved manifolds with respect to capital adequacy, profitability, asset quality and risk management. The customer relationship management is essential and vital function of customer oriented marketing. Its functions include gathering and accumulating customer-related information in order to provide effective services.
ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS
(Karpagam University, Coimbatore., 2012-02) Thulasipriya B
Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.
INDIAN HERITAGE – A PATHWAY TO WORLD CLASS MANAGEMENT IN MARKETING
(Sree Narayana Guru Institute of Management Studies, Coimbatore., 2011-02) RajaRajeswari M; Thulasipriya B
Emerging from decades of economic isolationism, India’s reform process is now bringing this billion person economy into the global arena. Despite this rapid growth, consumer markets in India remain largely untapped and relatively undeveloped, although that is changing fast. India’s constraints, infrastructure, saving, foreign direct investment and politics are well known. Smart companies are making brands more relevant to the Indian consumer by regionalizing their brands. There is also the need to identify future growth segments and start building a knowledge base from this perspective. Consumer companies say the most attractive factor id the sheer size of the Indian market.
IMPACT OF GLOBALISATION ON EDUCATION
(PSG College of Technology, Coimbatore, 2010-12-03) Dhanalakshmi R; Thulasipriya B
The term globalization means integration of economies and socities through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. Cross border integration can have several dimensions- cultural, social, political and economic. In fact, some people fear cultural and social integration even more than economic integration. Knowledge is the driving force in the rapidly changing globalized economy and society. Quatity and quality of specialized human resources determine their competence in the global market. Emergence of knowledge as driving factor results in both callenges and opportunities. It is well known that the growth of the global economy has increased opportunities for those countries with good levels of education.

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