National Conference

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Author: search.filters.author.Subhalakshmi NEnd date: 2020

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    RURAL WOMEN ENTREPRENEURSHIP TOWARDS INCLUSIVE ECONOMIC GROWTH
    (PSGR Krishnammal College for Women, Coimbatore, 2013-02-20) ThulasiPriya B; Subhalakshmi N
    Women empowerment in India is heavily dependent on many different variables that include geographical location, educational status, social status and age. Policies on womens’ empowerment exist at the national, state and local panchayat levels in many sectors, including health, education,economic opportunities, gender-based violence and political participation.
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    A STUDY ON AWARENESS ABOUT INVESTMENT AVENUES AMONG COLLEGE STUDENTS (NWITH SPECIAL REFERENCE TO COIMBATORE CITY)
    (Nirmala College foe Women, Coimbatore., 2013-02-22) Thulasipriya B; Subhalakshmi N
    The world is feeling the heat of global economic meltdown due to the recession in almost all the development countries and which leads to lot of uncertainty in the economy. In this juncture, it is important to save the money to meet out the future needs and much more important is to invest the money in proper way. When the question of investment arise, there is lot of investment avenues available like real estate, bullion market, commodity market, bank deposit, mutual funds, stock market, etc,.
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    EMERGING DIMENSIONS IN MANAGEMENT
    (Karpagam University, Coimbatore2, 2013-02) Thulasipriya B; Subhalakshmi N
    The banking sector is the most dominant sector of the financial system in India. Significant progress has been made with respect to the banking sector in the post liberalization period. The financial health of the commercial banks has improved manifolds with respect to capital adequacy, profitability, asset quality and risk management. The customer relationship management is essential and vital function of customer oriented marketing. Its functions include gathering and accumulating customer-related information in order to provide effective services.
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    EMERGING TRENDS IN ADVERTISING
    (Padmavani Arts and Science College for Women, Salem, 2011-09) ThulasiPriya B; Subhalakshmi N
    Advertising is one of the five major tools companies use to direct persuasive communication to target buyers and publics. In the simplest form it can be said that the advertising is a public announcement. In the earlier times to advertise meant merely to announce or to inform. Basically, an advertisement is an announcement to the public of a product, service or idea through a medium through which the public has access. The medium may be print, electronic or any other. An advertisement is usually paid for by an advertiser at rates fixed or negotiated with the media.