National Conference

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    EMERGING DIMENSIONS IN MANAGEMENT
    (Karpagam University, Coimbatore2, 2013-02) Thulasipriya B; Subhalakshmi N
    The banking sector is the most dominant sector of the financial system in India. Significant progress has been made with respect to the banking sector in the post liberalization period. The financial health of the commercial banks has improved manifolds with respect to capital adequacy, profitability, asset quality and risk management. The customer relationship management is essential and vital function of customer oriented marketing. Its functions include gathering and accumulating customer-related information in order to provide effective services.