International Journals
Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/182
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Item Influence of Demographic variables on Customer perception regarding e-banking – An empirical investigation(Issues in Information systems, 2011-01) Dr S, Kavitha; Dr A, LakshmiToday banking industry has undergone a sea change. Bank employees need to provide quality information at the branch at his/her finger tips. It is also necessary that the information should be consistent with all branches and other direct access channels like ATM’s. Phone Banking, Mobile banking and Net banking throughout the country. The banking industry should always adapt to the new technology today and basically make the necessary adjustments to gain competitive advantage with other competing banks. E-banking is one such technology and the bank which implement this technology in their organization can definitely survive in this era of intense competition. The main objective of this study is to identify the overall satisfaction of customer regarding the e-banking transactions. The study also aims at knowing whether demographic variables of the respondents have influence on customer satisfaction on E-bankingItem Features determining success of e-CRM – An Empirical investigation in banks(Journal of International Academic Research for Multidisciplinary (JIARM), 2014-01) Dr S, KavithaIn recent days ECRM – Electronic Customer Relationship Management has attracted many people and companies have started using e-CRM in order to attract new customers and retaining their existing customers. Service industries especially the banks are taking lot of initiatives to make the best use of e-CRM tools and techniques. This research is an attempt to identify what are the features of e-CRM which make the customers satisfied regarding the eCRM usage. A questionnaire was constructed and circulated among 250 respondents to identify their satisfaction on various features of e-CRM in banks. A model is developed and analyzed using regression analysis. The study revealed that customer satisfaction is a function of different features of e-CRM like Implementation, Security, Maintenance, Training, performance and Reliability. The study recommended the regression model for banks to determine the customer satisfaction on e-CRM.Item FACTORS INFLUENCING SATISFACTION ON E-BANKING(Aims International Journal of Management, 2017-01) S, KavithaInformation technology has made enormous changes in to the way in which the business enterprises operate today. This is very much true for service industries like banks which experienced tremendous change in their business process. On the other side, due to LPG (Liberalization, Privatization and Globalization) era, customers especially bank customers have become more demanding and choosy. In this competitive world, the success of business will be based on how effectively they utilize the information technology tools for satisfying the needs of the customers at the right time, right place and at the right cost. There are number of delivery channels available in the banking industry to reach the customers. The widely used technologies like ATM, Internet Banking, Mobile Banking, SMS banking etc are satisfying the needs of the customers. But the effectiveness of usage of these tools decides the success of the functioning of banks. This research was an attempt to identify customer satisfaction on the e-banking services offered by banks with special reference to online banking. This was assessed with the help of five dimensions (Security, Performance, Training, Reliability and Ease of use) identified through various review of literature. A questionnaire was constructed and circulated and finally 250 questionnaires with complete responses were included in the study to identify their satisfaction about e-banking services provided by the banks in Tamil Nadu. The data collected were analyzed using the statistical tools like Multiple Regression, Chi Square and Simple Percentage analysis. Based on the results, suggestions were given to bankers for …