International Journals
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Item FACTORS INFLUENCING RETENTION OF MILLENNIAL EMPLOYEES IN 4.0 ORGANIZATIONS.(EBSCO, 2022-09) Antony Selvi R, Santiago; Madhavkumar, VandanaThe necessary shift from the digital revolution (3rd Industrial Revolution) to an innovation-based mix of technologies (4th Industrial Revolution) has forced organizations to re-examine the way they execute business. Millennial generation employees drive this shift. Millennial is the generation that was born between1981 – 2000 and lived in the period of the information technology revolution with exposure to the internet and smartphones. The millennial has become a crucial element for human resources to driveindustry 4.0. The millennial workforce are the children of the Baby Boomers, they comprise a major part of the global workforce and are expected to reach 75% by 2025 due to the retirement of baby boomers. They are a more confident, goal-oriented, innovative, optimistic, tech-savvy, and multitasking workforce. However,they are known for their job-hopping tendency as they have a different attitude towards their career than the previous workforce. According to the past research in the area, 60% of the millennial workforce leave their employer within three years. This means a huge cost to replace and train new employees. Retaining the millennial workforce has emerged as a critical concern for human resource professionals in 4.0 organizations. They need more constructive retention strategies to retain this eminent workforce. The purpose of this study is to determine the key attributes of retention of the millennial workforce and provide suggestions on retention strategies through the review of literature in the area. For this study, 44 research papers were reviewed to collect relevant data. This study revealed that work-life balance, career development opportunities, meaningful work, continuous feedback&recognition, competitive compensation and benefits, work-engagement, and relationship with colleagues and superiors were the key attributes for the retention of the millennial workforce in 4.0 organizations. It implies that organizations need to redesign retention strategies based on the leading key attributes.Item CYBER SECURITY AWARENESS AMONG WOMEN USERS - AN EMPIRICAL STUDY(EBSCO, 2021-09) S, KavithaThe number of internet users in India is increasing. According to the Datareportal, there are 624 million internet users in India in January 2021 which is almost the 50 percent of the population. The Internet and Mobile Association of India (IAMAI)'s Digital in India report indicates that the number of female users in India is increasing. The split of male to female is 58:42 in metros. Internet world is creating enormous opportunities for women to voice out their opinion without fear in the cyber space. It has created more benefits in terms of access and opportunities. With the fast-growing reach of the internet, speedy spread of mobile information and the escalated use of social media, crimes are also increasing. Women being a vulnerable group often do fall victim to this. In spite of so many efforts to combat the issue of Cybercrime and provide safety to users, cybercrime rates are high and pose a major threat to the dignity and safety of women. There are many security tools and spaces available where women can enjoy the benefits of the cyber world. But lack of awareness on how to use things safely and securely is making women more vulnerable to cyber-attacks than men. This research study is an attempt to understand to what extent women users are aware of threats in cyber-space; precautions to be taken and legal protection available to them.Item NEW AGE COMPETENCIES FOR FEMALE ENTREPRENEURS: DO THEY REALLY MATTER?(The International journal of analytical and experimental modal analysis, 2021-08) Reshma M; Sripirabaa BEntrepreneurship is a dynamic field of social science that has undergone tremendous change over the years. Changing business and social environments call for a fresher outlook and newer directions in the field of entrepreneurship research. The present study is one such attempt to view entrepreneurship and the entrepreneur from a new perspective. Objective The study measures some of the new age competencies like Personal strength, Learning and Familism of female entrepreneurs and investigates their role in predicting the performance of their firms. Study Design 120 Female entrepreneurs in Coimbatore, Tamilnadu who have been successfully running their ventures for at least three years, were contacted during the course of the study. Data collected using a structured questionnaire was subjected to statistical analysis. Results The findings revealed that only Personal Strength Competency had a positive significant impact on Firm performance. Learning and Familism did not seem to have a significant relationship with firm performance suggesting the need for more meaningful research about female entrepreneurship and their firm performances.Item CORONAVIRUS OUTBREAK AND STOCK MARKET VOLATILITY AND RETURNS: EVIDENCE FROM GLOBAL STOCK MARKETS(Asian Journal of Research in Banking and Finance, 2020-05) Saranya P.BThe coronavirus pandemic popularly represented as COVID 19 has been considered as global pandemic y the World Health Organisation (WHO) since it has affected millions of human beings across the globe. The pandemic outbreak was first identified during mid of November, 2019 in China. During post January, 2020 the virus outbreak was found in several countries. Any such pandemic outbreak across the globe has been considered as a negative shock among the investors in the stock markets. Investor’s sentiments have been highly influenced by positive and negative shocks. Past literature has proved that negative shocks create a greater impact on the stock market returns than the positive shocks. This study assumes the coronavirus pandemic as a negative shock across the global stock markets. The study considers 5 important indices the BSE Sensex (India), Dow Jones Industrial Average (USA), Nikkei (Japan), Hang Sang (Hong Kong) and SSE Composite Index (China) to identify the amount of volatility and its effect on the stock market returns during the period of outbreak. USA Index recorded the highest volatility and the Indian Index recorded the lowest annualized returns amidst the indices.Item A Comparative Study on the Association between FDI Inflows, Trade Openness and GDP of India and China(Asian Journal of Research in Business Economics and Management, 2020-05) Saranya P.BIndia’s GDP amounting to 2.7 trillion USD makes rank among the top 10 countries in terms of total productivity. The average growth rate of GDP in India is approximately 8% whereas is below 5% in developed economies. Liberalisation of trade practices and globalisation are considered to be a key components contributing to the economic growth in several economies. Several literature also prove the same. The economic reforms of 1991 has enhanced flow of FDI and free trade in India which has created a greater impact on the economic growth in the recent decades. This paper is an attempt to study the relationship between the FDI inflows, trade openness and GDP in India and China. The annual data since 1975 was considered for the study to understand both short and long run relationships.Item Impact of Oil and Gold Price on Stock Market: With Reference to Indian Stock Market BSE Sensex and MSCI World Index(Asian Journal of Research in Business Economics and Management, 2020-04) Sudhamathi R.KStock market movements are driven by many economic factors and global scenario as well. It is often observed that stock markets respond to the changes in oil and gold prices. The recent past years has witnessed increased oil and gold prices. This in turn has created volatility in the stock markets. In this scenario it is quite imperative to study the dynamic linkages that are exist among these variables. Viewed in this perspective an attempt has been made in this study to understand the impact existing among oil, gold, and stock markets with reference to Indian stock market BSE Sensex and MSCI world index in short-run and in long-run. To understand the impact, the analysis has been done based on the data collected for the variables such as oil price, gold price, BSE Sensex and MSCI world index for the period from July 2014 to July 2019. To study the impact tools like Granger causality test, vector auto regression estimate and Johansen’s co-integration test has been used. The result of the study shows that there exist a short-run unidirectional relationship among global market index, gold price, sensex and oil. There also exist unidirectional relationship among sensex, oil and global market index. Co-integrating results reveal that there exist two co-integrating equation among the variables taken for the study.Item An Analysis on Impact of Gold, Oil and Exchange Rate on Indian Stock Market(Asian Journal of Research in Banking and Finance, 2020-02) Sudhamathi R.KStock market movements are driven by economic scenario of the country and global scenario as well. It is often observed that stock markets respond to the changes in oil and gold prices, exchange rate variations.The recent past years has witnessed increased oil and gold prices and also depreciating Indian rupee against US dollar. This in turn has created volatility in the Indian stock market. In this scenario it is quite imperative to study the dynamic linkages that are exist among these variables. Viewed in this perspective an attempt has been made in this study to understand the association existing among oil, gold, exchange rate and stock market. An attempt has also been made to understand the causation effect that exists among these variables.To understand the impact, the analysis was done based on the data collected for the variables such as oil price, gold price, exchange rate of Indian rupee against US dollar and BSE Sensex for the period from July 2014 to July 2019.Item ADOPTION OF DIGITAL MARKETING AMONG MSMES IN COIMBATORE: AN EMPIRICAL STUDY(Social Science & Humanities International, 2020-01) S, KavithaWorld is drastically changing and everything is moving towards digitalization, companies are also shifting to online modes to market their businesses. There are many digital marketing channels available to marketers like Search Engine Marketing, Search Engine Optimization, Email marketing, Mobile Marketing, Content Marketing, Social Media Marketing etc., Large business organizations are utilizing the digital marketing platforms. Since the digital marketing channels are cost effective, they have tremendous reach and immediate response making them suitable for MSMEs as well. There are some research studies which are conducted to study the awareness and usage of digital marketing among MSMEs in foreign countries. However, in Indian scenario these studies are very limited in number. Hence, this study is an attempt to identify whether MSMEs in Coimbatore have been able to identify the potential of Digital Marketing and how much they are utilizing that technology towards their promotional activities.Item AN EMPIRICAL STUDY ON CONSUMER PERCEPTION AND THEIR NUTRITIONAL AWARENESS OF FAST FOOD AMONG CHILDREN IN COIMBATORE DISTRICT(Asian Journal of Research in Business Economics and Management, 2020-07) Initha Rina R; Preetha Leena RThe primary objective of this study is to understand the consumer perception of children on fast food and their nutritional awareness of fast food among children. The current study mainly concentrated on the leading fast food outlets in Coimbatore, Tamil Nadu. The researcher has taken 755 respondents as the sample size and empirical research design was adopted. The samples were collected through questionnaire. chi-square analysis and average score analysis is done to study the data. Based on the analysis and results, we can say that the demographic variables ‘age’, ‘parents monthly income’ and ‘family size’ has significant influence on the level of perception of nutritional facts and information in fast food, and majority of the children have awareness about the nutrition and calories in fast food. The future of society depends on the quality of life of its children. Children want to eat more healthfully, but they can’t do it alone, they need help from food manufacturers to offer products that are formulated with good-for-you ingredients.Item A REVIEW OF NON-PERFORMING ASSETS IN THE NATIONALIZED BANKS IN INDIA(Test Journal of Engineering & Management, 2020-03) Sabari Rajan G.B; Prabhakaran KThe growth of Indian banking sector is based on several factors, the most important among that is Non-Performing Assets. Recently banking sector has been facing so many issues because of drastic changes in the Non-Performing Assets of the banks. Increase in non-performing assets (NPAs) is directly creating its impact on the financial performance of the banks. The high level of NPAs indicates that defaults in repayment continue to increase in large numbers, and this effects the profitability and net worth of banks. This paper explains the concept of NPAs and review of literature on NPAs, select nationalized banks performance during 2009-2019 and the current status of nationalized banks in terms of profitability. This paper gives an overview on the impact of NPAs on the performance of banks in general and on the performance of select in particular.