International Journals

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Start date: 2011End date: 2019

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Now showing 1 - 10 of 39
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    EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU
    (International Journal on Customer Relations, 2013-03) S, Kavitha
    Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.
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    A STUDY ON THE IMPACT OF PERSONALITY CHARACTERISTICS ON EMPLOYER ATTRACTIVENESS.
    (EBSCO, 2012-09) J, Anitha; Madhavkumar, Vandana
    Employer attractiveness is the envisioned benefits that a potential employee sees in working for a specific organisation and is closely related to employer branding. The more attractive an employer is perceived to be by potential employees, the stronger that particular organisation's employer brand equity. The various dimensions of employer attractiveness influence job choice decisions of final year students when applying for a job or choosing an organisation to work for. As jobs seekers' preferences are related to their personality as well, this research attempts to study the relationship between the various dimensions of employer attractiveness and the big five personality dimensions of the job seekers. Employer attractiveness was measured in terms of interest value, social value, economic value, development value and application value, through a pre-validated instrument. This empirical study ascertains the major factors influencing the attractiveness of the employer; and studies the impact of various student demographic segments on employer attractiveness. Understanding the relationship and strength of association between the student personality factors and the different dimensions of employer attractiveness help in focusing on achieving a more accurate person- organization fit right from their first employment. Person-organisation fit lead to less attrition and enhanced job performance of the students, as employees, in the long run.
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    INTEGRATION OF BRICS STOCK MARKETS AN EMPIRICAL STUDY
    (ZENITH International Journal of Multidisciplinary Research, 2019-04) S, Allimuthu
    The present study examines the short-run and long-run relationship between the stock markets of BRICS namely Brazil, Russia, India, China and South Africa. The study uses the daily closing price of major stock indices of these countries from 1st January 2000 to 31st December 2017. The research methodology tools include Augmented Dickey- Fuller (ADF) test and Phillips Perrson (PP) test for testing of stationarity and use of VAR (Value at Risk) techniques like Granger Causality test and Johansen and Juselius co-integration test in order to find the integration among the BRICS stock exchanges. The study found evidence for both the short-run and long-run relationship between the BRICS stock exchanges.
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    EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU
    (International Journal on Customer Relations, 2013-03) S, Kavitha
    Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.
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    CONSUMER PREFERENCE TOWARDS MOBILE PHONES: AN EMPIRICAL ANALYSIS
    (International Journal of Applied Research, 2016) Savitha, Nair; N, Nivea Nelson; R, Karthika
    Today, mobile phones are used for diverse purposes as compared to the purposes for which they were used during its initial days of introduction. With a plethora of brands available in market, at comparable prices, and the perception that mobile phones are a necessity rather than a luxury, consumers consider many factors while making a purchase decision. This study is an attempt to uncover the underlying factors that influences consumers while choosing a mobile phone. In order to accomplish the objectives of the study, both primary and secondary data were explored. Major factors influencing consumer choice were identified from literature and the opinions on them were captured from the respondents using the validated questionnaire. The questionnaire was posted on various web channels. 130 respondents who completed the survey constituted the sample for the study. The result showed that quality of the product is the most important factor influencing the choice, followed by mobile phone features. Actual need triggers the need to purchase mobile phones. Touch screen and design and style are the most preferred aspects of the ‘look and feel’ of the mobile phones. The results of the study provide insights to the players in the market in fine-tuning their product, pricing and promotional strategies accordingly.
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    ON THE RELATIONSHIP BETWEEN DEMONETISATION, RETURNS AND VOLATILITY IN BANK STOCKs WITH REFERENCE TO NATIONAL STOCK EXCHANGE
    (South Asian Journal of Marketing & Management Research (A Double Blind Refereed & Reviewed International, 2017-05) P.B., Saranya; S., Poornima
    On 8th November, 2016, Government of India made its announcement to cancel the legal tender of Rs 500 and Rs 1000 notes, with a primary vision ofeliminating fake currency notes, inflicting losses out of black money and disrupting terror activities. Later, it tacked on: turning India into a less cash economy and enabling growth in bank credit. The barometers of Indian stock markets BSE SENSEX and NIFTY dropped down by 300 and 90 points respectively the next day of the announcement. The Nifty Realty and BSE Realty index gapped down after the day of the demonetization by 11% & 8% respectively. The Nifty Bank and BSE Bankex Index dropped by 5.3% and 5 % respectively. This paper attempts to measure the impact of demonetization on the banking stocks. Among all the private and public sector banking companies, top 10 companies that have their presence in Nifty Bank Index were chosen for analysis. Technical indicators were used to measure their performance in the short run.
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    An Analysis on the Impact of Demonetization on Sector Indices of the Bombay Stock Exchange
    (International Journal of Management and Humanities (IJMH), 2017-04) P. B., Saranya; S., Poornima
    On November 8th, 2016, Government of India announced its decision to discontinue the legal tender status of Rs 500 and Rs 1000 notes. The primary objectives to discontinue were eliminating fake currency notes, inflicting losses out of black money and disrupting terror activities. Later, it tacked on: turning India into a less cash economy and enabling growth in bank credit. The barometers of Indian stock markets BSE SENSEX and NIFTY dropped down by 300 and 90 points respectively the next day of the announcement. The Nifty Realty and BSE Realty index gapped down after the day of the demonetization by 11% & 8% respectively. The Nifty Bank and BSE Bankex Index dropped by 5.3% and 5 % respectively. This paper attempts to measure the impact of demonetization on several stock sectors. Among the 19 sector indices of the Bombay Stock Exchange, 14 were selected for analysis. The study reveals that the sector returns and volatility prior and post demonetization do not have high fluctuations. Though some of the indices dropped the next day, they recovered
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    A Study on the Exchange Rate Dynamics and Its Impact on Stock Market Volatility with reference to Nifty
    (Asian Journal of Research in Social Sciences and Humanities, 2019-04) P. B., Saranya; R. K, Sudhamathi
    The stock market indices are perceived to be the barometers of the country’s capital markets and they are also used as a tool to understand the market movements. The volatility in the stock markets depends upon several factors such as new information arrival, macro-economic variables, global financial indicators, etc. The exchange rate fluctuations influences the stock markets. Understanding and predicting the exchange rate fluctuations helps us in predicting the movements of the stock markets and assist investors to make wise investment decisions. The study examines the exchange rate dynamics of Indian Rupees against US Dollars and its impact on the stock market index. The exchange rates and the Nifty 50 index values over period of 3 year ranging from October 2015 to September 2018 has been analysed. The INR against USD breached above Rs. 70 per USD in August, 2018 and currently at Rs. 72 per USD. The exchange rates of other countries also depreciated against USD. The study also examines the exchange rate dynamics of CNY, JPY and INR against USD since April, 2018.
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    A Study on the Relationship between the Volatility Index and the Equity
    (Asian Journal of Research in Banking and Finance, 2018-11) P. B., Saranya; R. K., Sudhamathi
    The study examines the asymmetric and inter temporal relationship between India Volatility Index and select equity index returns. The empirical evidences in the study reveals that there prevails an asymmetric relationship among India VIX and select equity index and at the same time the magnitude of asymmetry is not identical. The study also reveals that the current values of change in volatility and stock returns are negatively correlated, and past and current stock returns are positively associated with the future stock market volatility.
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    On the Asymmetric relationship between India VIX and select Equity Index Returns
    (Asian Journal of Research in Business Economics and Management, 2018-11) P. B., Saranya; R. K., Sudhamathi
    The study examines the asymmetric and inter temporal relationship between India Volatility Index and select equity index returns. The empirical evidences in the study reveals that there prevails an asymmetric relationship among India VIX and select equity index and at the same time the magnitude of asymmetry is not identical. The study also reveals that the current values of change in volatility and stock returns are negatively correlated, and past and current stock returns are positively associated with the future stock market volatility.