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Author: search.filters.author.S, KavithaSubject: search.filters.subject.Coimbatore

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    A STUDY ON THE USAGE OF GOVERNMENT HEALTHCARE PROMOTIONAL PROGRAMMES AMONG WOMEN IN RURAL COIMBATORE
    (International journal of basic and applied research, 2018-01) P, Sadhasivam; S, Kavitha; R, Saranya
    Health is very important thing in human’s life. The health of Indian women is inherently linked to their status in society. Indian rural women are living with lot of health issues. The government of India launched large number of Government healthcare schemes. These schemes are very useful to meet health problems in India especially in rural areas, but unfortunately all these schemes are not reached to rural areas. This study attempts to measure the level of awareness about government healthcare schemes among rural women and identifies the effective promotional medium. For this study, ten villages in Coimbatore district are selected and data was collected from 135 households through questionnaire. Based on the findings the recommendations are provided for the appropriate authorities for further improvement on the promotional campaigns and to make the health care schemes more effective.
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    ADOPTION OF DIGITAL MARKETING AMONG MSMES IN COIMBATORE: AN EMPIRICAL STUDY
    (Social Science & Humanities International, 2020-01) S, Kavitha
    World is drastically changing and everything is moving towards digitalization, companies are also shifting to online modes to market their businesses. There are many digital marketing channels available to marketers like Search Engine Marketing, Search Engine Optimization, Email marketing, Mobile Marketing, Content Marketing, Social Media Marketing etc., Large business organizations are utilizing the digital marketing platforms. Since the digital marketing channels are cost effective, they have tremendous reach and immediate response making them suitable for MSMEs as well. There are some research studies which are conducted to study the awareness and usage of digital marketing among MSMEs in foreign countries. However, in Indian scenario these studies are very limited in number. Hence, this study is an attempt to identify whether MSMEs in Coimbatore have been able to identify the potential of Digital Marketing and how much they are utilizing that technology towards their promotional activities.