International Journals

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Author: search.filters.author.Dr S, KavithaEnd date: 2022

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    Influence of Demographic variables on Customer perception regarding e-banking – An empirical investigation
    (Issues in Information systems, 2011-01) Dr S, Kavitha; Dr A, Lakshmi
    Today banking industry has undergone a sea change. Bank employees need to provide quality information at the branch at his/her finger tips. It is also necessary that the information should be consistent with all branches and other direct access channels like ATM’s. Phone Banking, Mobile banking and Net banking throughout the country. The banking industry should always adapt to the new technology today and basically make the necessary adjustments to gain competitive advantage with other competing banks. E-banking is one such technology and the bank which implement this technology in their organization can definitely survive in this era of intense competition. The main objective of this study is to identify the overall satisfaction of customer regarding the e-banking transactions. The study also aims at knowing whether demographic variables of the respondents have influence on customer satisfaction on E-banking
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    Features determining success of e-CRM – An Empirical investigation in banks
    (Journal of International Academic Research for Multidisciplinary (JIARM), 2014-01) Dr S, Kavitha
    In recent days ECRM – Electronic Customer Relationship Management has attracted many people and companies have started using e-CRM in order to attract new customers and retaining their existing customers. Service industries especially the banks are taking lot of initiatives to make the best use of e-CRM tools and techniques. This research is an attempt to identify what are the features of e-CRM which make the customers satisfied regarding the eCRM usage. A questionnaire was constructed and circulated among 250 respondents to identify their satisfaction on various features of e-CRM in banks. A model is developed and analyzed using regression analysis. The study revealed that customer satisfaction is a function of different features of e-CRM like Implementation, Security, Maintenance, Training, performance and Reliability. The study recommended the regression model for banks to determine the customer satisfaction on e-CRM.
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    Usage of Social Media in workplace – a conceptual study
    (Apeejay Journal of Management and Technology, 2015-01) Dr S, Kavitha
    Social media is widely being used by people all over the world. Advancements in IT and introduction of smart phones have increased the use of these social media tools. Social media play important role in the life of all human beings in creating relationship with others. These social media when used in work place may decrease the productivity of the employees. The man hours may be wasted in sending mails, chats, sharing pictures, videos etc., In order to overcome this problem, companies should design proper social media policy guidelines and properly circulate the same among the employees. This article explains the selected and widely used social media tools available. It highlights the pros and cons of using social media in the workplace. It also illustrates use of social media policy for companies for the effective use of social media in workplace with some examples
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    A STUDY ON CUSTOMER EXPERIENCE AND ITS RELATIONSHIP WITH REPURCHASE INTENTION AMONG TELECOM SUBSCRIBERS IN COIMBATORE DISTRICT
    (International Journal of Management Studies, 2018-01) Dr S, Kavitha; Ms P, Haritha
    Today, the organizations need customers more than the customer needs the organization. Nearly nine out of ten customers says that they will switch after a single bad experience. More than 50% of the organizations redirect their investments in building positive customer experience. Building positive customer experience needs to gain in-depth knowledge about customers from all customer touch points and channels across the entire organization. This paper has attempted to study the customer experience at different touch points in telecom sector like customer care, service delivery, store, network, billing, etc and their repurchase intention. Also it attempted to study about the usage pattern, preference and the relationship between customer experience dimensions and the repurchase intention among the telecom subscribers of Coimbatore district. Data were collected from the telecom subscribers of Coimbatore district using structured questionnaire and analyzed using percentage analysis, multiple response analysis, weighted average ranking analysis and correlation analysis. Results reveal that the telecom customers are mostly reluctant in sticking to one particular service and the network experience, service delivery experience and store experience were found to have highly correlated with the repurchase intention. Various touch points of telecom sector are identified and customer experience at those touch points are studied, however future researchers can identify the major touch points and conduct an in-depth study of those touch points and their impact on repurchase intention. The study can be carried out using different analytical tools like …
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    Artificial Intelligence in Indian Health Care
    (Asian Journal of Multidimensional Research, 2019-01) Dr S, Kavitha
    Healthcare imagines a world where each and everyone are connected through smart clothes (used to monitor heart rate) and patient’s data gets recorded for future combinations. This may sound unreal, but thanks to artificial intelligence this is possible. Artificial intelligence is used worldwide for three medical tasks: diagnosis, prognosis, and therapy but in India is primarily used only for diagnosis. This paper dwells on the important dimensions of service quality in the health care sector and tries to explore the benefits the sector will reap due to the adoption of Artificial Intelligence. Artificial Intelligence in health care can extract information, process and present an output by itself. This ability of Artificial Intelligence can be used to develop prevention techniques while predicting patient outcomes with maximum accuracy. This can also aid in enhancing the efficiency of the health care provider and also improve consumer (patient) satisfaction. There is no denying that by the adoption of Artificial intelligence, service quality can be improved in the health care sector. Though India with an ever-growing population and 1:1000 doctors to patient ratio is perfect for the adoption of Artificial Intelligence there are various challenges in its implementation. The paper provides an overview of the role of Artificial Intelligence in health care and the implications it can have on the service quality.
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    The impact of Enterprise Resource Planning implementation in textile industries
    (Asian Journal of Multidimensional Research, 2019-01) Dr S, Kavitha; Ms A S, Lakshmi
    The Indian textile industry is one of the largest sectors in the world. The trend in clothing changes day by day. Textile industries always have to run along with the needs of the customers. Textile industry generally involved not only the procurement, manufacturing and distribution of the product but also channel management and sales generation. Quality control is also a very important part of the industry where, like any manufacturing company, the quality of the raw material to the finished good is important. Good quality leads to a better extended life which is an important criterion for the consumers to buy the product. A textile solution makes it easier for the vendors to manage all the processes from one place while keeping their control in check. To satisfy the needs of their customers, the industries adopt many technologies. One such technology they use is Enterprise Resource Planning. They adopt this to integrate their various departments like R&D, sales and marketing, manufacturing, human resources, financial and so on and various processes like spinning, weaving, dyeing, printing, finishing and packing. A good ERP in textile industry helps organization to maintain their inventory, quality control, manufacturing process, distribution and finance. All the major processes of textile industries like production tracking, material requirement planning and production schedule and also in reduction of cost, management of inventories and timely distribution of goods can be solved using enterprise resource planning. Initially, due to its high costs, only multinational companies adopted ERP. But nowadays there are many ERP packages available in different cost. Hence many small and medium companies have started using ERP. Tirupur is a major textile and knit wear manufacturers and exporters in India. Many of the textile industries here are using enterprise resource planning to eliminate the wastages in the form of material, energy and inventory. The purpose of this article is to identify the usage of ERP in textile sector quoting some success stories.