National Journals
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Item CORPORATE LEVERAGE AND ITS IMPACT ON SHAREHOLDER VALUE CREATION WITH REFERENCE TO MISCELLANEOUS MANUFACTURING SECTOR IN INDIA(Indian Journal of Applied Research, 2013-07) D, Vijayalakshmi; Padmaja ManoharanShareholder value creation has become the focusable area of corporate growth and sustenance. Every firm has to construct a capital structure with the objective of shareholders’ wealth maximization because they are the ultimate owners of the enterprises. Miscellaneous Manufacturing sector is a capital intensive sector, where greater emphasis has been given in designing the capital structure. Hence, the present paper makes an attempt to examine the impact of leverage on shareholder value creation of Indian miscellaneous manufacturing sector for the period 1995-96 to 2009-10. A panel data approach has been applied to analyse the data. The study reveals that the leverage has a significant influence on shareholder value creation.Item FINANCIAL PERFORMANCE OF SELECTED AIR TRANSPORT, WATER TRANSPORT AND ROAD TRANSPORT COMPANIES(European Journal of Commerce and Management Research, 2015-02) RajaRajeswari MIn modern world, transport along with energy is the basic infrastructural requirement for industrialization. The developing countries have accorded it an important place in their programmes of economic development. Transport provides a vital link between production centres, distribution areas and the ultimate consumers. It also exercises a unifying and integrating influence upon the economy. Important means of transport are railways, roads, water transport (both inland and overseas) and air transport. Transportation, like all industries is largely influenced by information and communication technologies with the focus being on knowledge of customer needs and value added services. Surface transport is provided by the Road and the Indian Seaways (primarily for carrying low value bulk commodity, mostly for the government sector). Cargo Road Transport is entirely in the hands of the private sector. An estimated 1.2 million trucks (9 tons capacity) crisscross the country covering more than 80,000 kilometers of roads. In India road transportation is preferred for cargo movement, where flexibility of routing assumes importance. It facilitates door-to-door delivery, overcoming unnecessary delays which normally take place in the other modes of transportation.Item FINANCIAL PERFORMANCE OF SELECTED AIR TRANSPORT COMPANIES IN INDIA(Journal of Global Economy, Research Centre for Social Sciences, 2010-10-31) RajaRajeswari MAir transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which aeroplanes can fly, travel by air is becoming increasingly popular. As far as the world trade is concerned it is still dominated by sea transport because air transport is very expensive and is also unsuitable for carrying heavy, bulky goods. However, transportation of high value light goods and perishable goods is increasingly being done by air transport. The financial health of companies declined despite liberal Government patronage, particularly from 1949, and an upward trend in air cargo and passenger traffic. The trend, however, was not in keeping with the expectations of these airlines which had gone on an expansion spree during the post-World War II period, acquiring aircraft ad spares. The Government set up the Air Traffic Enquiry Committee in 1950 to look into the problems of the airline. Though the Committee found no justification for nationalization of airlines, it favored their voluntary merger. Such a merger, however, was not welcomed by the airlines.Item IDENTITY THEFTS AND ONLINE FRAUDS IN INTERNET(Nehru Journal of Management and Research, 2016-11) Rajarajeswari MThe importance of identity can raise a series of scholarly discussions across disciplines. Decades ago, Erikson (1980) pointed out that the formation of identity is essential to individuals‘ development, especially during the period of adolescence. The term identity refers to the unique and stable characteristics associated with an individual, and the aspect of self is based upon the interior state of awareness. However, it is argued that the culture shaped by the modern information media alleviates the term from consciousness and associates with the body (Poster, 2006). The view introduced in the following sections probably evidences the shift. Admittedly, this perspective of identifying individuals may discard the psychological portion of identity but reflects an emerged culture in the digital era.Item CROWDSOURCING - A PARADIGM SHIFT IN INNOVATION(GIM Journal of Management, 2012-07) Rajarajeswari MThe practice of tapping a crowd has long been used by business. For example, in 1916, Planters Peanuts held an open contest to develop its logo. What’s new about crowdsourcing today is how it uses web 2.0 technology to rapidly and affordably reach a global crowd, engage their interest, manage and filter their ideas and feedback, and help choose the optimal scenarios to act upon. The most advanced crowdsourcing technology uses sophisticated algorithms based on deep knowledge of human behavior, and equips companies, organizations and governments with the ability to distill crowd input down to not just “what’s most popular” but what are really the most economically-viable and probable ideas to succeed. It’s not unusual for the contribution of a crowd to be worth millions to a company. This article, defines crowdsourcing and its effect to business. It also proposes to study trends in crowdsourcing, massive volunteer projects, crowd control mechanisms, new user study methodologies, and interactive systems powered by crowds.Item CORPORATE LEVERAGE AND ITS IMPACT ON PROFITABILITY(Indian Journal of Applied Research, 2014-10) D, Vijayalakshmi; Padmaja ManoharanProfitability plays an essential role in leverage decision. In general, the profitable companies are able to tolerate high level of debt, by virtue of their ability to meet the financial obligations on time. The profit earning companies can easily add more debt in their capital structure. Diversified sector is a capital intensive sector, where greater prominence has been given in designing the capital structure. Hence, the present paper makes an attempt to examine the impact of leverage on profitability of diversified sector for the period 1995-96 to 2009-10. A panel data approach has been applied to analyse the data. The study reveals that the leverage has a significant influence on profitability.Item CORPORATE LEVERAGE AND ITS IMPACT ON PROFITABILITY AND SHAREHOLDER VALUE CREATION IN THE INDIAN TEXTILE SECTOR(Indian Journal of Finance, 2014-12) Vijayalakshmi D; Padmaja ManoharanShareholder value creation has become the trait of corporate dialect. The LPG era has made a drastic change in the financing policies of the corporate firms warranting a redesign in their capital structure. Leverage plays an essential role in framing the capital structure. The focal gain of the insertion of fixed cost funds in the capital structure has a domino effect on higher profits. The textile sector is a capital intensive sector, where a greater emphasis has been given in framing the capital structure. In this backdrop, the present study made an attempt to examine the impact of leverage on profitability and shareholder value creation in the Indian textile sector for the period from 1995-96 to 2009-10. A panel data approach was applied to analyze the data. The study revealed that leverage had a significant influence on profitability, and the sector has to concentrate on enrichment of shareholders' wealth.Item DETERMINANTS OF LEVERAGE: INDIAN TRANSPORT EQUIPMENT SECTOR(SCMS Journal of Indian Management, 2016-03) D, VijayalakshmiThe performance and survival of a firm depend on the choice of the source of funds and its effective utilization. The decision on the composition of funds, otherwise, known as ‘capital structure’ is an essential decision, which influences the risk and return of the investors. Leverage plays an essential role in framing the capital structure. Transport Equipment Sector is a capital intensive sector, where greater prominence has been given in framing the capital structure. In this backdrop, the study makes an attempt to identify and analyse the determinants of leverage of Indian Transport Equipment sector. Year wise analysis, summary statistics and a panel data approach have been applied to analyse the data. The study reveals that the variables, namely, profitability, size and NDTS are the key determinants of leverage of Indian Transport Equipment Sector.Item A STUDY ON CUSTOMER BASED BRAND EQUITY OF TWO WHEELERS IN SOUTH COIMBATORE(GITAM Journal of Management, 2016-07) D, Vijayalakshmi; D, Priya; M, Shantha KumariCustomer-based brand equity is a way of assessing the value of a brand in customers' minds. Branding can increase profitability in large and small-scale businesses by filling in gaps in customers' knowledge and by offering assurances. The concept of customer brand equity is considered to discuss how it can be dealt, with measured and managed. Hence, an attempt has been made in this study to evaluate the consumer 25 based brand equity of famous and top selling brands of two wheelers, such as, Hero, Honda, TVS, Bajaj and Yamaha in South Coimbatore. The research issues are factors' determining the selection of a brand of two wheelers and the level of satisfaction towards customer-based brand equity of two wheelers. The study concludes that the top most brand equity in the market for two wheelers are Honda followed by, TVS and Yamaha brand. The levels of satisfaction towards quality of selected five brands are highly satisfied.Item STOCK MARKET INDICES AND ITS IMPACT ON THE OUTWARD FOREIGN DIRECT INVESTMENT IN FINANCIAL, BUSINESS AND INSURANCE SERVICES IN INDIA(Journal of Management and Research Analysis- Innovative Publication, 2019-01) D, Vijayalakshmi; Shalini K MenonOutward foreign direct investment in the service sector has shown a tremendous improvement in terms of magnitude over the years. This paper examines the impact of stock market indices, such as, SENSEX and Nifty on the outward foreign direct investments in the financial, business and insurance services in India. The monthly data for the study has been collected for a period of five years from 2013-2018 from RBI database and other secondary sources. ADF test, Johansen’s co-integration test and VECM have been employed to analyse the data. The findings of the study have indicated that the existence of a long run relationship between the variables proves that the development of the domestic stock market would helps to increase OFDI in the financial, business and insurance services in the long run.