National Journals

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    EFFICIENCY OF SCHEDULED COMMERCIAL BANKS IN INDIA - AN ANALYTICAL STUDY
    (Indian Journal of Marketing, 2008-06-03) N, Sundaram; S, Geetha; E. N., Kanjana
    The scheduled commercial banks are supposed to play an important role in achieving the objective of economic development by providing effective institutional credit support to various regions/sectors/sections. Banking has been viewed as a catalytic agent that must develop and support not only single element of the national economy but also provide an effective link between the productive, distributive and consumption side of it. Performance evaluation of an organization depends upon the type and the objectives lying behind it. Performance evaluation of commercial banks is going to be different from the commercial undertakings because banks, apart from qualifying economic efficiency criteria, also have to satisfy certain social obligations.
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    MARKETING MIX STRATEGIES ADOPTED BY SELECTED INDIAN BUSINESS OUTSOURCES
    (Indian Journal of Marketing, 2008-04-04) N, Sundaram; S, Geetha
    Outsourcing refers to a transfer of some business functions or components of business process to an outside contractor. It is also defined as the transfer or delegation to an external service provider, the operations and day-to-day management of a business process. It is the outcome of recent technological change and new competitive environment.Business Process Outsourcing is becoming the norm because companies see outsourcing as an edge technology. Many companies begin to look at outsourcing not just as a quick fix, but also as an integral part of their long-term business strategy.
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    ETHICS IN ADVERTISEMENTS AND ITS IMPACT
    (Indian Journal of Marketing, 2006-08-08) M., Dhanabhakyam; S, Geetha
    The field of advertising is extremely broad and diverse. In general terms the course of advertisement is simply a public notice meant to convey information and invite patronage or some other response. It suggests that, advertising has two basic purposes: to inform and to persuade. While these purposes are distinguishable very often both are simultaneously present. Advertising is not the same as marketing (the complex of commercial involved in transferring goods from producers and consumers) or public relations (the systematic effort to create a favorable public impression or 'image' of some person, group or entity). In many cases, though it is a technique or an instrument employed by one or both of these.
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    CORPORATE LEVERAGE AND ITS IMPACT ON SHAREHOLDER VALUE CREATION WITH REFERENCE TO MISCELLANEOUS MANUFACTURING SECTOR IN INDIA
    (Indian Journal of Applied Research, 2013-07) D, Vijayalakshmi; Padmaja Manoharan
    Shareholder value creation has become the focusable area of corporate growth and sustenance. Every firm has to construct a capital structure with the objective of shareholders’ wealth maximization because they are the ultimate owners of the enterprises. Miscellaneous Manufacturing sector is a capital intensive sector, where greater emphasis has been given in designing the capital structure. Hence, the present paper makes an attempt to examine the impact of leverage on shareholder value creation of Indian miscellaneous manufacturing sector for the period 1995-96 to 2009-10. A panel data approach has been applied to analyse the data. The study reveals that the leverage has a significant influence on shareholder value creation.
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    FINANCIAL PERFORMANCE OF SELECTED AIR TRANSPORT, WATER TRANSPORT AND ROAD TRANSPORT COMPANIES
    (European Journal of Commerce and Management Research, 2015-02) RajaRajeswari M
    In modern world, transport along with energy is the basic infrastructural requirement for industrialization. The developing countries have accorded it an important place in their programmes of economic development. Transport provides a vital link between production centres, distribution areas and the ultimate consumers. It also exercises a unifying and integrating influence upon the economy. Important means of transport are railways, roads, water transport (both inland and overseas) and air transport. Transportation, like all industries is largely influenced by information and communication technologies with the focus being on knowledge of customer needs and value added services. Surface transport is provided by the Road and the Indian Seaways (primarily for carrying low value bulk commodity, mostly for the government sector). Cargo Road Transport is entirely in the hands of the private sector. An estimated 1.2 million trucks (9 tons capacity) crisscross the country covering more than 80,000 kilometers of roads. In India road transportation is preferred for cargo movement, where flexibility of routing assumes importance. It facilitates door-to-door delivery, overcoming unnecessary delays which normally take place in the other modes of transportation.
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    FINANCIAL PERFORMANCE OF SELECTED AIR TRANSPORT COMPANIES IN INDIA
    (Journal of Global Economy, Research Centre for Social Sciences, 2010-10-31) RajaRajeswari M
    Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which aeroplanes can fly, travel by air is becoming increasingly popular. As far as the world trade is concerned it is still dominated by sea transport because air transport is very expensive and is also unsuitable for carrying heavy, bulky goods. However, transportation of high value light goods and perishable goods is increasingly being done by air transport. The financial health of companies declined despite liberal Government patronage, particularly from 1949, and an upward trend in air cargo and passenger traffic. The trend, however, was not in keeping with the expectations of these airlines which had gone on an expansion spree during the post-World War II period, acquiring aircraft ad spares. The Government set up the Air Traffic Enquiry Committee in 1950 to look into the problems of the airline. Though the Committee found no justification for nationalization of airlines, it favored their voluntary merger. Such a merger, however, was not welcomed by the airlines.
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    IDENTITY THEFTS AND ONLINE FRAUDS IN INTERNET
    (Nehru Journal of Management and Research, 2016-11) Rajarajeswari M
    The importance of identity can raise a series of scholarly discussions across disciplines. Decades ago, Erikson (1980) pointed out that the formation of identity is essential to individuals‘ development, especially during the period of adolescence. The term identity refers to the unique and stable characteristics associated with an individual, and the aspect of self is based upon the interior state of awareness. However, it is argued that the culture shaped by the modern information media alleviates the term from consciousness and associates with the body (Poster, 2006). The view introduced in the following sections probably evidences the shift. Admittedly, this perspective of identifying individuals may discard the psychological portion of identity but reflects an emerged culture in the digital era.
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    CROWDSOURCING - A PARADIGM SHIFT IN INNOVATION
    (GIM Journal of Management, 2012-07) Rajarajeswari M
    The practice of tapping a crowd has long been used by business. For example, in 1916, Planters Peanuts held an open contest to develop its logo. What’s new about crowdsourcing today is how it uses web 2.0 technology to rapidly and affordably reach a global crowd, engage their interest, manage and filter their ideas and feedback, and help choose the optimal scenarios to act upon. The most advanced crowdsourcing technology uses sophisticated algorithms based on deep knowledge of human behavior, and equips companies, organizations and governments with the ability to distill crowd input down to not just “what’s most popular” but what are really the most economically-viable and probable ideas to succeed. It’s not unusual for the contribution of a crowd to be worth millions to a company. This article, defines crowdsourcing and its effect to business. It also proposes to study trends in crowdsourcing, massive volunteer projects, crowd control mechanisms, new user study methodologies, and interactive systems powered by crowds.
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    CORPORATE LEVERAGE AND ITS IMPACT ON PROFITABILITY
    (Indian Journal of Applied Research, 2014-10) D, Vijayalakshmi; Padmaja Manoharan
    Profitability plays an essential role in leverage decision. In general, the profitable companies are able to tolerate high level of debt, by virtue of their ability to meet the financial obligations on time. The profit earning companies can easily add more debt in their capital structure. Diversified sector is a capital intensive sector, where greater prominence has been given in designing the capital structure. Hence, the present paper makes an attempt to examine the impact of leverage on profitability of diversified sector for the period 1995-96 to 2009-10. A panel data approach has been applied to analyse the data. The study reveals that the leverage has a significant influence on profitability.
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    CORPORATE LEVERAGE AND ITS IMPACT ON PROFITABILITY AND SHAREHOLDER VALUE CREATION IN THE INDIAN TEXTILE SECTOR
    (Indian Journal of Finance, 2014-12) Vijayalakshmi D; Padmaja Manoharan
    Shareholder value creation has become the trait of corporate dialect. The LPG era has made a drastic change in the financing policies of the corporate firms warranting a redesign in their capital structure. Leverage plays an essential role in framing the capital structure. The focal gain of the insertion of fixed cost funds in the capital structure has a domino effect on higher profits. The textile sector is a capital intensive sector, where a greater emphasis has been given in framing the capital structure. In this backdrop, the present study made an attempt to examine the impact of leverage on profitability and shareholder value creation in the Indian textile sector for the period from 1995-96 to 2009-10. A panel data approach was applied to analyze the data. The study revealed that leverage had a significant influence on profitability, and the sector has to concentrate on enrichment of shareholders' wealth.