National Journals
Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/102
Browse
2 results
Search Results
Item EFFICIENCY OF SCHEDULED COMMERCIAL BANKS IN INDIA - AN ANALYTICAL STUDY(Indian Journal of Marketing, 2008-06-03) N, Sundaram; S, Geetha; E. N., KanjanaThe scheduled commercial banks are supposed to play an important role in achieving the objective of economic development by providing effective institutional credit support to various regions/sectors/sections. Banking has been viewed as a catalytic agent that must develop and support not only single element of the national economy but also provide an effective link between the productive, distributive and consumption side of it. Performance evaluation of an organization depends upon the type and the objectives lying behind it. Performance evaluation of commercial banks is going to be different from the commercial undertakings because banks, apart from qualifying economic efficiency criteria, also have to satisfy certain social obligations.Item MARKETING MIX STRATEGIES ADOPTED BY SELECTED INDIAN BUSINESS OUTSOURCES(Indian Journal of Marketing, 2008-04-04) N, Sundaram; S, GeethaOutsourcing refers to a transfer of some business functions or components of business process to an outside contractor. It is also defined as the transfer or delegation to an external service provider, the operations and day-to-day management of a business process. It is the outcome of recent technological change and new competitive environment.Business Process Outsourcing is becoming the norm because companies see outsourcing as an edge technology. Many companies begin to look at outsourcing not just as a quick fix, but also as an integral part of their long-term business strategy.