National Journals

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    CORPORATE LEVERAGE AND ITS IMPACT ON SHAREHOLDER VALUE CREATION WITH REFERENCE TO MISCELLANEOUS MANUFACTURING SECTOR IN INDIA
    (Indian Journal of Applied Research, 2013-07) D, Vijayalakshmi; Padmaja Manoharan
    Shareholder value creation has become the focusable area of corporate growth and sustenance. Every firm has to construct a capital structure with the objective of shareholders’ wealth maximization because they are the ultimate owners of the enterprises. Miscellaneous Manufacturing sector is a capital intensive sector, where greater emphasis has been given in designing the capital structure. Hence, the present paper makes an attempt to examine the impact of leverage on shareholder value creation of Indian miscellaneous manufacturing sector for the period 1995-96 to 2009-10. A panel data approach has been applied to analyse the data. The study reveals that the leverage has a significant influence on shareholder value creation.
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    CORPORATE LEVERAGE AND ITS IMPACT ON PROFITABILITY
    (Indian Journal of Applied Research, 2014-10) D, Vijayalakshmi; Padmaja Manoharan
    Profitability plays an essential role in leverage decision. In general, the profitable companies are able to tolerate high level of debt, by virtue of their ability to meet the financial obligations on time. The profit earning companies can easily add more debt in their capital structure. Diversified sector is a capital intensive sector, where greater prominence has been given in designing the capital structure. Hence, the present paper makes an attempt to examine the impact of leverage on profitability of diversified sector for the period 1995-96 to 2009-10. A panel data approach has been applied to analyse the data. The study reveals that the leverage has a significant influence on profitability.
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    DETERMINANTS OF LEVERAGE: INDIAN TRANSPORT EQUIPMENT SECTOR
    (SCMS Journal of Indian Management, 2016-03) D, Vijayalakshmi
    The performance and survival of a firm depend on the choice of the source of funds and its effective utilization. The decision on the composition of funds, otherwise, known as ‘capital structure’ is an essential decision, which influences the risk and return of the investors. Leverage plays an essential role in framing the capital structure. Transport Equipment Sector is a capital intensive sector, where greater prominence has been given in framing the capital structure. In this backdrop, the study makes an attempt to identify and analyse the determinants of leverage of Indian Transport Equipment sector. Year wise analysis, summary statistics and a panel data approach have been applied to analyse the data. The study reveals that the variables, namely, profitability, size and NDTS are the key determinants of leverage of Indian Transport Equipment Sector.
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    A STUDY ON CUSTOMER BASED BRAND EQUITY OF TWO WHEELERS IN SOUTH COIMBATORE
    (GITAM Journal of Management, 2016-07) D, Vijayalakshmi; D, Priya; M, Shantha Kumari
    Customer-based brand equity is a way of assessing the value of a brand in customers' minds. Branding can increase profitability in large and small-scale businesses by filling in gaps in customers' knowledge and by offering assurances. The concept of customer brand equity is considered to discuss how it can be dealt, with measured and managed. Hence, an attempt has been made in this study to evaluate the consumer 25 based brand equity of famous and top selling brands of two wheelers, such as, Hero, Honda, TVS, Bajaj and Yamaha in South Coimbatore. The research issues are factors' determining the selection of a brand of two wheelers and the level of satisfaction towards customer-based brand equity of two wheelers. The study concludes that the top most brand equity in the market for two wheelers are Honda followed by, TVS and Yamaha brand. The levels of satisfaction towards quality of selected five brands are highly satisfied.
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    STOCK MARKET INDICES AND ITS IMPACT ON THE OUTWARD FOREIGN DIRECT INVESTMENT IN FINANCIAL, BUSINESS AND INSURANCE SERVICES IN INDIA
    (Journal of Management and Research Analysis- Innovative Publication, 2019-01) D, Vijayalakshmi; Shalini K Menon
    Outward foreign direct investment in the service sector has shown a tremendous improvement in terms of magnitude over the years. This paper examines the impact of stock market indices, such as, SENSEX and Nifty on the outward foreign direct investments in the financial, business and insurance services in India. The monthly data for the study has been collected for a period of five years from 2013-2018 from RBI database and other secondary sources. ADF test, Johansen’s co-integration test and VECM have been employed to analyse the data. The findings of the study have indicated that the existence of a long run relationship between the variables proves that the development of the domestic stock market would helps to increase OFDI in the financial, business and insurance services in the long run.