National Journals

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    CONSUMER’ WILLINGNESS TOWARDS EXPENDING PREMIUM PRICE FOR ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT
    (Indian Journal of Applied Research, 2013-12) S, Sujatha; N, Yesodha Devi; R, Krishna Kumari
    This study attempted to gain knowledge about consumers’ willingness to pay high for organic food prod-ucts and their demographic characteristics. Data were collected in supermarkets, organic food shop and departmental stores in different areas of Coimbatore district, of Tamilnadu state. A total of 150 respondents were taken for the study. The data obtained from the survey were analyzed using percentage analysis and ANOVA. Result indicated that almost of the consumers are eager to pay 20 per cent high for organic food products and were heavily influenced by the perception on organic product worth of pay for and the belief on the safety and health aspect of the product.
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    A STUDY ON USAGE OF PERSONAL CARE PRODUCTS BY WOMEN IN COIMBATORE CITY
    (Paripex – Indian Journal of Research, 2014-01) R, Krishna Kumari; N, Yesodha Devi; S, Sujatha
    Personal care products are one among the fast moving consumer goods enjoying great market share in India. The present study focuses to find out the source of awareness of personal care products, the personal care products used and the reasons for using and finally the satisfaction with regard these products. The data was collected from 150 women respondents in coimbatore city under convenient sampling technique through a questionnaire .Percentage and chi square analysis is used for data analysis. The study found that the respondents are mostly aware of personal care products through television advertisements. The analysis shows that the respondents are satisfied with the quality of these products.