A STUDY ON CONSUMER PERCEPTION TOWARDS NUTRITION FACTS LABEL

Abstract

Nutritionfacts label information on food label is a very important source of nutrition facts information but is typically underutilized by consumers. This article shows the consumers perception about nutritional label on food products. The data collected from 200 respondents. To analyse the data the Simple percentage analysis and ANOVA has been used. The finding of the study reveals that most of the respondents have positive perception on nutrition facts level.