G-KCW Ph.D Theses
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Item A STUDY ON BRAND PREFERENCE BUYING BEHAVIOUR AND CUSTOMER BASED BRAND EQUITY ON SELECT CONSUMER DURABLE PRODUCTS(2021-09) Keerthika P; Kavitha GnewlineItem A STUDY ON CUSTOMER ATTITUDE, PERCEPTION AND SERVICE QUALITY OF ORGANIZED RETAIL TEXTILE SHOWROOMS(2019-04) Sagaya Angelin Mary J; Kavitha Gnewline